Why Include CTV in Your Advertising Plan?
The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has…
Author: Shrobana Rakshit
Simplifying ASCI Guidelines For Advertisers
Creative liberty, out of the box ideas, innovative techniques, with a pinch of artistic and persuasive abilities can get you a whole bunch of captive…
Truecaller Verified Business to Improve Cold Calling Drop Off
Truecaller Verified Business Caller ID does not eliminate unwanted spam calls. Enrolling in the verified business program does not guarantee the removal of spam or…
Empowering All To Advertise: In Conversation with Samir Chaudhary
In the world of business, there are leaders, there are innovators, and then, there are visionaries. We had the unparalleled privilege of spending some exclusive…
A Complete Guide to World Test Championship Advertising
Advertising in World Test Championship 2023 The final of the 2021–2023 ICC World Test Championship, 2nd edition of the ICC World Test Championship, will be…
Political Advertising: Best Platforms to Use in 2023
What is politics in India? It is the race to become a household name and reach every possible Indian in the country. The political parties…
Media Kundli: Instagram
Top 3 facts about Instagram advertising Top 3 ad options on Instagram Top targeting options available on Instagram 1. Age: If you are aware of…
Women’s IPL Sponsors: Trends, Viewership & Brand Profile
Key Takeaways: The ad spends poured in WPL 2023 has been pretty modest as per IPL standards, however it remains a significant context when it…
Women’s Premier League 2023: Official Partners and Brand Partners
Big brands sign up as official sponsors for WPL: H&M, Amul, World Gold Council are some of the major partners. After the immense success of…
Funny Ads: Why Brands Take the Quirky Route?
Funny Ads: Does it make a difference? Connecting with a brand is no different than building a relationship and we all know any relationship builds…