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The Media Ant
  • Media Plan
    • Business Categories
    • Events/Seasons
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    • How To
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    • Festive
  • Others
    • Top News Headlines
    • Trivia
    • Top10-2019
  • Case Studies
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    • Home & Personal Care
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Category: What’s Hot

Digital, Events/Seasons, IPL, Opinion/Trends, Opinions and Trends, Series, Television, What's Hot

Cricket IPL Ads 2023 – Then & Now

Posted onDecember 23, 2022December 23, 2022 Author Shrobana Rakshit

The Never Ending Charm of Cricket IPL Ads IPL has emerged as one of the sought after sporting event for advertising in India. Some brands…

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Media Planning, Opinion/Trends, What's Hot

Want To Target Hindi-Speaking Rural Markets? Consider These FTA Channels

Posted onJuly 31, 2018August 16, 2022 Author admin
States with less than 30% TV Penetration

Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…

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Media Planning, Opinion/Trends, What's Hot

Get over Display Ads: Try Native Advertising

Posted onJuly 4, 2018April 25, 2022 Author admin
Native Advertising

About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that…

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Media Planning, Opinion/Trends, What's Hot

Influencer Marketing: Are you missing out on something?

Posted onJune 6, 2018August 9, 2019 Author admin
Influencer Marketing

According to the India Influence Report published by Zefmo, over 90% marketers are planning to try out influencer marketing in 2018. 89% of the brands…

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