IPL Advertising: Then and Now (IPL 2022)
The never ending charm of IPL advertising IPL has emerged as one of the sought after sporting event for advertising in India. Some brands use…
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Want To Target Hindi-Speaking Rural Markets? Consider These FTA Channels
Rural India’s love for Television While we are talking about the growing influence of video advertising on Youtube and VOD platforms like Hotstar, Voot, etc.,…
Get over Display Ads: Try Native Advertising
About Native Advertising Native Advertising is a digital advertising option that is gaining traction in India at a supersonic speed. Native advertisements are ads that…
Influencer Marketing: Are you missing out on something?
According to the India Influence Report published by Zefmo, over 90% marketers are planning to try out influencer marketing in 2018. 89% of the brands…