Unacademy, which had indicated last year that it would not sponsor the IPL this year, will be replaced by Saudi Tourism. According to the BCCI, Saudi Tourism is the second Saudi entity to sponsor the IPL after Saudi Aramco was onboarded recently as the sponsor of the Orange Cap and Purple Cap, which are given to the top batsman and wicketkeeper.
For the first time, the IPL will be sponsored by a government body of another country, as announced by BCCI vice-president Rajeev Shukla.
“Today Saudi Arab tourism authority joined hands with @BCCI as sponsor in @IPL to strengthen cricket ties between the two countries. BCCI secretary @JayShah announced the partnership in presence of STA president along with me & @ShelarAshish,” Shukla tweeted.
The Saudi Tourism sponsorship is estimated to cost Rs 60 crore per season, in line with what most other official IPL partners are paying.The IPL also has official partners Dream11, Cred, Upstox, Rupay and Swiggy, whose contracts will conclude after the IPL this year.