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In response to the Supreme Court’s directive mandating self-declaration certificates (SDCs) for all advertisements, the Ministry of Information and Broadcasting (MIB) convened a significant meeting…
Google has launched its Google TV Advertising Network, targeting over 20 million users on Google TV and Android TV platforms. This new initiative aims to…
As the ICC Men’s T20 World Cup gears up for action, a fascinating trend is emerging in the realm of advertising: Connected TV (CTV) is…
The ICC T20 World Cup 2024 witnessed a frenzy of cricketing action, with passionate fans glued to their screens worldwide. But one match emerged as…
Disney Star achieved its highest ever opening day television viewership for the Indian Premier League (IPL), as 168 million viewers tuned in to watch the…
The Indian Premier League 2024 has commenced with a remarkable increase in viewership, leading to a surge in sponsor interest. On the opening day, Disney…
200 Million Viewers Tune into JioCinema for Opening 6 IPL Matches In IPL 2023, JioCinema was able to increase its viewership to 449 million. First…
With the IPL 2024 scheduled to commence on March 22nd, there is an underlying sense of cautiousness in the air among broadcasters who are poised…
In the bustling metropolis of Mumbai, during a recent summit, Anil Jayaraj, the CEO of Sports at Viacom18 Media, took center stage to address the…
Advertising is one of the key modules for revenue generation on streaming platforms and to streamline the process of Ad serving Viacom18 has signed a…