**Ola currently not allowing any kind of advertisement on external parts of the cab.
About Cab Kolkata Advertising
Cab Advertising in Kolkata is one of the most popular city level media. Advertising on Cabs in Kolkata allows advertisers to reach out to their target group within a city. Cab Advertising in Kolkata has one of the lowest cost per reach among all non traditional media options. Kolkata's Cabs are an essential part of Kolkata’s transport system and are part of city life. Cab advertising is a premium out-of-home advertising format utilising this unique space. Branded Cabs spend their working days in the busiest parts of the city reaching a concentrated and varied audience.
Facts and Figures
i) The number of cars plying on the Uber platform
35,000 cars in Bangalore, the number is similar for Delhi/NCR, Chennai, Kolkata and Hyderabad
45,000 cars in Mumbai
More than 10,000 cars in every other city
ii) Millennials spend on an average of Rs. 1,000 - 2,000 per month on Uber
iii) Average time of a trip is 40 - 45 minutes
iv) 40 % of trips are on Non Cash basis ( Credit/Debit/wallets )
v) Uber has 3,00,000+ weekly rides at Airport in India
vi) In every 5 minutes, an Uber ride happens at major IT Parks
i)The number of cars in which the Ola Play screens are present is around 50,000 in the 7 metropolitan cities. The seven metropolitan cities are:
ii) Reach Details of Ola Play Screen
Auto Play Video
Steps in Execution
Step 1: Select Variables: Media Option, Number of Cabs, Campaign Duration and Start date
In case you need any help with planning, please write to help@TheMediaAnt.com
Sample Variable Selections
External - Doors/ Internal - Seat Back/ Full Cab
Number of Cabs
1 Month/ 2 Months/ 3 Months
Campaign Start Date
27th Feb/ 15th Aug/ 23rd Dec
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Once the campaign is live, the execution pictures will be shared within 5 working days, also campaign report will be shared( click here to check the sample ).
Kolkata is the principal commercial, cultural, and educational centre of East India. Kolkata is the main commercial and financial hub of East and North-East India and home to the Calcutta Stock Exchange. Kolkata is home to many industrial units operated by large public and private-sector corporations. Public transport is provided by the Kolkata Suburban Railway, the Kolkata Metro, trams, buses and cabs
About The Media Ant – Kolkata Cab Advertising Agency
We are India’s first Kolkata Cab ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Kolkata Cab Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in Kolkata Cabs.
Cab - Kolkata Advertising is an effective non traditional advertising medium to capture the attention of your target audience. It is one of the most popular media in and is positioned well to grab attention of maximum audience in [object Object].
Why advertise in Cab - Kolkata?
Advertising in Cab - Kolkata would be beneficial for your brand for the following reasons:
Advertising in Cab - Kolkata is a very good option to target a niche audience
Being a non-traditional advertising medium, the advertising environment for Cab - Kolkata advertising is clutter-free
Advertising in Cab - Kolkata would work great even for limited advertising budget and is scalable.
Cab - Kolkata Advertising Rates
Cab - Kolkata advertising rates would vary on various factors like media options, campaign duration, availability, demand, regulations etc. To know the best advertising rates for Cab - Kolkata, write to us at Help@TheMediaAnt.
The Media Ant-Cab - Kolkata Advertising Agency
The Media Ant is committed to get the best Cab - Kolkata advertising rates for you. Years of association with the media owners and experience of handling thousands of campaigns have made The Media Ant a preferred Cab - Kolkata advertising agency for several brands. We not only can provide you the best Cab - Kolkata advertising rates but also help you select the right media options, plan and execute your campaign.
External Branding - Can i choose the cab operator for which branding will be done?
No. Currently only Uber cabs can be branded. The other cab aggregators do not allow external door branding as of now.
What is non traditional advertising?
While there are many definitions the most acceptable one is based on revenue model.
Advertising in medium whose majority revenue does not come through advertising is called Non Traditional medium. For e.g. Major revenue for public transport buses come from ticketing but these buses also make some money by carrying ads.