Media Ant
Advertising in Cab - Kolkata
Popular Media

External - Doors

Per Cab

Card Rate

₹ 6,400

Offer Rate

₹ 5,000

Internal - Seat Back

Per Cab

Card Rate

₹ 2,900

Offer Rate

₹ 2,000
Premium Media
External Door

Full Cab

Per Cab

Card Rate

₹ 9,000

Offer Rate

₹ 6,600
Other Media

Starting Package

Per Cab

Card Rate

₹ 6,400

Offer Rate

₹ 5,000
Pre-Roll Video on Play Screen

Ola Play Screen - Pre- Roll/Muted Video

Per Thousand Impressions

Card Rate

₹ 1,650

Offer Rate

₹ 1,500
Ola - Cube cards

Ola Play Screen - Cube Card/Carousel

Per Per Thousand Impressions

Card Rate

₹ 990

Offer Rate

₹ 900

Ola Play Screen - Banner Ad

Per Thousand Impressions

Card Rate

₹ 770

Offer Rate

₹ 700
**18% GST is applicable on the above rates
**The Ola Cab External branding can be done subject to approval from the management of Ola Cabs.

Est. Reach

On Request

Unique Id

12

About Cab Kolkata Advertising

Cab Advertising in Kolkata is one of the most popular city level media. Advertising on Cabs in Kolkata allows advertisers to reach out to their target group within a city. Cab Advertising in Kolkata has one of the lowest cost per reach among all non traditional media options. Kolkata's Cabs are an essential part of Kolkata’s transport system and are part of city life. Cab advertising is a premium out-of-home advertising format utilising this unique space. Branded Cabs spend their working days in the busiest parts of the city reaching a concentrated and varied audience

Facts and Figures

Uber 

i) The number of cars plying on the Uber platform

  •               35,000 cars in Bangalore, the number is similar for Delhi/NCR, Chennai, Kolkata and Hyderabad
  •               45,000 cars in Mumbai
  •               More than 10,000 cars in every other city

ii) Millennials spend on an average of Rs. 1,000 - 2,000 per month on Uber

iii) Average time of a trip is 40 - 45 minutes

iv) 40 % of trips are on Non Cash basis ( Credit/Debit/wallets )

v) Uber has 3,00,000+ weekly rides at Airport in India

vi) In every 5 minutes, an Uber ride happens at major IT Parks

  OLA

i)The number of cars in which the Ola Play screens are present is around 50,000  in the 7 metropolitan cities. The seven metropolitan cities are:

  • Delhi
  • Mumbai
  • Kolkata
  • Banaglore
  • Hyderabad
  • .Chennai
  •  Pune

ii) Reach Details of Ola Play Screen

Media OptionReach
Auto Play Video5-10 Million
Muted Video15-25 Million
Banner Ads15-25 Million
Cube Cards15-25 Million

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Number of Cabs, Campaign Duration and Start date

 In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionExternal - Doors/ Internal - Seat Back/ Full Cab
Number of Cabs50/70/90
Campaign Duration1 Month/ 2 Months/ 3 Months
Campaign Start Date27th Feb/ 15th Aug/ 23rd Dec

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Execution Proof

Once the campaign is live, the execution pictures will be shared within 5 working days, also campaign report will be shared( click here to check the sample ). 

Dimension Template for Uber Cabs

Click here to download dimension details.

Other Information

About Kolkata City

Kolkata is the principal commercial, cultural, and educational centre of East India. Kolkata is the main commercial and financial hub of East and North-East India and home to the Calcutta Stock Exchange. Kolkata is home to many industrial units operated by large public and private-sector corporations. Public transport is provided by the Kolkata Suburban Railway, the Kolkata Metro, trams, buses and cabs

About The Media Ant – Kolkata Cab Advertising Agency

We are India’s first Kolkata Cab ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Kolkata Cab Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in Kolkata Cabs.

Media Kit
Question:

What is non traditional advertising?

Answer:

While there are many definitions the most acceptable one is based on revenue model. 

Advertising in medium whose majority revenue does not come through advertising is called Non Traditional medium. For e.g. Major revenue for public transport buses come from ticketing but these buses also make some money by carrying ads. 


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