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Advertising in Cab - Mumbai

Advertising in Cab - Mumbai
Popular Media

External - Doors

Per Cab / Per Month

Card Rate

₹ 4,950

Offer Rate

₹ 4,200

Internal - Seat Back

Per Cab / Per Month

Card Rate

₹ 1,800

Offer Rate

₹ 1,400
Premium Media
External Door

Full Cab

Per Cab / Per Month

Card Rate

₹ 4,800

Offer Rate

₹ 4,300
Other Media
External Door

Starting Package

Per Cab / Per Month

Card Rate

₹ 4,800

Offer Rate

₹ 4,300
Pre-Roll Video on Play Screen

Ola Play Screen - Pre- Roll/Muted Video

Per Impression

Card Rate

₹ 1

Offer Rate

₹ 1

Ola Play Screen - Cube Card/Carousel

Per Impression

Card Rate

₹ 0.6

Offer Rate

₹ 0.6

Ola Play Screen - Banner Ad

Per Impression

Card Rate

₹ 0.5

Offer Rate

₹ 0.5

Uber Cab - Digital Screen

Per Screen / Per Day

Card Rate

₹ 1,600

Offer Rate

₹ 1,440

Rooftop Carrier

Per Unit / Per Month

Card Rate

₹ 12,000

Offer Rate

₹ 10,000
**18% GST is applicable on the above rates
**Ola currently not allowing any kind of advertisement on external parts of the cab.

Est. Reach

On Request

About Cab Mumbai Advertising

Summary in 60 words

Mumbai has more than 80,000 cabs and popular cab operators are Ola and Uber. A cab in Mumbai do anywhere between 4-12 rides in a day and covers around 300 km. Airport routes form a major chunk of the cab passengers. Office goers also form a significant chunk of overall cab passengers. Both digital and physical ad options are available in cabs of Mumbai. One can choose car type while advertising in Cabs Of Mumbai.

Advertising Rate for Cab Advertising Mumbai

Media Options and Pricing tab is where you can find updated rates for advertising in cabs of Mumbai. Pricing for cab advertising is quoted per cab per month. As there are multiple taxi operators in Mumbai, the rates and media options for advertising in these taxis vary as per the operator. So for the same media option as putting branding on the cab exteriors, the rates might vary between Ola and Uber. Advertising Rates might also vary as per the cab type. One can select between hatchback and sedans. To get the exact discounted price, add the media option of your choice to the bag. In the bag, one can customize their requirement by using the advanced filters. Any discount dependent on the volume can also be found using the advanced filters.

Advertising Agency for booking ads in Cabs of Mumbai

The Media Ant is one of the top agencies in Mumbai for placing your ads in the cabs of Mumbai. We bring in various advantages to the advertisers as an agency that can help you advertise in the cabs of Mumbai. The first advantage that you do not need to work with multiple agencies. There are agencies that can handle advertising in Uber cabs Mumbai only. Then their agencies for advertising in Ola cabs of Mumbai. But The Media Ant will help you advertise in any cab of Mumbai. We assure the best advertising rate and flawless execution. Our online monitoring dashboard will help you monitor each cab throughout the campaign. So you can contact us as a single point of contact for any advertising requirement in the cabs of Mumbai.

Why Advertise in Cab-Mumbai?

Mumbai is also known as A financial center, it's India's largest city,with small and medium businesses and top companies as well. As a result, Mumbai is also a hub to several Tech parks and offices. While the Mumbai traffic is notorious, several working professionals prefer to commute to office by cabs. Also, due to Mumbai airport being far from the main city, cabs are the preferred mode of travel to and from the city. All these factors make cabs a necessity in Mumbai. Hence, cab advertising in Mumbai is one of the best transit advertising mediums in Mumbai. Following are few reasons why cab advertising in Mumbai are preferred by brands:

1. Preferred mode of commute for working professionals: When it comes to target audience, working professionals are one of the favorites of brands owing to high education level, steady income and higher propensity to purchase. In Mumbai, cabs are the most preferred mode of commute for working professionals to or fro office as well as airport. Opting for back seat branding in Cab advertising in Mumbai offers brands an opportunity to connect to working professionals in an uncluttered environment.

2. Attractive branding options: Apart from back seat branding, cabs offer attractive branding options like full door or full cab wrapping as advertising options. The bright and colorful visuals pasted on the cab body attracts commuters on road. Since cabs do not follow a fixed route and travel long distance, cab advertising provides a higher reach.

How does Cab Advertising Work

While planning to advertise in Cabs Mumbai, one should consider the following important factors :

i) Media Option: There are both static and digital media options are available for branding. Static ad options are exterior, interior, and roop top display. And digital media options are muted video, carousel, and banner.

ii) Quantity and duration: Booking for exterior or interior media options can only be done for a minimum quantity of 50 cabs and also for a minimum duration of one month. In the case of digital advertising options only a minimum billing of Rs. 60,000 is mandatory.

iii) Targeting: City-wise targeting is only possible for physical ad options like cab exterior or interior branding. But in the case of digital branding one can choose locality like Andheri, Bandra, Goregaon, Borivali, etc.

Features Of Cab Advertising

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachNo
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetNo
7Premium AudienceYes
8FrequencyNo
Past Advertisers
Brand NameCategory
WDElectronics
Tata GreenElectronics
MaggiFood
IDFCBanking

Facts and Figures

  • ​The total number of cabs in Mumbai - 75,000
    (Source - Times of India as of April 2019)

Execution Process

Dimension Details

Click here to download dimension details.

Kaali- Peeli Taxi Stands list

Click here to download the list of taxi stands.

Past Executions Images

Click here to download the Past Execution Images of Tata Green.

Click here to download the Past Execution Images of WD.

Execution Process Flow

Step 1:Planning and Availability Check: Select the number of cabs, duration, media options, and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. The day we share all images will be considered as the start date of the campaign and end dated images will be shared.

Related Media

Other Media similar to advertising in Cabs - Mumbai

Advertisers using Cabs Mumbai for their campaigns are primarily looking to reach their target group at the city level using transit nontraditional advertising options. The objective is to reach out to the entire city. Keeping these requirements in mind, other advertising options are auto advertising, outdoor advertising in Bangalore, and AC Bus Mumbai advertising.

Click here to explore Auto Advertising in Mumbai

Click here to explore AC Bus Advertising in Mumbai

Click here to explore Outdoor advertising in Mumbai

Media Kit

Taxi/Cab Advertising in Mumbai is one of the most popular city level media. Advertising on Taxi/Cabs in Mumbai allows advertisers to reach out to their target group within a city. Taxi/Cab Advertising in Mumbai has one of the lowest cost per reach among all non traditional media options. You can advertise in Mumbai Taxi/Cabs through The Media Ant. Get all details and best rates for Mumbai Taxi/Cabs Advertising here

Mumbai's Taxi/Cabs are an essential part of Mumbai’s transport system and are part of city life. Taxi/Cab advertising is a premium out-of-home advertising format utilising this unique space. Branded Taxi/Cabs spend their working days in the busiest parts of the city reaching a concentrated and varied audience. Essentially Taxi/Cab Advertising captures an entire city’s audience. Taxi/Cab Advertising in Mumbai puts your brand and your advertising right in front of your customers when they are deciding how and where to spend their money.

Taxi/Cabs are iconic and instantly recognisable, as well as being an intrinsic and practical part of everyday city life and our transport system. Taxi/Cab Advertising has grown rapidly to become the premium advertising choice for reaching an urban audience of millions. Each Taxi/Cab travels hundreds of miles each week, stopping at thousands of destinations, creating millions of impressions on your potential customer base.

As a stand-alone advertising platform or as part of an integrated campaign, Taxi/Cab Advertising in Mumbai can take your brand almost anywhere. Taxi/Cabs are used and seen by financial high-fliers, business decision makers, shoppers, wealthy residents, tourists and visitors. Taxi/Cab Advertising directly influences the buying habits of everyone in a city.

Exterior advertising is seen by millions of people every day. Bold designs, colourful images and simple statements; the widest cross-section of the public will soon recognise and recall your brand, giving you the edge in today’s highly competitive consumer marketplace.

Advertising in Cab - Mumbai


About Cab - Mumbai Advertising

Cab - Mumbai Advertising is an effective non traditional advertising medium to capture the attention of your target audience. It is one of the most popular media in and is positioned well to grab attention of maximum audience in [object Object].


Why advertise in Cab - Mumbai?

Advertising in Cab - Mumbai would be beneficial for your brand for the following reasons:

Advertising in Cab - Mumbai is a very good option to target a niche audience

Being a non-traditional advertising medium, the advertising environment for Cab - Mumbai advertising is clutter-free

Advertising in Cab - Mumbai would work great even for limited advertising budget and is scalable.


Cab - Mumbai Advertising Rates

Cab - Mumbai advertising rates would vary on various factors like media options, campaign duration, availability, demand, regulations etc. To know the best advertising rates for Cab - Mumbai, write to us at Help@TheMediaAnt.


The Media Ant-Cab - Mumbai Advertising Agency

The Media Ant is committed to get the best Cab - Mumbai advertising rates for you. Years of association with the media owners and experience of handling thousands of campaigns have made The Media Ant a preferred Cab - Mumbai advertising agency for several brands. We not only can provide you the best Cab - Mumbai advertising rates but also help you select the right media options, plan and execute your campaign.

Question:

What is the cost of advertising in Cab Mumbai?

Answer:

You can find the cost of advertising in the cabs of Mumbai by going to the media option and pricing tab of the website. Rates for all options are updated every 90 days or earlier.


Question:

How do I contact the agency to place an ad in Cab Mumbai?

Answer:

You can contact us through one of the following methods to place your ad in the cabs of Mumbai. Possible methods to reach out to us are emails, Whatsapp, phone, and the chatbot Anto.


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