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Advertising in Cab - Delhi

Advertising in Cab - Delhi
Popular Media

External - Doors

Per Cab / Per Month

Card Rate

₹ 4,950

Offer Rate

₹ 4,200

Internal - Seat Back

Per Cab / Per Month

Card Rate

₹ 1,800

Offer Rate

₹ 1,400
Premium Media
External Door

Full Cab

Per Cab / Per Month

Card Rate

₹ 4,800

Offer Rate

₹ 4,300
Other Media
External Door

Starting Package

Per Cab / Per Month

Card Rate

₹ 4,800

Offer Rate

₹ 4,300
Pre-Roll Video on Play Screen

Ola Play Screen - Pre- Roll/Muted Video

Per Impression

Card Rate

₹ 1

Offer Rate

₹ 1

Ola Play Screen - Cube Card/Carousel

Per Impression

Card Rate

₹ 0.6

Offer Rate

₹ 0.6

Ola Play Screen - Banner Ad

Per Impression

Card Rate

₹ 0.5

Offer Rate

₹ 0.5
**18% GST is applicable on the above rates
**Ola currently not allowing any kind of advertisement on external parts of the cab.

Est. Reach

On Request

About Cab Advertising in Delhi

Summary in 60 words

Delhi has more than 150,000 cabs and popular cab operators are Ola, Uber, Meru, and Mega. A cab in Delhi does anywhere between 4-12 rides in a day and covers around 300 km. Airport routes form a major chunk of the cab passengers. Office goers also form a significant chunk of overall cab passengers. Both digital and physical ad options are available in cabs of Delhi. One can choose car type while advertising in Cabs Of Delhi.

Advertising Rate for Cab Advertising Delhi

Media Options and Pricing tab is where you can find updated rates for advertising in cabs of Delhi. Pricing for cab advertising is quoted per cab per month. As there are multiple taxi operators in Delhi, the rates and media options for advertising in these taxis vary as per the operator. So for the same media option as putting branding on the cab exteriors, the rates might vary between Ola, Uber, and Meru. Advertising Rates might also vary as per the cab type. One can select between hatchback and sedans. To get the exact discounted price, add the media option of your choice to the bag. In the bag, one can customize their requirement by using the advanced filters. Any discount dependent on the volume can also be found using the advanced filters.

Advertising Agency for booking ads in Cabs of Delhi

The Media Ant is one of the top agencies in Delhi for placing your ads in the cabs of Delhi. We bring in various advantages to the advertisers as an agency who can help you advertise in the cabs of Delhi. The first advantage that you do not need to work with multiple agencies. There are agencies that can handle advertising in Uber cabs Delhi only. Then their agencies for advertising in Ola cabs of Delhi. But The Media Ant will help you advertise in any cab of Delhi. We assure the best advertising rate and flawless execution. Our online monitoring dashboard will help you monitor each cab throughout the campaign. So you can contact us as a single point of contact for any advertising requirement in the cabs of Delhi.

Why Advertise in Cab-Delhi ?

Delhi is the largest commercial centre in northern India. As a result, Delhi is also a hub to several Tech parks and offices. While the Delhi traffic is notorious, several working professionals prefer to commute to office by cabs. Also, due to Delhi airport being far from the main city, cabs are the preferred mode of travel to and from the city. All these factors make cabs a necessity in Delhi. Hence, cab advertising in Delhi is one of the best transit advertising mediums in Delhi. Following are few reasons why cab advertising in Delhi are preferred by brands:

1. Preferred mode of commute for working professionals: When it comes to target audience, working professionals are one of the favorites of brands owing to high education level, steady income and higher propensity to purchase. In Delhi, cabs are the most preferred mode of commute for working professionals to or fro office as well as airport. Opting for back seat branding in Cab advertising in Delhi offers brands an opportunity to connect to working professionals in an uncluttered environment.

2. Attractive branding options: Apart from back seat branding, cabs offer attractive branding options like full door or full cab wrapping as advertising options. The bright and colorful visuals pasted on the cab body attracts commuters on road. Since cabs do not follow a fixed route and travel long distance, cab advertising provides a higher reach

How does Cab Advertising Work?

While planning to advertise in Cabs Delhi, one should consider the following important factors :

i) Media Option: There are both static and digital media options are available for branding. Static ad options are exterior and interior branding of cabs. And digital media options are muted video, carousel, and banner.

ii) Quantity and duration: Booking for exterior or interior media options can only be done for a minimum quantity of 50 cabs and also for a minimum duration of one month. In the case of digital advertising options only a minimum billing of Rs. 60,000 is mandatory.

iii) Targeting: City-wise targeting is only possible for physical ad options like cab exterior or interior branding. But in the case of digital branding one can choose locality like Dwarak, Karol Bagh, Lajpat Nagar, Nehru Place Etc

Features Of Cab Advertising

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachNo
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetNo
7Premium AudienceYes
8FrequencyNo
Past Advertisers
Brand NameCategory
PlantronicsElectronics
Indian oilOil and gas
Asian paintsPaints
WDElectronics

Facts and Figures

  • The total number of cabs in Delhi - 1.58 Lacs​

(Source - Statista as of August 2019)

Execution Process

Dimension Details

Click here to download dimension details.

Past Executions Images

Click here to download the Execution Images for Busy Accounting.

Execution Process Flow

Step 1:Planning and Availability Check: Select the number of cabs, duration, media options, and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. The day we share all images will be considered as the start date of the campaign and end dated images will be shared.

Related Media

Other Media similar to advertising in Cabs - Delhi

Advertisers using Cabs Delhi for their campaigns are primarily looking to reach their target group at the city level using transit nontraditional advertising options. The objective is to reach out to the entire city. Keeping these requirements in mind, other advertising options are auto advertising, outdoor advertising in Delhi, and AC Bus Delhi advertising.

Click here to explore Auto Advertising in Delhi

Click here to explore AC Bus Advertising in Delhi

Click here to explore Outdoor advertising in Delhi

Media Kit
Cab Advertising in Delhi is one of the most popular city level media. Advertising on cabs in Delhi allows advertisers to reach out to their target group within a city. Cab Advertising in Delhi has one of the lowest cost per reach among all non traditional media options. You can advertise in Delhi cabs through The Media Ant. Get all details and best rates for Delhi cabs Advertising here

 

Delhi's Cabs are an essential part of Delhi’s transport system and are part of city life. Cab advertising is a premium out-of-home advertising format utilising this unique space. Branded cabs spend their working days in the busiest parts of the city reaching a concentrated and varied audience. Essentially Cab Advertising captures an entire city’s audience. Cab Advertising in Delhi puts your brand and your advertising right in front of your customers when they are deciding how and where to spend their money.

Cabs are iconic and instantly recognisable, as well as being an intrinsic and practical part of everyday city life and our transport system. Cab Advertising has grown rapidly to become the premium advertising choice for reaching an urban audience of millions. Each cab travels hundreds of miles each week, stopping at thousands of destinations, creating millions of impressions on your potential customer base.

As a stand-alone advertising platform or as part of an integrated campaign, Cab Advertising in Delhi can take your brand almost anywhere. Cabs are used and seen by financial high-fliers, business decision makers, shoppers, wealthy residents, tourists and visitors. Cab Advertising directly influences the buying habits of everyone in a city.

Exterior advertising is seen by millions of people every day. Bold designs, colourful images and simple statements; the widest cross-section of the public will soon recognise and recall your brand, giving you the edge in today’s highly competitive consumer marketplace.

Advertising in Cab - Delhi


About Cab - Delhi Advertising

Cab - Delhi Advertising is an effective non traditional advertising medium to capture the attention of your target audience. It is one of the most popular media in and is positioned well to grab attention of maximum audience in [object Object].


Why advertise in Cab - Delhi?

Advertising in Cab - Delhi would be beneficial for your brand for the following reasons:

Advertising in Cab - Delhi is a very good option to target a niche audience

Being a non-traditional advertising medium, the advertising environment for Cab - Delhi advertising is clutter-free

Advertising in Cab - Delhi would work great even for limited advertising budget and is scalable.


Cab - Delhi Advertising Rates

Cab - Delhi advertising rates would vary on various factors like media options, campaign duration, availability, demand, regulations etc. To know the best advertising rates for Cab - Delhi, write to us at Help@TheMediaAnt.


The Media Ant-Cab - Delhi Advertising Agency

The Media Ant is committed to get the best Cab - Delhi advertising rates for you. Years of association with the media owners and experience of handling thousands of campaigns have made The Media Ant a preferred Cab - Delhi advertising agency for several brands. We not only can provide you the best Cab - Delhi advertising rates but also help you select the right media options, plan and execute your campaign.

Question:

What is the cost of advertising in Cab Delhi ?

Answer:

You can find the cost of advertising in the cabs of Delhi by going to the media option and pricing tab of the website. Rates for all options are updated every 90 days or earlier.


Question:

How do I contact the agency to place an ad in Cab Delhi ?

Answer:

You can contact us through one of the following methods to place your ad in the cabs of Delhi. Possible methods to reach out to us are emails, Whatsapp, phone, and the chatbot Anto.


Question:

What is non traditional advertising?

Answer:

While there are many definitions the most acceptable one is based on revenue model. 

Advertising in medium whose majority revenue does not come through advertising is called Non Traditional medium. For e.g. Major revenue for public transport buses come from ticketing but these buses also make some money by carrying ads. 


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