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Advertising in OLA, App

Advertising in OLA, App
Popular Media
1

Banner

Per Impression

Card Rate

₹ 0.15

Offer Rate

₹ 0.15
Premium Media
For Illustrative Purpose Only

Video

Per Impression

Card Rate

₹ 0.75

Offer Rate

₹ 0.75
Other Media
1

Others

Per Impression

Card Rate

₹ 0.3

Offer Rate

₹ 0.3
**18% GST is applicable on the above rates

Language

English

Monthly Users

18 Mn

Category Name

Travel And Tourism

About OLA App Advertising

The Ola cabs app is the easiest and fastest way to book a cab or a taxi in the city. With more than 300,000 cabs in 100+ cities that include Bangalore, Chennai, Delhi, Mumbai, Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad and more, Ola is the most popular cab booking service in India. Ola offers various types of advertising opportunities  such as on the App and on the Prime Play Screen ( in Cab). Ola offers hyperlocal targeting where in particular pin locations, pincodes and radius from a location can be targeted. Get all Media Option Details & Advertising Rates for OLA App at The Media Ant.

Key Differentiators - Why Advertise on Ola


Ola is ride hailing service that experiences audience that is mainly from the Millenial and Gen Z groups. This sort of traffic is fastest to adopt to new products and has demonstrated purchasing power. Further, Ola provides a unique targeting option which enables the advertiser to reach the right audience with limitless creativity. This is the Hyperlocal targeting option. Here, Advertisers can target specific pincodes, specific landmarks or even create a radius around a landmark. Advertisers can also choose to target users travelling to a certain location or on the basis of the location of pick-up. Lastly,  Ola places the advertisements in a brand safe environment and ensures a high Share of Voice for the brand by limiting the number of ad spaces available on their platform. 

Facts and Figures

Important Metrics
MetricPlatformFigures (Monthly)
No. Of RidesOla App50-70 Mn
No. Of RidesOla Play5-10 Mn
Top 7 CitiesOla AppDelhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hyderabad
Top 7 CitiesOla PlayDelhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hyderabad
Rides Booked on Ola App Per Day


Top Cities Reach
Avg. no. of rides /dayTotal city (lakhs)Ola play To AirportFrom Airport
Delhi 2.5 to 4 25-50K10-25K10-25K
Mumbai1 to 325-50K10-25K10-25K
Bangalore2 to 325- 50K5-10K5-10K
Pune1 to 35-10K5-10K0-5K
Chennai1 to 310-25K5-10K5-10K
Hyderabad1 to 310-25K5-10K5-10K
Kolkata1 to 25-10K5-10K5-10K
Rides on Ola Play Per Day


Some Examples of Mapping Cohorts to Brand needs
CohortsBrandsAd Properties
8 AM to 8 PM- metros Office goers based on project locationReal estate brands – Sobha/ Salarpuria Sattva/ GodrejOla Play Screen-Banner Ads/App-Banner or carousel Ad
Metros, Male onlyESPN/ Park Avenue/ GarnierOla Play Screen-Banner Ads/
Bangalore, Medium income levelCCD/Airtel/Lifestyle StoresApp-Banner or carousel Ad
High Frequency Airport travellersHP/Apple/MMTApp-Banner or carousel Ad, Play Screen-Muted Videos
8 AM to 7 PM- Delhi Corporate HubsVan Heusen/ Loreal/ PhonePeApp-Banner or carousel Ad, Play Screen-Muted Videos

Targeting Options on Ola


Ola offers a variety of targeting options which help in reaching the right target audience for the advertiser. These advertising options include the following -

1. Geography Targeting -Ola offers geography based targeting where advertisers can target at a state, city level and pincode level.

2. Cab Type Targeting -Ola allows it's users to target ads on the basis of the type of vehicle for the ride such as Auto,Micro, Mini, Prime, Prime Play and Exclusive. 

3.  Cohort Targeting -Custom buskcts of audience has been created by Ola such that includes Frequent Traveller, Frequent Flyers, Wworking Professionals and Premium Apartment Buildings. 

4. Income Level Targeting - Ola offers targeting on the basis of the approximate income range of the user. 

5. Device Targeting - Targeting Options include iOS/Android, User Handset and the Tablet in Ola Prime Play Cabs. 

6. Gender Targeting - Male and Female audience can be targeted with ads.

Case Study


Past Adverisers


Execution Process

Steps in Execution

Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Geo TargetingYes/ Not Required
Gender TargetingYes/ Not Required
Income TargetingYes/ Not Required
Cab CategoryMicro/ Mini/ Prime

Step 3: Select Start and End Date
Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Ola on Social Media

    

Media Kit

OLA, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore OLA, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges OLA, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With OLA, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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