About OLA, App Advertising Rates
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₹ 0.3 / Per Impression
₹ 0.25 / Per Impression
₹ 0.75 / Per Impression
₹ 0.75 / Per Impression
The Ola cabs app is the easiest and fastest way to book a cab or a taxi in the city. With more than 300,000 cabs in 100+ cities that include Bangalore, Chennai, Delhi, Mumbai, Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad and more, Ola is the most popular cab booking service in India. Ola offers various types of advertising opportunities such as on the App and on the Prime Play Screen ( in Cab). Ola offers hyperlocal targeting where in particular pin locations, pincodes and radius from a location can be targeted. Get all Media Option Details & Advertising Rates for OLA App at The Media Ant.
Ola is ride hailing service that experiences audience that is mainly from the Millenial and Gen Z groups. This sort of traffic is fastest to adopt to new products and has demonstrated purchasing power. Further, Ola provides a unique targeting option which enables the advertiser to reach the right audience with limitless creativity. This is the Hyperlocal targeting option. Here, Advertisers can target specific pincodes, specific landmarks or even create a radius around a landmark. Advertisers can also choose to target users travelling to a certain location or on the basis of the location of pick-up. Lastly, Ola places the advertisements in a brand safe environment and ensures a high Share of Voice for the brand by limiting the number of ad spaces available on their platform.
|No. Of Rides||Ola App||50-70 Mn|
|No. Of Rides||Ola Play||5-10 Mn|
|Top 7 Cities||Ola App||Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hyderabad|
|Top 7 Cities||Ola Play||Delhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hyderabad|
|Avg. no. of rides /day||Total city (lakhs)||Ola play||To Airport||From Airport|
|Delhi||2.5 to 4||25-50K||10-25K||10-25K|
|Mumbai||1 to 3||25-50K||10-25K||10-25K|
|Bangalore||2 to 3||25- 50K||5-10K||5-10K|
|Pune||1 to 3||5-10K||5-10K||0-5K|
|Chennai||1 to 3||10-25K||5-10K||5-10K|
|Hyderabad||1 to 3||10-25K||5-10K||5-10K|
|Kolkata||1 to 2||5-10K||5-10K||5-10K|
|8 AM to 8 PM- metros Office goers based on project location||Real estate brands – Sobha/ Salarpuria Sattva/ Godrej||Ola Play Screen-Banner Ads/App-Banner or carousel Ad|
|Metros, Male only||ESPN/ Park Avenue/ Garnier||Ola Play Screen-Banner Ads/|
|Bangalore, Medium income level||CCD/Airtel/Lifestyle Stores||App-Banner or carousel Ad|
|High Frequency Airport travellers||HP/Apple/MMT||App-Banner or carousel Ad, Play Screen-Muted Videos|
|8 AM to 7 PM- Delhi Corporate Hubs||Van Heusen/ Loreal/ PhonePe||App-Banner or carousel Ad, Play Screen-Muted Videos|
Ola offers a variety of targeting options which help in reaching the right target audience for the advertiser. These advertising options include the following -
1. Geography Targeting -Ola offers geography based targeting where advertisers can target at a state, city level and pincode level.
2. Cab Type Targeting -Ola allows it's users to target ads on the basis of the type of vehicle for the ride such as Auto,Micro, Mini, Prime, Prime Play and Exclusive.
3. Cohort Targeting -Custom buskcts of audience has been created by Ola such that includes Frequent Traveller, Frequent Flyers, Wworking Professionals and Premium Apartment Buildings.
4. Income Level Targeting - Ola offers targeting on the basis of the approximate income range of the user.
5. Device Targeting - Targeting Options include iOS/Android, User Handset and the Tablet in Ola Prime Play Cabs.
6. Gender Targeting - Male and Female audience can be targeted with ads.
Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:
|Geo Targeting||Yes/ Not Required|
|Gender Targeting||Yes/ Not Required|
|Income Targeting||Yes/ Not Required|
|Cab Category||Micro/ Mini/ Prime|
Step 3: Select Start and End Date
Step 4: Upload artwork and make payment
When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.