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Advertising in OLA, App

Advertising in OLA, App

Advertising in OLA, App

App

Medium

CPM

Pricing Model

About Advertising in OLA, App

The Ola cabs app is the easiest and fastest way to book a cab or a taxi in the city. With more than 300,000 cabs in 100+ cities that include Bangalore, Chennai, Delhi, Mumbai, Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad and more, Ola is the most popular cab booking service in India. Ola offers various types of advertising opportunities  such as on the App and on the Prime Play Screen ( in Cab). Ola offers hyperlocal targeting where in particular pin locations, pincodes and radius from a location can be targeted. Get all Media Option Details & Advertising Rates for OLA App at The Media Ant.

Key Insights

Language

English

Categories

Travel

Top Choice

Popular
OLA, App - Banner Advertising Option 1

Banner

Rack Rate

₹ 0.3 / Per Impression

TMA Offer

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Banner ads are available on Ola App as well as on the Prime Play Screen. On the App, Banners are shown on the Ride Confirmation Screen. In Play/Prime Cabs, Banners are placed when the user is interacting with the content.
Premium
OLA, App- Video Ads - For Illustrative Purpose  Advertising

Video

Rack Rate

₹ 0.75 / Per Impression

TMA Offer

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Pre-roll video ads which is a promotional message that plays before the content that the user has selected on the Prime Play Screen. Each video impression is calculated after 2 seconds of video playing.
OLA, App Advertising Option 1
Others
Rack Rate
₹ 0.3 / Per Impression
TMA Offer
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The Media Ant

About OLA App Advertising

The Ola cabs app is the easiest and fastest way to book a cab or a taxi in the city. With more than 300,000 cabs in 100+ cities that include Bangalore, Chennai, Delhi, Mumbai, Hyderabad, Kolkata, Pune, Jaipur, Ahmedabad and more, Ola is the most popular cab booking service in India. Ola offers various types of advertising opportunities  such as on the App and on the Prime Play Screen ( in Cab). Ola offers hyperlocal targeting where in particular pin locations, pincodes and radius from a location can be targeted. Get all Media Option Details & Advertising Rates for OLA App at The Media Ant.

Key Differentiators - Why Advertise on Ola

OLA, App Advertising Key Differentiators

Ola is ride hailing service that experiences audience that is mainly from the Millenial and Gen Z groups. This sort of traffic is fastest to adopt to new products and has demonstrated purchasing power. Further, Ola provides a unique targeting option which enables the advertiser to reach the right audience with limitless creativity. This is the Hyperlocal targeting option. Here, Advertisers can target specific pincodes, specific landmarks or even create a radius around a landmark. Advertisers can also choose to target users travelling to a certain location or on the basis of the location of pick-up. Lastly,  Ola places the advertisements in a brand safe environment and ensures a high Share of Voice for the brand by limiting the number of ad spaces available on their platform. 

Facts and Figures

Important Metrics
MetricPlatformFigures (Monthly)
No. Of RidesOla App50-70 Mn
No. Of RidesOla Play5-10 Mn
Top 7 CitiesOla AppDelhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hyderabad
Top 7 CitiesOla PlayDelhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hyderabad
Rides Booked on Ola App Per Day

OLA, App Advertising Rides Booked on Ola App

Top Cities Reach
Avg. no. of rides /dayTotal city (lakhs)Ola play To AirportFrom Airport
Delhi 2.5 to 4 25-50K10-25K10-25K
Mumbai1 to 325-50K10-25K10-25K
Bangalore2 to 325- 50K5-10K5-10K
Pune1 to 35-10K5-10K0-5K
Chennai1 to 310-25K5-10K5-10K
Hyderabad1 to 310-25K5-10K5-10K
Kolkata1 to 25-10K5-10K5-10K
Rides on Ola Play Per Day

OLA, App Advertising Rides Booked on Ola App Per Day

Some Examples of Mapping Cohorts to Brand needs
CohortsBrandsAd Properties
8 AM to 8 PM- metros Office goers based on project locationReal estate brands – Sobha/ Salarpuria Sattva/ GodrejOla Play Screen-Banner Ads/App-Banner or carousel Ad
Metros, Male onlyESPN/ Park Avenue/ GarnierOla Play Screen-Banner Ads/
Bangalore, Medium income levelCCD/Airtel/Lifestyle StoresApp-Banner or carousel Ad
High Frequency Airport travellersHP/Apple/MMTApp-Banner or carousel Ad, Play Screen-Muted Videos
8 AM to 7 PM- Delhi Corporate HubsVan Heusen/ Loreal/ PhonePeApp-Banner or carousel Ad, Play Screen-Muted Videos

Targeting Options on Ola

OLA, App Advertising Targeting

Ola offers a variety of targeting options which help in reaching the right target audience for the advertiser. These advertising options include the following -

1. Geography Targeting -Ola offers geography based targeting where advertisers can target at a state, city level and pincode level.

2. Cab Type Targeting -Ola allows it's users to target ads on the basis of the type of vehicle for the ride such as Auto,Micro, Mini, Prime, Prime Play and Exclusive. 

3.  Cohort Targeting -Custom buskcts of audience has been created by Ola such that includes Frequent Traveller, Frequent Flyers, Wworking Professionals and Premium Apartment Buildings. 

4. Income Level Targeting - Ola offers targeting on the basis of the approximate income range of the user. 

5. Device Targeting - Targeting Options include iOS/Android, User Handset and the Tablet in Ola Prime Play Cabs. 

6. Gender Targeting - Male and Female audience can be targeted with ads.

Case Study

OLA, App Advertising Case Study

Past Adverisers

OLA, App Advertising Past Adverisers

Execution Process

Steps in Execution

Step 1: Add Media to the Dashboard
Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Geo TargetingYes/ Not Required
Gender TargetingYes/ Not Required
Income TargetingYes/ Not Required
Cab CategoryMicro/ Mini/ Prime

Step 3: Select Start and End Date
Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.
After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Ola on Social Media

OLA, App Advertising Ola on Social Media 1  OLA, App Advertising Ola on Social Media 2 OLA, App Advertising Ola on Social Media 3 OLA, App Advertising Ola on Social Media 4

Media Kit
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