- About Advertising In Times Of India
- Why advertise In Times Of India
- View Media Online
- How Does Newspaper Advertising Works
- Facts and Figures Of Times Of India Kolkata
- Reach
- Execution Details Related To Advertising In Times Of India
- Execution Process Flow
- Images/Videos Of Past Execution
- Digital and Supplement Options Times Of India
- Advertising Supplements
- Digital Options
Advertising in Times Of India, Kolkata, English Newspaper
Popular Media
Custom Sized Ads
Per Sq Cm
Card Rate
Offer Rate
Premium Media
Fixed Size
Per Insert
Card Rate
Offer Rate
Jacket
Per Insert
Card Rate
Offer Rate
Other Media
Skybus
Per Insert
Card Rate
Offer Rate
Pointer Ad
Per Insert
Card Rate
Offer Rate
Language
English
Print Day
Daily
Area Covered
Kolkata
Category Name
General Interest
Circulation
279110
Newspaper Type
Main
Supplements
Times Of India Kolkata with a circulation of around 279110 is one of the most popular English newspapers in Kolkata . Times Of India Kolkata covers news in the General Interest category. Times Of India Kolkata offers one of the best newspaper advertising rates in Kolkata and hence is preferred for newspaper advertising by brands across industries.
Why advertise In Times Of India
The advantages of advertising in Times Of India Kolkata are:
- Times Of India is one of the most read newspapers in Kolkata . Ads placed in Times Of India would reach maximum newspaper readers.
- Times Of India Kolkata covers news and articles on various topics and hence by placing ads in Times Of India Kolkata , advertisers can reach out to the audience having various interests.
- Times Of India is one of the most trusted newspaper brands in Kolkata . Advertising in Times Of India Kolkata will help advertisers build trust with their audience.
How Does Newspaper Advertising Works
There are the following 2 important factors :
Following are the sizes for the jacket:
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)
- i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
- ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
- iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.
Execution Process Flow
Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.
Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
What is the difference between circulation and readership in Newspaper ?
Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family.
Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation.
I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?
- Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
- Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
- Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee
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