Advertising in Viva Goa Magazine
About Advertising in Viva Goa Magazine
Viva Goa Magazine is Goa's First and Only Monthly Lifestyle Magazine. Viva Goa magazine contains stories and articles on various facets including lifestyle, music, industry, fashion, cuisine, sports, wellness and art, including exclusive features on eminent people from Goa.
Key Insights
Top Choice
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Viva Goa Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 44,100 Per Insert |
Cover Page | ₹ 85,550 Per Insert |
Double Spread | ₹ 55,130 Per Insert |
Facts and Figures of Viva Goa Magazine
- Readership of about 1 Lakh
- Patronized by all leading 5 hotels in Goa
- Eminent Goans across the country receive a copy of the magazine every month including, Bharat Ratna Lata Mangeshkar, Leander Paes, Shobha De, etc
Facts and Figures of Viva Goa Magazine
| Month | Focus |
| February 2019 - March 2019 | Carnival Special + Women special issue |
| April 2019 | Summer Special |
| May -June 2019 | 9th Anniversary Issue |
| July 2019 | Monsoon special |
| August 2019 | Independence day Special |
| September 2019 | Ganesh Chaturthi Special |
| October 2019 | Dusherra special |
| November 2019 | Diwali Issue with focus on Serendipity Art Festival |
| December – January combined 2020 | Year End Special Issue, with a celebrity on the cover. |
Who Should Advertise?
Viva Goa Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:
Who Should Advertise?
| Client Name | Category |
| BMW | Automobile |
| State Bank Of India | Financial Services |
| Haier | Consumer Electronics |
| Goa Tourism | Tourism |
| Taj Exotica Goa | Hotel |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Post release of your ad in Viva Goa Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Viva Goa Magazine's respective edition to be shared via email.
Similar Media
In addition to Viva Goa Magazine advertising, one can explore more similar options and they are provided below.
1. Similar Magazines in Travel and Tourism Category
2. Click here to view other magazines in Travel and Tourism Category
FAQs
Once the advertisement is printed in Viva Goa Magazine, copies of Viva Goa Magazine are sent to the client within one working week.
FAQs
With in 10-12 days of publishing Viva Goa Magazine you will likely to get the Hard Copy on request.
Why Advertise In Viva Goa Magazine?
Viva Goa Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Viva Goa Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Viva Goa advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Viva Goa Magazine Advertising
Message Impact
Full-page Viva Goa Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Viva Goa Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Viva Goa Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Viva Goa Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Viva Goa for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Viva Goa Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Viva Goa Magazine Deliver Engagement
- The strong positive brand values of the Viva Goa Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Viva Goa Magazine.
- Readers take action as a result of seeing advertising in Viva Goa Magazine.
- Targeting with precision and without wastage is a key strength of Viva Goa Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Viva Goa Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Viva Goa Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
