The 'Smart' in The Smart Manager is an acronym for Strategy, Marketing, Analysis, Resources and Technology. The content is aimed at updating managers and business practitioners in India with the latest thought-provoking strategic ideas from experienced, world-class managers, academics and consultants from across the globe. The Smart Manager hosts the Tata Consultancy Services Smart Manager Case Contest, the most prestigious competition of its kind in the Indian print media.
Why Advertise In The Smart Manager Magazine?
The Smart Manager Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. The Smart Manager Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. The Smart Manager advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of The Smart Manager Magazine Advertising
Message Impact
Full-page The Smart Manager Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of The Smart Manager Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of The Smart Manager Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of The Smart Manager Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep The Smart Manager for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since The Smart Manager Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which The Smart Manager Magazine Deliver Engagement
- The strong positive brand values of the The Smart Manager Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in The Smart Manager Magazine.
- Readers take action as a result of seeing advertising in The Smart Manager Magazine.
- Targeting with precision and without wastage is a key strength of The Smart Manager Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in The Smart Manager Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
Tips For The Smart Manager Magazine Branding
- Booking the ad space earlier helps with an optimum placement.
- The Smart Manager Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
How The Media Ant Can Help You
The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.
