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Advertising in The Ideal Home and Garden Magazine

Advertising in The Ideal Home and Garden Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 1,40,000

Offer Rate

₹ 75,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 2,80,000

Offer Rate

₹ 2,38,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 6,00,000

Offer Rate

₹ 5,10,000
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 5,50,000

Offer Rate

₹ 4,67,500
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 100

Circulation

93,400

Readership

321,000

Category

Interior Design and Architecture

About The Ideal Home and Garden Magazine Advertising

Why advertise in The Ideal Home and Garden Magazine?

The Ideal Home and Garden is all about good, comfortable, wholesome living. The magazine covers all the corners of the home (inside and out of it) and the beautiful life around it. Discover great tips on remodeling your kitchen or bathroom, plus learn how to choose the perfect color paint that both relaxes you and enlivens your senses. Magazine’s goal is to help readers revamp their home easily and affordably.

View The Ideal Home and Garden Magazine Online

To view The Ideal Home and Garden magazine online, please click on the link provided below:

Link to The Ideal Home and Garden Magazine E-Copy

Facts and Figures in The Ideal Home and Garden Magazine

Circulation Breakup
RegionCirculation
Delhi18,390
Mumbai16,500
Bangalore9,890
Chennai6,500
Kolkata5,000
Hyderabad4,467
Other Towns17,487
Readership Profile - Socio Economic Class

Women 25 to 45 years of age who belong to Socio Economic Class A1 and A1+ category.

Readership Profile - Gender
GenderSplit
Female80%
Male20%
Readership Profile - Industry
ProfileSplit
Consumers88%
Architects and Interior Designers12%
Distribution Channels
ChannelSplit
Newsstand Copies96,660
Subscribers10,740
Editorial Calendar
Editorial SectionsTopicDescription
January 2018Designer SpecialThe first month of the year bring too many positive changes. From colour of the year to evolving trends, the magazine will be loaded with many designers and architects globally. They will be talking about what's in and what's out in 2018. Also the magazine will have style shoot to embrace winter and classic style of India.
February 2018Print & Design SpecialFeaturing interesting prints and patterns from national and international brands, we will also be doing a style shoot with major furnishing brands showcasing dominating prints for the year. Apart from expert tips from Indian designers, we will pull in International names in furnishings, furniture, accessories. The style shoot will focus on alfresco dining options. We will be doing a feature on classic contemporary kitchens.
March 2018Home & Offices SpecialAs suggested, the issue's highlight will be offices, hotels and homes. We will also be covering some of the best projects from East, West, North and South. With a special feature on co-working space, we will also try to get few known faces in the magazine.
April 2018Kids & Garden SpecialThe April issue of the magazine will revolve around Kid' and Garden Special features. Talking about the Cover Stories; Cover Focus will showcase garden ideas in terms of decoration and furniture where as Cover Focus Plus will feature kid's room ideas from national and international designers/brands talking about colours to choose, furniture design etc.
May 2018Bathroom SpecialThe section will cater to all the needs when it comes to bathroom. From right faucets to bathtubs and furniture options to spa range, we will try to feature all the luxury brands present in Indian market. We will also do a special feature on bathrooms designed by known personalities.
June 2018India InspiredEach and every section will take inspirations from India. From shopping to wish- list and projects and feature, the issue will feature renowned Indian designers, award wining architects and brands.
July 2018Kitchen SpecialNot to mention, the issue will feature the leading kitchen brands. From latest trends in kitchen, the issue will also feature kitchen accessories and other aspects as such sink, faucets, worktops etc. We will also have a section on 'Cook Smart' that will feature innovative appliances (home+Kitchen)
August 2018Design DestinationsThe issue will focus on beautiful design stores across the world from Milan, Paris, London etc. We will also do features on interesting buildings globally associated renowned names.
September 2018Floor & Tile SpecialWe will be considering different flooring options available in Indian market. We will be sourcing images from brands. Also, tile Special section will feature latest designs available for flooring and walls.
October 2018Lighting & Festive SpecialFeaturing beautiful lighting options (wall, table lamp, ceiling, pendant), we will also have style shoots for festive gifting. Apart from this, shopping pages will have furniture and furnishings finds.
November 2018Anniversary Special-
December 2018Paint and party SpecialThe party section will feature shopping for Christmas, table settings from industry experts and the paint section will feature unusual paint trends available for Indian consumers. The magazine will also have feature on trends for the upcoming year.
Additional Information
  • Paper Quality
  • Paper - 70 GSM
  • Cover - 170 GSM
Sections in The Ideal Home and Garden Magazine

The Ideal Home and Garden Magazine largely covers the below mentioned sections in each edition:


  • Furniture
  • Furnishings
  • Flooring
  • Kitchen Appliances/accessories​
  • Garden Appliances
  • Bathroom Accessories
  • Bed & Mattresses
  • Purifiers
  • Marbles
  • Cleaning products
  • Consumer durable
  • Services

Who should advertise ?

The Ideal Home and Garden Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Client NameCategory
iBallElectronics
FenestaDoors and Windows
KajariaCeramic wall and floor tile manufacturing
DuravitBathroom
Woven goldBathroom

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selection
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of execution

Post release of your ad in The Ideal Home and Garden Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in The Ideal Home and Garden magazine's respective edition to be shared via email.

Similar Media

Other options in Interior Design and Architecture Category

In addition to The Ideal Home and Garden magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Interior Design and Architecture Category2. Click here to view other magazines in Interior Design and Architecture Category. ​

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in The Ideal Home and Garden Magazine, copies of The Ideal Home and Garden Magazine are sent to the client within one working week.

When do I get the Hard copy of The Ideal Home and Garden Magazine?

With in 10-12 days of publishing The Ideal Home and Garden Magazine you will likely to get the Hard Copy.

Media Kit

Why Advertise In The Ideal Home and Garden Magazine?

The Ideal Home and Garden Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. The Ideal Home and Garden Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. The Ideal Home and Garden advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of The Ideal Home and Garden Magazine Advertising

Message Impact

Full-page The Ideal Home and Garden Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of The Ideal Home and Garden Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of The Ideal Home and Garden Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of The Ideal Home and Garden Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep The Ideal Home and Garden for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since The Ideal Home and Garden Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which The Ideal Home and Garden Magazine Deliver Engagement

  • The strong positive brand values of the The Ideal Home and Garden Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in The Ideal Home and Garden Magazine.
  • Readers take action as a result of seeing advertising in The Ideal Home and Garden Magazine.
  • Targeting with precision and without wastage is a key strength of The Ideal Home and Garden Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in The Ideal Home and Garden Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For The Ideal Home and Garden Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • The Ideal Home and Garden Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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