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Advertising in Inside Outside Magazine

Advertising in Inside Outside Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 1,50,000

Offer Rate

₹ 1,30,000
Half Page

Half Page

Per Insert

Card Rate

₹ 1,00,000

Offer Rate

₹ 80,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 2,70,000

Offer Rate

₹ 2,50,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 2,10,000

Offer Rate

₹ 1,90,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 100

Circulation

84,000

Readership

252,000

Category

Interior Design and Architecture

Past Advertisers

Dairy milk(Cadbury)

lovely professional university

Circulation Breakup

RegionCirculation
Delhi10,806
Mumbai9,080
Rest of Maharashtra and Goa8,689
Tamil Nadu7,762
Karnataka7,289
Andhra Pradesh6,394
Gujarat6,209
Haryana, Punjab, Chandigarh6,198
Kerala3,916
West Bengal3,658
Uttar Pradesh3,026
Rajasthan2,903
Madhya Pradesh2,828
Assam792
Odisha771
Bihar520

Distribution Channels

ZoneChannelSplit
West ZoneSubscribers16,040
West ZoneNewsstands10,766
South ZoneSubscribers13,407
South ZoneNewsstands12,044
North ZoneNewsstands13,804
North ZoneSubscribers9,806
East ZoneNewsstands4,572
East ZoneSubscribers1,145

Editorial Topics

Regular columns on art, craft, new products, furniture, textiles and accessories available, along with reviews on books, exhibitions and seminars and a kaleidoscope of trends, provides valuable information on what’s going on in the design field and market place.


Launched in 1978, Inside Outside magazine has grown to be the bible for the Community of Indian Architects & the Professional Interior Designer, and is revered for its authority and selection of coverage. The Inside Outside Magazine focuses on well designed interiors. Be it residential or commercial, Inside Outside covers the exclusive and luxurious, to the low cost and space conscious. Designing on small budgets and problem solving is a special area of editorial interest, and even the lavish apartments featured are replete with ideas that can be emulated in more modest homes.

Why Advertise In Inside Outside Magazine?

Inside Outside Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Inside Outside Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Inside Outside advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Inside Outside Magazine Advertising

Message Impact

Full-page Inside Outside Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Inside Outside Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Inside Outside Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Inside Outside Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Inside Outside for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Inside Outside Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Inside Outside Magazine Deliver Engagement

  • The strong positive brand values of the Inside Outside Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Inside Outside Magazine.
  • Readers take action as a result of seeing advertising in Inside Outside Magazine.
  • Targeting with precision and without wastage is a key strength of Inside Outside Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Inside Outside Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Inside Outside Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Inside Outside Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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