Advertising in Motoring World Magazine

Advertising in Motoring World Magazine

122K

Circulation

Monthly

Frequency

About Advertising in Motoring World Magazine

Motoring World is a English magazine that is distributed Monthly covering specialised topics. Advertising in Motoring World is easily noticeable, providing brands with a large reach, and attracting attention using creative artwork. Motoring World Advertising engages the customer based on their interest as well as delivers a high impact by offering trustworthiness that builds brand reputation. Magazine Advertising helps companies market their products or services to a wide audience with varied lifestyles. Compared to newspapers, Magazine Advertising is a more budgeted option to reach out to a specific audience. Motoring World Advertising promotes visibility to more relevant consumers, as brands can target people who meet their fit their needs. Place Your Magazine Ads Now!

Key Insights

Language

English

Readership

610K

Categories

Automobile

Top Choice

Popular

Full Page

Full Page Ads will cover an entire page of the magazine. There are two types of Full Page Ads, i.e., Bleed Ad and Non-Bleed Ads. In Bleed Ads, the brands creative artwork will extend up to the edge or border of the page with no margins. In Non-Bleed Ads, brand artwork will be covered with a border leaving a margin on all four sides and these ads will not extend to the edge of the page.

TMA Offer

₹ 157,500 / Per Insert

Popular

Half Page

Half Page Ads will cover half of the page and can be displayed on any page of the magazine. These ads will cover half the page, in which advertisers can customize the content and make them eye-catching to the audience.

TMA Offer

₹ 115,500 / Per Insert

Premium

Cover Page

Cover Page Ads are displayed on the cover page of a magazine. There are different types of Cover Page Ads, Back Cover Ads, Inside Back Cover Ads, and Inside Front Cover Ads. Back Cover Ads will be displayed on the outer part of the back cover page of the magazine. Inside Back Cover Ads will be displayed on the inside part of the back cover page of the magazine. Inside Front Cover Ads will be displayed on the inside part of the front cover page of the magazine.

TMA Offer

₹ 236,250 / Per Insert

Premium

Double Spread

Double Spread Ads are displayed on two consecutive pages of the magazine, covering both pages of an open publication. Double Spread Ads are high-impact ads, and if they are displayed in the center of the magazine, they are called as Center Spread. There are two types of Double spread Ads, i.e., Bleed Ads and Non-Bleed Ads. In Bleed Ads, the brand's creative artwork will extend up to the edge or border of the page with no margins. In Non-Bleed Ads, brand artwork will be covered with a border leaving a margin on all four sides and these ads will not extend to the edge of the page.

TMA Offer

₹ 299,250 / Per Insert

Premium

Gate Fold

A page in the magazine folded to the same size as the other pages but intended to be opened out for reading.

TMA Offer

₹ 446,250 / Per Insert

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The Media Ant

Motoring World Advertising

Motoring World is a English magazine that is distributed Monthly covering specialised topics. Advertising in Motoring World is easily noticeable, providing brands with a large reach, and attracting attention using creative artwork. 

Motoring World Advertising engages the customer based on their interest as well as delivers a high impact by offering trustworthiness that builds brand reputation. Magazine Advertising helps companies market their products or services to a wide audience with varied lifestyles. 

Compared to newspapers, Magazine Advertising is a more budgeted option to reach out to a specific audience. Motoring World Advertising promotes visibility to more relevant consumers, as brands can target people who meet their fit their needs. Place Your Magazine Ads Now!

Motoring World Advertisement

Motoring World Advertisement affects consumers on a larger scale than other forms of advertising, specifically targeting different kinds of people who are impacted by this form of marketing making them so effective. Compared to newspaper ads, Magazine Advertisement is more cost-effective, offers credibility, and builds brand reputation.

The impact of Magazine Advertisement on the consumer is substantial, as it gives a conception of trustworthiness. Compared to newspapers, advertising in magazines has a more narrow audience by catering to more specific topics. 

Though both newspapers and magazines are used as static advertising media, they use different techniques to execute campaigns. 

Motoring World Ads

Motoring World Ads allows for more specific targeting than other forms of print media. Unlike newspapers, which are thrown out after reading one time, magazines have a longer shelf life. In contrast to newspapers, magazines are kept for several days as they offer a more limited edition. 

The costs of newspapers and magazines differ significantly. As magazines are likely to cost more, delivering a high impact using better visuals and boosting visibility. Magazine Ads offer brands from different categories like Education, Lifestyle, IT, Automobile, FMCG, and more a good opportunity to build awareness to their specific target audience. 

Motoring World Advertising Rates

Motoring World Advertising Rates will depend on the media option the client chooses for their requirement. Each Magazine advertising option will include various options for Motoring World Advertising like Half Page Ad, Full Page Ad, Cover Page, and more.

Motoring World Advertising Rates will depend on the media options that the advertisers have selected based on their requirements. Ad rates of magazine can differ on the ad placement that is available. 

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Motoring World Advertising is one of the most popular Magazine Advertising options hence it is very important for advertisers to know Motoring World Advertising Rates. 

You can find the updated Motoring World Advertising Rates under the tab “Media Options & Pricing” to know the last updated date for Motoring World Media Kit, please check the blue tick beside the Motoring World Advertising Rates under the Media Options tab.

Check Motoring World Advertising Rates offered by The Media Ant

Motoring World Advertisement Rates will range according to the media, its dimension, and more. Motoring World Advertisement Rates are available at discounted rates, from which brands and companies can select the media options according to their requirements and availability.

To find the best rates for Print Advertising, check out the “Top Choice” section on “Advertising on Motoring World” page, which will include all the Magazine Advertising media ad options the companies can choose from according to their requirements. 

You can check out discounted Magazine Advertisement Rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs.

Motoring World Advertising Cost

Want to Get Magazine Advertising Cost? Motoring World Advertising Cost may vary on the popular media option chosen like Cover Page, Full Page Ads, Half Page Ads and more. Our pricing models for Motoring World Advertising Cost are according to the media options selected by the advertisers. 

Motoring World Ads Cost will differ according to the ad placement that the advertiser chooses. 

Motoring World Advertising FAQs

Here are some frequently asked questions on Magazine Advertising:

Why Advertise In Motoring World Magazine?

Motoring World advertising provides a unique opportunity for brand owners. The magazine itself is produced by a quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Motoring World Magazine advertising is a proven method to target decision-makers and opinion leaders with a high income. 

Motoring World advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights, and a host of fascinating features. Reach out to the decision-makers and professionals across India by placing ads.

What Is The Effectiveness Of Motoring World Magazine Advertising?

Here are some reasons that showcase the effectiveness of advertising in a magazine:

  • Message Impact: Full-page Print Magazine ads are rich with colour and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use a glossy finish and allow for full-colour spreads. You can use bleed images or colour backgrounds, meaning have them extend all the way to the page edges, without a border to present a product image that really stands out.
  • Audience Interest: A major factor of Motoring World Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have a strong interest in the theme or topic of Motoring World Magazine. Finding this close link between readers and your brand is critical to effectiveness.
  • Repeated Exposure: Also contributing to the effectiveness of Motoring World ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Motoring World for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Motoring World is a static medium, readers can analyze or look at your message indefinitely.

Which Ways Does Motoring World Magazine Deliver Engagement?

Given below are some ways that Magazine Advertising can engage customers.

  • The strong positive brand values of Motoring World can transfer onto the advertisements.
  •  Because advertisements are relevant and valued, ad clutter is not a problem in Motoring World. 
  • Readers take action as a result of seeing advertising in Motoring World Magazine
  • Targeting with precision and without wastage is a key strength of Motoring World Magazine. 
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features like ‘advertorials’, and so on can create additional impact and interaction.
  • Advertising in Motoring World Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.

Why Should I Advertise in Motoring World?

Here are some tips for advertising in magazines:

  • Booking the ad space earlier helps with an optimum placement.
  • Motoring World is a product catalogue and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
  • Through Magazine Advertising you can also provide product samples that can help market your product soon. 

How Can The Media Ant Help You?

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as a print advertising agency provide advertisers with the opportunity to target key professionals. 

Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

About Motoring World Magazine Advertising

MOTORING World (formerly known as BS Motoring) is an Indian car and bike magazine, published monthly since January 1999. The DNA is of automotive journalism - cars, two wheelers, motorsport, travel (road trip pieces) and other related issues of interest. Motoring has been known as THE enthusiast's magazine. Its readers buy it for their monthly fix of automotive excitement, unique brand of humor, oddball story ideas and all-round irreverence. Motoring provides its readers with just the right amount of relevant information, without overwhelming them with technical details and statistics.

Facts and Figures of Motoring World Magazine

  • Decision makers in Corporate Houses
  • Middle and Senior level executives in corporate and MNC's
  • Automobile manufacturers and its allied industries
  • Potential Four and Two wheelers Owners/ Buyers
  • Students and Automobile enthusiasts

Facts and Figures of Motoring World Magazine

  • SEC: 70.9 % readers are in the SEC A1 and A+ segment
  • Age Group: 70% readers fall in the age group 20-45 years
  • Metros: More than 76% readers are from top 12 metros
  • Education: More than 60% readers are Post Graduates
  • Income: 64% readers Monthly Income more than Rs. 40000
  • Car Owners: 79 % readers are car owners out of which 40% own luxury cars
  • Bike Owners: 49.7 % readers are two wheeler owners too
  • Students: 8% of the readers are Students
  • Heavy Readers: 85% readers are medium & heavy readers, with high involvement​

Facts and Figures of Motoring World Magazine

  • Cover Story: Exciting stories on latest launches of new cars and bikes in India
  • Short Shift: First Drives of new cars and bikes
  • Road Test: Road Test of new cars and bikes
  • Head to Head: Comparison tests of cars and bikes
  • Survivor: Long Term updates of Cars and Bikes
  • Moto Focus: Exclusive Two Wheeler Section
  • Long time No see: Classic and Vintage Cars
  • Fresh and Juicy: International new launches of cars and bikes
  • Track Record: International and Indian Motor sports and Formula One
  • Absent without Leave: Exciting Travelogues on Four wheeler and Two wheelers
  • Which Car/Bike: All Four and Two wheelers Prices at a glance