Advertising in CFO India Magazine
About Advertising in CFO India Magazine
This magazine has not been in print since March 2018.
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Readership Profile - Designation
| Profile | Split |
| Director-Finance, CFO, President or VP Finance | 45% |
| Manager-Finance or Accounts | 25% |
| MD or CEO | 17% |
| Finance Controller or Head Finance | 13% |
Readership Profile - Sector
| Profile | Sector |
| Information Technology | 23% |
| BFSI | 11% |
| Manufacturing | 10% |
| Ites - BPO, KPO, LPO or MT | 7% |
| Pharmaceuticals or Labs | 5% |
| Construction or Infrastructure | 4% |
| Consulting | 4% |
| Automobiles or Auto Ancillaries | 4% |
| Advertising, Media or Entertainment | 4% |
| Food, FMCG or Agriculture | 3% |
| Engineering | 3% |
| Others | 22% |
Editorial Topics
| Editorial Sections | Description |
| O-Zone | Non Finance news from around the world that’s very relevant to the CFO community. |
| I Think | A senior CFO or Director Finance writes on current key challenges and issues. |
| CFO Profile | A candid profile of a prominent CFO focusing on both professional and personal life. |
| Cover Story | In depth coverage of a top of mind issue, relevant to the Finance fraternity. |
| Leader's World | Pertinent articles on leadership issues and strategies for CFOs. |
| In Practice | A section with articles related to cutting edge Finance issues and best practice on various topics. These could include finance leadership, risk management, cash management, corporate governance and compliance, technology and software compliance, information security, CSR,ERP, foreign exchange management and green initiatives. |
| Case Study | A CFO takes us through a key challenge their organisation faced, telling us how the team met the challenge and the lessons they learnt in the process. Truly inspiring stories! |
| Insight | Syndicated International content from mckinsey and co. |
| Lounge | Back of the book section has six pages dedicated to new gadgets, cars, books, art and travel. |
| Not Just The Last Word | A column by CFO India’s Editor, Anuradha Das Mathur |
Why Advertise In CFO India Magazine?
CFO India Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. CFO India Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. CFO India advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of CFO India Magazine Advertising
Message Impact
Full-page CFO India Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of CFO India Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of CFO India Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of CFO India Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep CFO India for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since CFO India Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which CFO India Magazine Deliver Engagement
- The strong positive brand values of the CFO India Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in CFO India Magazine.
- Readers take action as a result of seeing advertising in CFO India Magazine.
- Targeting with precision and without wastage is a key strength of CFO India Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in CFO India Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- CFO India Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
