Being a digital wallet and e-commerce payment system in India, Paytm has a large user base who are highly engaged while using it for services like mobile recharges, payments, etc. Paytm Ads offers brands the opportunity to reach users at multiple touchpoints and effectively increase visibility through interactive advertising. Paytm is a great asset for brands to create a high impact among audiences in top cities.

Male

Female

Gender Distribution

Users in %

18-24

25-34

35-44

Age Distribution

Users

Mumbai

Delhi

Kolkata

Bangalore

Chennai

Hyderabad

Ahmedabad

City Wise Distribution

Maharashtra

West Bengal

Karnataka

Gujarat

Tamil Nadu

Telangana

Kerala

State Wise Distribution

Advertisers

High

Income Level Distribution

English

Hindi

Others

Language Distribution

Case Studies

North

West

South

East

Region Wise Distribution

Mobile App

Transactions

Per Day

Time Spent

CREATIVE SPEC

Banners Ads are rectangular image ads displayed along with the content on the platform. On Paytm App, there are 4 placements running under the Banner Ad including ATF, BTF, Post Transaction Screen, and Portrait Tiles. The ATF(Above the fold) banner will be displayed before scrolling the platform and the BTF(Below the fold) banner will be displayed on the down screen after scrolling the screen while the Post Transaction Banner will be displayed once the transaction is completed and the Portrait Tiles Banner will be visible on the home screen along with a push notification as an add on. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Banner

Impression

Paytm - Thin Banner Advertising

Paytm - Standard Banner Advertising

Paytm - Interstitial Banner Advertising

Buy Type

Banner Type

1 Level Targeting

2 Level Targeting

3 Level Targeting

Roadblock Ads are high-impact ads that will block all ad placements on the platform for a total of 24 hours. The mentioned information may not apply to this specific media option, for more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

RoadBlock

Paytm - RoadBlock Advertising

Impressions

Creative Spec

As part of the Install Campaign, a mini brand logo will be displayed on the homepage. These logos will have a CTA option which will redirect users to the brand landing page from where users can download the app. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Icon

Paytm Smart Icons Advertising

Paytm Others Advertising

Property Type

Video Ads will be displayed as both pre-roll and mid-roll videos on the OTT platform including Sony, Voot, Zee5, and MX Player which will be targeting Paytm App users. Video Ads will be displayed on the platform for a maximum of 10 to 20 seconds and the rate will be varied based on the duration chosen by the client. For more details to place your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Video

Paytm Video Advertising

Ad Length

The scratch card is a coupon code that will be placed on the transactional page of the platform and needs to be scratched off to win rewards offered by brands.

Scratch Card

Coupon Code

Paytm scratch card Advertising

Paytm App

<h1>Paytm Advertising</h1>

Founded by Vijay Shekhar in 2009, Paytm is an e-commerce platform that allows online recharge and bill payment services. With approx 68M monthly active users, Paytm Advertising will provide companies build visibility among a large audience. Using strategic innovative marketing options, Paytm Advertising helps with a wide reach to audiences of various socioeconomic status and demographics. Paytm Ads offers interactive marketing solutions and tactics that will help target audiences consisting of big spenders to economic spenders. Place Your Paytm Ads Now!

<h2>Paytm Ads Rates</h2>Paytm Ads Rates may vary depending on the various ad options chosen by the brands. Our pricing models for Paytm Ads Rates are per ad option chosen and the number of days for the ads.Paytm Ads Rates will depend on the ad option the client chooses. Each advertising ad option will include various options for Paytm Ads Rates based on the media option that has been chosen. Our “Top Choice” section on “Advertise On Paytm App” will include all the <a href="https://www.themediaant.com/digital">digital advertising</a> ad options the companies can choose from according to their requirements. Various ad options like roadblock ads, banner ads, and more to Advertise On Paytm are available at discounted rates, from which brands and companies can select according to their requirements.You can check out discounted Paytm Ads Rates on the official website of <a href="https://www.themediaant.com/">The Media Ant</a>. Companies can pick the ad option most relevant to their needs.<h2>Paytm Ads Agency</h2>To Advertise On Paytm, The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, <a href="https://themediaant.com/">The Media Ant</a> ensures you a one-stop solution for all your advertising needs and online advertising cost in India. We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a>. Our in-house team ensures to provide you with the best advertising plans in India for Paytm Ads and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on the digital platform in India are available online on our website. The Media Ant also measures campaign engagement and provides you with the best rates possible in digital advertising. <a href="https://www.themediaant.com/digital">Get the best rates to place your ad on any digital platform on The Media Ant</a>.Check the recent best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. Go check out our <a href="https://www.themediaant.com/roas-calculator">ROAS Calculator</a> to find your return on ad spend. You can contact us through , Phone, or Email. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h3>Why Should I Do Paytm Advertisement?</h3>Being one of India’s largest mobile payments businesses, Paytm Advertisement can help advertisers gain traction in their traffic and increase brand recognition. Paytm App has monthly active users of over 65.3M, and Paytm Advertising targets the users based on their interests, location, and demographic.With a presence pan India, Paytm Advertising will target audiences from different earning spectrums. Advertisers who are looking to target high spenders to economic spending groups can use Paytm Advertisement.Paytm Advertisement target users based on their data research and look for around-the-clock reach and engagement with users. Having users from all walks of life with varied lifestyles, Paytm Advertising targets users based on their interests using strategic data points to engage with the users. Paytm Advertisement uses an omnichannel 360-degree approach for the user journey and enhances user lifetime value. Companies advertise On Paytm in hopes to increase awareness on their business using strategic advertising plans.<h3>Who Are Target Audiences for Paytm Ads?</h3>Paytm Advertising targets users of various lifestyles, be it high spenders or economic spenders. With over 65.3 million monthly active users, Paytm has around 10% of its audience working the app in their regional languages. <ul><li>Around 86% of Paytm App users are males, and 14% are females.</li><li>Around 63% of Paytm Website users are males and 37% are females. </li><li>Paytm App has around 48% of its total users from the age demographic of 25-34 years.</li><li>Paytm Website has around 41% of its total users from the age demographic of 18-24 years.</li></ul><h3>Who does Paytm Advertising?</h3>Paytm Advertising is done by companies who are looking to showcase their products or services to a large-scale audience. Paytm Advertisement in Paytm App and Website to target mass audience and demonstrate their products or services in an innovative way using strategic advertising tactics. <ul><li>D2C: Companies target directly to the consumers through Paytm Ads as means to promote their brand recognition.</li><li>BFSI: Companies in the BFSI sector use Paytm Ads to target the right audience who are financially literate. </li><li>FMCG: Previously, brands like ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have reserved Paytm Ads to help promote new products and services. They use Paytm Advertisements to build their brand recognition and improve their company image. </li><li>E-commerce: Being one of India’s top digital payment platforms, Paytm App is the perfect place for e-commerce sites like Amazon, Myntra, and others to target the right customers. Using unique data points, Paytm Advertisement helps the companies can pull in customers by showcasing their deals and offers.</li></ul>Some past advertisers who have previously done Paytm Advertising include OctaFX, DAONED, and many more.<h3>FAQs for Paytm Ads</h3><h4>How To Advertise On Paytm?</h4>Companies looking to advertise on Paytm can contact The Media Ant by visiting the official website. We offer you the best advertising rates in the market to display all your digital advertisements. <h4>What is Paytm?</h4>Paytm is a digital payment and financial service platform that allows you to transfer payments with ease. Paytm is founded by Vijay Shekhar in 2010 under One97 Communications.

Paytm App Advertising Rates

Scratch Card on Paytm App

Used For

Reach

Ad Type

Image

Lead Time (in days)

3

Span

1 day

The scratch card is a coupon code that will be placed on the transactional page of the platform and needs to be scratched off to win rewards offered by brands.

Rack Rate

Login To View

Min Billing

₹ 2,75,000

Min Billing

₹ 2,75,000

Execution Details

Creative Spec: image

.Jpg

300

ADDITIONAL INSTRUCTIONS

Click here

SOP

Campaign Report

1

At the end of the campaign only

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