The most anticipated cricketing event, ICC Men’s T20 World Cup is a fast-paced tournament ensuring that fans have the opportunity to witness the world's best T20 teams competing against each other. Advertising in such a high-profile event will build awareness about the brand and creates a high impact on the viewers who are tuning in to watch the event.

CTV Device reach

Overview

Previous season Viewership

Schedule

Past Advertisers

Cricket World Cup

Non Cricket Months

OTT Watch Time

Previous Season Viewership

Female Audience

Audience Reach

Creative Spec

During the T20 World Cup, 2024 there will be Midroll Mobile (Lead Gen.), Midroll Live CTA with 60% Takeover, Midroll C2E videos featuring impactful calls-to-action, and ensure a seamless viewing experience with Midroll (Vertical Ads). With these strategic video placements throughout the Full Tournament, the brand will enjoy maximum visibility. For further details, please refer to the execution detail section below.

Video

Impression

Video Type

Ad Length

Match Type

1 Level Targeting

2 Level Targeting

During the T20 World Cup Match segments, this includes strategically positioned billboards during the Semi-Finals and Finals excluding the Ind-Pak Match, visibility on days featuring matches with non-India teams, and brand visibility on non-match days. For further details, please refer to the execution detail section below.

CTV- Billboard

Package

During the T20 World Cup Match segments, this includes strategically positioned billboards during the Semi-Finals and Finals excluding the Ind-Pak Match, brand presence on non-India Super 8 match days, during group stage matches featuring non-India teams, and even on the days without matches. For further details, please refer to the execution detail section below.

Billboard- Mobile

Ad Type

This package includes brand visibility throughout the Full Tournament and Non-Indian exclusively on Mobile platforms. For further details, please refer to the execution detail section below.

Billboard Banner

Ad Options

In the Co-Presenting Regional Sponsor Package, brands are provided with video ad spots that will be played for 30 seconds on the mobile app and CTV of the platform. Brands are also provided with L-Band that will be featured on regional feeds for sponsorship only for max 4 matches randomly. These ads will be displayed during the Tamil, Kannada, and Telugu feeds of the platform. As part of the package, brands are also provided with a sponsor slate during the 30-second promotion, which will be used as an on-platform promotion in Tamil, Kannada, and Telugu feeds and on the social media platforms, i.e. Facebook, Instagram, and Youtube, during the tournament. Brands will also be announced as sponsors in a static post on the platform's LinkedIn profile. Promotional videos of 30-second duration will also be posted on Instagram and YouTube. Branding will also be done for the trader email and as a horizontal banner on the Exchange4media portal. Prices will vary depending on the available spots provided. For more details on placing your advertisement on this platform, kindly contact us at ad@themediaant.com.

Regional Co Presenting Sponsorship Package

Language Feed

In the Associate Regional Sponsor Package, brands are provided with video ad spots that will be played for 30 seconds on the mobile app and CTV of the platform. Brands are also provided with L-Band Banner Ads that will be featured on regional feeds for sponsorship only for max 4 matches randomly. These ads will be displayed during the Tamil, Kannada, and Telugu feeds of the platform. As part of the package, brands are also provided with a sponsor slate during the 30-second promotion, which will be used as an on-platform promotion in Tamil, Telugu, or Kannada feeds and on the social media platforms, i.e. Facebook, Instagram, and Youtube, during the tournament. Brands will also be announced as sponsors in a static post on the platform's LinkedIn profile. Promotional videos of 30-second duration will also be posted on Instagram and YouTube. Branding will also be done for the trader email and as a horizontal banner on the Exchange4media portal. Prices will vary depending on the available spots provided. For more details on placing your advertisement on this platform, kindly contact us at ad@themediaant.com.

Regional Associate Sponsor Package

The PPL Segment Association will be visible in both Hindi and English feeds during the match lineups including Pre/Post- Show Segments which involve 1 squeeze ups,  verbal mention by the host, and one VO during the Pitch Report, Playing 11 Discussions, Game Plan Analysis, Player to Watch Out For segment, Match Predictions, Key Battles, and Experts' View. Additionally, this package also includes the Post show segment which includes 1 squeeze ups,  verbal mention by the host, and one VO during the Highlights segment and player of the tournament segment.

PPL Segment Association Package

Package Type

Placement

The Regional Inventory package is an advertising solution designed for regional audiences. It includes midroll video placements that last for 10 seconds on mobile platforms during all 55 matches of the tournament. Additionally, advertisers can take advantage of spot buys to place midroll video ads on mobile and connected TV (CTV) platforms during around 35 matches. This maximizes exposure and engagement opportunities. This package allows advertisers to reach their desired regional audience segments effectively. It enhances brand visibility and drives engagement throughout the tournament duration. The ads can be played in Tamil, Telugu, and Kannada feeds during the live match stream.

Regional Invetory- Impressions+Spotbuys

Match Selection

Targeted

Estimated Impressions

FCT's

The Title Sponsorship for the T20 WC'24 PPL Show on D+H offers extensive exposure across various elements throughout the full tournament in both Hindi and English feed, spanning 26 match days with 26-30 episodes. The sponsorship includes midroll mobile and CTV spots both pre/link and mid/post-show,  alongside integration in ILU, full-frame graphics, brand wipes, tickers, verbal mentions, brand logo bugs, and in-show squeeze-ups during the pre, post, and mid-show, ensuring comprehensive brand visibility. Promotional tags and logo presence on end plates of ICC Men's WC T20 2024 'Cricket Live' promos further enhance brand exposure. With an estimated impression range, the sponsorship presents a significant opportunity for brand recognition and engagement with the cricket-watching audience.

Title Sponser

Creative  Spec

The Powered By Sponsorship for the T20 WC'24 PPL Show on D+H provides significant exposure opportunities throughout the tournament in both Hindi and English feed, spanning 26 match days with 26-36 matches. The sponsorship includes midroll mobile and CTV spots both pre/link and mid/post-show, alongside integration in ILU, full-frame graphics, verbal mentions, and in-show squeeze-ups, ensuring prominent brand visibility during the pre, post, and live matches. Additionally, the sponsorship encompasses promotional tags and logo presence on end plates of ICC Men's WC T20 2024 'Cricket Live' promos.  With an estimated impression range, the sponsorship presents a significant opportunity for brand recognition and engagement with the cricket-watching audience.

Powered By Package

In the Highlights Partner Package of T20 World Cup, 2024,  brands are provided with Mobile Midroll Presence with 1 video of 30 secs duration, CTV Midroll Presence with 1 video of 30 secs duration, brand name featured prominently in the tournament tray, brand with a brief of 5sec voiceover, brand logo featured for 5sec on the opening slate, brand logo displayed for 5sec on the closing slate, and 2 L-Band appearances each lasting 5sec. This entire thing will be displayed for all 55 Matches of the tournament. For more details, please refer to the execution detail section below.

Highlight Partner Package

The package includes displaying branding during the T20 World Cup, and the full tournament segment includes L-Bands featured during the Super 4s (Live+VOD), Super 6s (Liv+VOD), Fall of Wicket (Liv+VOD), Milestones (Live+VOD), and AR Bug (Action Replay). The Single Innings includes L-Band featuring the Super 4s and AR Bug (Action Replay). The Closer to Live includes L-Bands featuring in the MOM Moment, Match Toss moment, and Winning Captain speech moment for 1 match and in Op Batsmen Walking in and Fielding Team Walking in for 2 matches. For more details, please refer to the execution detail section below.

Feature Packages

Tournament Type

The VOD package of the T20 World Cup consists of various components such as Game-changing Moments, Hotstar of the Match, Preview, Top Spells, Top Stats, and
Top Knocks in which there will be a 5sec logo display in 55 matches in the Opening and the Closing Slate, a 5-second voiceover in each video, and 1 L-Band per video throughout the tournament. For further details, please refer to the execution detail section below.

VOD Package

In Co-Powered By brands are provided with videos, Display ads, and Marketing Promotions during the T20 World Cup, 2024 matches. Brands are provided with concise 5-10s pre-roll video ads and impactful 15s midroll videos during live and highlight moments alongside an extended reach with a 15s midroll tailored video for Living Room viewership. In the Display Assets brands are provided with L-Bands during the Super 6s (Live+VOD) throughout the tournament, India + Playoffs Matchday Mobile Breakout BB(Excluding Ind-Pak) for 1 day, Mobile BB (Non-India Group Stage) for 1 day, India + Playoffs Matchday CTV BB(Excluding Ind-Pak) for 1 day, and Non-India Match day CTV BB for 3 days. In  Marketing Promotions brands are provided with  Sponsor Slate's compelling 30-second promo as part of on-platform promotions, Sponsor Voice-over with a 3-5s individual voice-over, static placements on Insta and YouTube, Emailer, Site Capture, and a static sponsor announcement post on Linkedin. For more details, please refer to the execution detail section below.

Co-Powered Package

This package offers branding opportunities in T20 World Cup Matches. L-Band advertisements will be displayed in various match segments. One L-Band instance per match for Over Selection, Death Overs, Extras, Dot Balls, 1 Run, and 2 Runs - Advertiser One. Two Band instances for Misfield, Player on Screen, Captain on Screen, Wicket-keeper on Screen, DRS, Third Umpire, Extras, Dot Balls, 1 Run, and 2 Runs - Advertiser Two. Three L-Band instances per match for Extras, Dot Balls, 1 Run, and 2 Runs - Advertiser Three. Check the execution detail section for more information.

Custom Squeeze Ups

In the Associate Sponsorship Package brands are provided with videos, Display ads, and Marketing Promotions during the T20 World Cup, 2024 matches. Brands are provided with concise 5-10s pre-roll video ads and impactful 10s midroll videos during live and highlight moments alongside an extended reach with a 10s midroll tailored video for Living Room viewership. In the Display Assets brands are provided with L-Bands during the Milestones throughout the tournament, India + Playoffs Matchday Mobile Breakout BB(Excluding Ind-Pak) for 1 day, Non-India Group Stage Matchday Mobile BB for 1 day. In  Marketing Promotions brands are provided with  Sponsor Slate's compelling 30-second promo as part of on-platform promotions, Sponsor Voice-over with a 3-5s individual voice-over, static placements on Insta and YouTube, Emailer, Site Capture, and a static sponsor announcement post on Linkedin. For more details, please refer to the execution detail section below.

Associate Sponsorship Package

The package includes displaying branding during the T20 World Cup, the brand gets a specified ad type for 10-second advertising spots in the No Feed Selection in Midroll Mobile (Live) and Midroll CTV (Live) in all languages. Alongside the PPL a specified ad type for 10-second advertising spots in the No Feed Selection in Midroll Mobile and Midroll CTV in all languages is also available.

Spot Rate Package

Spot

Feed Selection

In Co- Presenting brands are provided with videos, Display ads, and Marketing Promotions during the T20 World Cup, 2024 matches. Brands are provided with concise 5-10s pre-roll video ads, impactful 15s midroll videos during live and highlight moments, and an extended reach with a 15s midroll tailored video for Living Room viewership. In the Display Assets brands are provided with L-Bands during the Super 4s (Live+VOD) throughout the tournament, India + Playoffs Matchday Mobile Breakout BB(Excluding Ind-Pak) for 1 day, Mobile BB (Non-India Group Stage) for 1 day, India + Playoffs Matchday CTV BB(Excluding Ind-Pak) for 1 day, and Non-India Match day CTV BB for 3 days. In  Marketing Promotions brands are provided with  Sponsor Slate's compelling 30-second promo as part of on-platform promotions, Sponsor Voice-over with a 3-5s individual voice-over, static placements on Insta and YouTube, Emailer, Site Capture, and a static sponsor announcement post on  Linkedin. For more details, please refer to the execution detail section below.

Co-Presenting Package

Branding will be featured on the World Cup 2023 Social feed with a special tab dedicated to the brand, including a CTA leading to the brand’s landing page. For more information, you can slide into the execution detail section given below.

Branded Moments Package

This package includes 3 sets, Branded Page Ownership in which  it gets an Exclusive ownership of a branded page on the Hotstar App, featuring a special brand tab with a Call to Action (CTA) and an always-on branding opportunity throughout the entire T20 World Cup tournament. Branded Page with Lead Gen in which brand gets ownership of a branded page on the Hotstar App, featuring a special brand tab with a CTA and Lead Generation capabilities, and an always-on branding opportunity throughout the tournament. The Branded Page with Microsite in which brand gets an exclusive ownership of a branded page on the Hotstar App, featuring a special brand tab with a CTA and a Microsite and an always-on branding opportunity throughout the entire T20 World Cup tournament. Additionally there is an additional package in each category for Week 1 Package (15 Matches), Week 2 Package (17 Matches), Week 3 Package (14 Matches), and Week 4 Package (9 Matches). For further details, please refer to the execution detail section below.

Branded Page Package

In this package there are two categories during the T20 World Cup 2024, it includes D+H Exclusive PPL Segment - Pre-Show and D+H Exclusive PPL Segment - Mid-Innings. The Pre Show will be of 2 Minutes with placement in the  Pre-Show (1st Match of the day), this includes Logo Presence in opening and closing slate, Squeeze Ups x 1, Verbal Mentions by Host/VO x 2 , and Brand Philosophy incorporated in the script. The Mid-Innings will be of 1 Minute with placementin the  Mid-Innings (1 per match), this includes Logo Presence in opening and closing slate, Squeeze Ups x 1, Verbal Mentions by Host/VO x 2, and Brand Philosophy incorporated in the script. For further details, please refer to the execution detail section below.

PPL Segment Package

No of Match day

This package helps the brand  engage audience with a Tailored Cricket Quiz Experience during the T20 World Cup, 2024 where there will be Custom Quiz, Creative customization, and Tech Development. Additionally there will be Quiz Integration on Commentary Feed (Potrait Mode), Breakout BB, Lead Gen via BBs, Branded Card with Carousel, Branded Card with Lead Gen, and Branded Card with Microsite. For further details, please refer to the execution detail section below.

Innovative Ad packages

Ad Format

It includes ad frames that specifically target Mobile users, this helps brands maximize their brand exposure for the entire duration of the T20 World Cup tournament. Ad Frames are available for the full tournament, Ind+Playoffs, and for Non-Indian Matches. For detailed execution information, please refer to the section below.

Banner- Frames Ad

This package will provide a branded Card featuring a dynamic Carousel or engaging Lead Generation format throughout the entire tournament, including India + Playoffs.

Carousel/Lead Gen

During the T20 World Cup, 2024, the Brand gets visibility during live matches, highlights, and pre-rolls. For India + Playoffs, brands are provided with Mid Rolls - Live + PPL, Mid Rolls - Highlights, Pre Rolls (5-10 sec), and Branded Cards, ensuring maximum impact for your brand. This package is valid till 15th March 2024. For further details, please refer to the execution detail section below.

Power Play Offer

During the T20 World Cup, 2024, the Brand gets visibility during live matches, highlights, and pre-rolls. For India + Playoffs, brands are provided with Mid Rolls - Live + PPL, Mid Rolls - Highlights, Pre Rolls (5-10 sec), and Branded Cards, ensuring maximum impact for your brand. This package is valid post-15th March 2024. For further details, please refer to the execution detail section below.

Power Play Offer 2.0

During the T20 World Cup, 2024 the brand will be provided with Mid-Roll video ads of 10 seconds, this package offers an opportunity to showcase brand advertising during the T20 World Cup matches, specifically in the Living Room midroll segment of the CTV. For further details, please refer to the execution detail section below.

Midroll- CTV

During the T20 World Cup, 2024, brand gets presence with Exclusive Integration Packages which includes Power of Cricket Influencers and Co-Branded Promo both offers 30 second of Video presence on WC 2024 Tournament, 5 seconds Logo on Closing Slate throughout the tournament, 5 seconds Verbal Mentions throughout the tournament, Brand Philosophy in the script, Presence on D+ H official HMP handles, and 2 Branded Moment instances per match day on social feed for the for D+H Platform Mobile + CTV platform. For further details, please refer to the execution detail section below.

Product and Content Integration Package

Device

Ad Asset

The Regional Feed Spot Buys include coverage for the full tournament, which encompasses regional mobile app and connected TV (CTV) platforms, offering midroll spots of 10 seconds during live coverage across Tamil, Telugu, and Kannada feeds. With targeted advertising opportunities during both live matches and PPL, ensuring optimal exposure to diverse regional audiences.

Regional Feed Spot Buys on Mobile+CTV

Regional Mobile+CTV spots

The Branded Card is a dynamic banner ad that is placed strategically during engaging moments in the T20 World Cup. Brands have the option to avail of this media as a separate entity or additionally, it comes as a  complimentary with Powerplay, Powerplay 2, and video ad slots. This maximizes brand visibility and engagement.

Branded Card- Display Ad

Ad Option

ICC Men's T20 World Cup On Hotstar

<h1>ICC Men's T20 World Cup On Hotstar Advertising</h1>

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Midroll- CTV on ICC Men's T20 World Cup On Hotstar

Used For

Impact

Ad Type

Video

Lead Time (in days)

3

Span

29 days

Rack Rate

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Min Billing

₹ 5,00,000

Min Billing

₹ 5,00,000

Execution Details

Creative Spec: video

mp4

Targeting Cohorts

ADDITIONAL INSTRUCTIONS

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

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