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Advertising in Hindustan Times, Website

Advertising in Hindustan Times, Website

Advertising in Hindustan Times, Website

56.3M

Monthly Users

Website

Medium

About Advertising in Hindustan Times, Website

Powering some of the most influential news brands in the country, HT Digital Streams with 150 million unique visitors a month and above 1700 million page views is today poised as one of India’s fastest-growing digital media companies. Inspired by almost a century of fine journalism from the house of Hindustan Times, HTDS comprises hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com. Get all Media Option Details & Advertising Rates for the Hindustan Times Website at The Media Ant.

Key Insights

Pages per Visit

1.81

Pricing Model

CPM

Bid Type

Managed

App Store Rating

4.3

Language

English

Categories

News

Top Choice

Popular
Hindustan Times, Website - Banner Advertising - Option 1

Banner

Rack Rate

₹ 0.12 / Per Impression

TMA Offer

Login To View

Rectangular Image ad (Banner) which will appear on all the pages.
Popular
Hindustan Times, Website - RoadBlock Advertising

RoadBlock

Rack Rate

₹ 5,50,000 / Per Campaign

TMA Offer

Login To View

Roadblock Banner is booking all possible advertising spaces on the webpage.
Popular
Skippable Ads

YouTube

Rack Rate

₹ 0.136 / Per Impression

TMA Offer

Login To View

Video Ads on Hindustan Times YouTube channel features skippable, bumper, and non-skippable video ads which can be displayed as pre-roll, mid-roll, and post-roll along with a companion banner. The video ads can be shown on Desktop, Mobile, and Connected TV and will include embedded brand links in the description.
Premium
Hindustan Times, Website - Article Advertising

Article

Rack Rate

₹ 3,33,500 / Per Campaign

TMA Offer

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The article can have any number of photos/videos/links you want. We guarantee 100,000 organic reads on the article and feature the same on the homepage of Pinkvilla for 3 days. The article is also posted on our Instagram, Facebook and Twitter with the brand tagged and any hashtags you may want.
Premium

Video

Rack Rate

₹ 0.25 / Per Impression

TMA Offer

Login To View

It is a video ad on all the pages which is automatically played to the user as soon as the page is loaded.
Hindustan Times, Website - Social Media Post Advertising
Social Media Post
Rack Rate
₹ 1,00,000 / Per Campaign
TMA Offer
Login To View

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Media Demographics & Analytics

User Reach & Demographics

Users in % (App only)

Gender Distribution

Male

Female

86.2

13.8

Users in % (Website only)

Gender Distribution

Male

Female

56.54

43.46

Users ( App Only)

Age Distribution

in %


18-24

11

25-34

29

35-44

47

45-54

12

55+

1

Users (Website Only)

Age Distribution

in %


18-24

43.49

25-34

31.41

35-44

11.75

45-54

5.55

55-64

4.91

65+

2.99


Media in 60 words

Powering some of the most influential news brands in the country, HT Digital Streams with 150 million unique visitors a month and above 1700 million page views is today poised as one of India’s fastest-growing digital media companies. Inspired by almost a century of fine journalism from the house of Hindustan Times, HTDS comprises hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com. Get all Media Option Details & Advertising Rates for the Hindustan Times Website at The Media Ant.

Reach

Demographics- Top States Reach

StatesUsers
Maharashtra5206761
Delhi4229917
Karnataka2973383
Uttar Pradesh2257447
Telangana2197739
Tamil Nadu1966366
West Bengal1790464
Gujarat1512383
Bihar1227245
Chandigarh1184142

Demographics Top 10 Cities Reach

CitiesUsers
Bengaluru5507035
Mumbai5294846
Pune4947218
Delhi6871294
Hyderabad4254196
Chennai2926362
Kolkata2968505
Jaipur3715175
Patna3406836
Lucknow3128799

Demographics- Gender Split

GENDERUSER %
MALE64%
FEMALE36%

Demographics- Age Split

AGEUSER %
18-24 Years0.26
25-34 Years0.4
35-44 Years0.13
45-54 Years0.08
55-64 Years0.07
65 and above0.06

Device Traffic

DEVICESPLIT
MOBILE85%
DESKTOP15%

Other Media Facts

Not Available.

Performance Data

Not Available.

Past Advertisers

1. Avita 

2. PropStrata

3. LexisNexis India

4. Dhruva Advisors

5. Perkins

6. Sesame Street

7. Montpellier

8. Etsy

9. HP

Screenshots of Past Advertisers

View Media Live

Artwork Related

  1. Click Here to view The Media Ant’s Guide to Ad Sizes
  2. Click Here to view the detailed specifications for App Install Creatives.

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select  dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved

Proof of Execution

When the campaign is live, you will get a link to the dashboard from where you can track the campaign delivery on a daily basis.
After the completion of the campaign,  a Final Report will be shared with you.
Screenshot can be shared on request but this is done manually and takes time.

Other Information

Why Advertise on Hindustan Times?

As per recent ComScore Hindustantimes.com is India’s 2nd visited English news site. Hindustantimes.com is No. 1 in page views growth over the last year. 874 MN page views in June’20. 139 MN Indians Trust HT Media’s Digital Platforms for credible news. Hindustan Times allows brands to get in touch with their desired target audience. It offers a variety of news including global, business, entertainment, sports, business, weather, technology, and the like. HTDS comprises hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com. Hindustan Times garners a high amount of traffic from Millennials i.e. between the age of 25-34. Since this age group has the high buying power, Dailyhunt becomes the perfect platform to target them.

How does Hindustan Times work?

Types of Media Options-


1. Display Ads- There are three kinds of media ads available on Livemint- Banner ads, Roadblock, and Audience Buying They drive an average CTR of 0.10-0.20%.

2. Branded Content- Livemint offers brands to take up Articles, Comic Strips, Videos, and Infographics. They are premium ad types that have a higher engagement rate and CTR.

Who should advertise in Hindustan Times?

Hindustan Times being one of the best influential news brand platforms attracts audiences from various target audiences. Considering the targeting offered by Hindustan Times, the following brands can advertise on HT - 

1. Brands from various industry backgrounds such as Education, E-com, Real estate, etc. 

2. Brands aiming to increase sales.

3. Brands aiming to increased brand awareness.

4. Brands aiming to engage their audience on social media.

5. Brands aiming to impact lives and society on a large scale.

Recognitions for Hindustan Times

Hindustan Times Website Advertising Recognitions

Hindustan Times Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Hindustan Times Advertising is one of the most popular Digital advertising options hence it is very important for advertisers to know Hindustan Times Advertising Rates 2022. You can find the updated Hindustan Times Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.

Top 5 Digital Advertising Platforms in News Category in India according to Similarweb  Jan-March 2022

Digital PlatformCategoryRanking
Times Of IndiaNews1
NdtvNews2
India TodayNews3
Indian ExpressNews4
The HinduNews5
Media Kit
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