Hindustan Times Advertising Cost

Hindustan Times Advertising Cost

81M

Monthly Unique Users

App and Website

Medium

About Hindustan Times Advertising Cost

Hindustan Times Website is a reliable news source offering a wide range of topics, like national and international news, politics, business, sports, etc. It offers access to exclusive news on the go, which attracts millions of visitors and offers specific locations, interests, and demographics-based targeting. Regarded as a trusted news site, ads on HT website will build awareness and credibility for brands.

Key Insights

Pricing Model

CPM, Fixed

Bid Type

Self and Managed

Language

English

Categories

News

Top Choice

Popular
Hindustan Times, Website - Banner Advertising - Option 1
Hindustan Times, Website - Banner Advertising - Option 2

Banner

Banner is an image-based ad format that includes two types: Standard Banners, which are simple static image ads, and Rich Media Banners, which have interactive elements like animations, or clickable features to drive more engagement this is like innovative ad format. This ad format also supports various targeting options to help you reach the right audience. Pricing is based on CPM (Cost Per 1,000 impressions) and may vary depending on the targeting options you select.
Base Rate

₹ 0.103 Per Impression

Popular

Listicle

Hindustan Times offers a unique advertising solution where articles highlight a client’s product within engaging introductory content, followed by clickable links for direct purchase. Brands can hyperlink to their own website, Amazon, Flipkart, or other platforms, ensuring a seamless shopping experience. Once the target views are achieved, the product links are replaced with ads for other brands, ensuring dynamic and effective ad delivery. Additionally, widget integration is available for special campaigns, featuring the client’s product logo, price, and CTA under grouped article lists where the product isn’t mentioned, boosting awareness and transactions. Brands can also include coupon codes for added value. This innovative approach combines storytelling with actionable engagement, making it ideal for impactful advertising.
Base Rate

₹ 55,000 Per Article

Premium
Hindustan Times, Website - Article Advertising
Hindustan Times, Website - Article Advertising

Article

An Article Ad is a branded story published on a website or app that looks like regular content but is designed to promote your product, service, or campaign in an engaging and informative way. It helps build trust while sharing detailed information. There are two types: PR Articles, where the content is provided by the client or agency and published after editorial approval (with any suggested changes to be incorporated by the client), and Performance-Based Articles, which guarantee a certain number of views. Each article is 700–800 words, includes 3–4 images, and is promoted through social media posts on Hindustan Times’ LinkedIn and X platform. For performance-based articles, our Hindustan time team will write the content based on the brief or inputs shared by the client. All articles will carry a disclaimer.
Base Rate

₹ 63,800 Per Article

Premium
Hindustan Times, Website - RoadBlock Advertising
Hindustan Times, Website - RoadBlock Advertising

RoadBlock

Roadblock is an ad format where your ad takes over the entire website or app for one full day, ensuring maximum visibility and reach. It helps create high impact by displaying your brand prominently across all pages during that day.
Base Rate

₹ 15,29,000 Per Day

Premium

Brand Integration Video

Brand Integration Video is a premium ad format where your brand is promoted through an interview featuring an Hindustan times moderator along with your brand leader. It is available in two types: Virtual Interview, which is conducted online and published on YouTube via Hindustan time channels, and One-to-One Video Interview, which is recorded face-to-face and also published on the same platforms. Both formats include 1 video interview and 2 social media posts on LinkedIn and X (formerly Twitter) to promote the content. The estimated reach is 100K views on YouTube and 50K impressions per social media post.
Base Rate

₹ 5,11,500 Per Video

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Media Demographics & Analytics

User Reach & Demographics

Users in %

Gender Distribution

Male

Female

71

29

Users

Age Distribution

in %


12-15

1

16-19

20

20-29

37

30-39

16

40-49

11

50+

15

Users

City Wise Distribution

In %


Mumbai

12

Delhi

8

Kolkata

8

Bangalore

6

Chennai

3

Hyderabad

3

Ahmedabad

2

User

Other Area Covered

Cities in%


Lucknow

3

Patna

3

Pune

3

Bhubaneswar

2

Jaipur

2

Chandigarh

2

Agra

1

Bhopal

1

Faridabad

1

Ghaziabad

1

Kanpur

1

Ranchi

1

Surat

1

Visakhapatnam

1

Users

Income Level Distribution

in %


Mid

16

High

32

Low

52


Hindustan Times Advertising Cost

Advertising Option

TMA Offer

Place Ads

Banner

₹ 0.094 Per Impression

Book Ads Now

Listicle

₹ 50,000 Per Article

Book Ads Now

Article

₹ 58,000 Per Article

Book Ads Now

RoadBlock

₹ 13,90,000 Per Day

Book Ads Now

Brand Integration Video

₹ 4,65,000 Per Video

Book Ads Now

Hindustan Times website is a leading comprehensive news portal that covers international, national, and local news on a real-time basis. Hindustan Times news website was launched on 1997 and is owned by HTMedia Group. 

Hindustan Times Advertising will provide the advertisers with increased traffic and brand awareness to a large-scale audience. Hindustan Times Advertising will include various ad options such as banner ads, roadblock ads, video ads, sponsored articles, and more. 

Hindustan Times Advertisement

Hindustan Times Advertisement provides companies with an opportunity to advertise their products and services in a budgeted approach. 

Hindustan Times covers various topics that include politics, entertainment, local news, sports, business, lifestyle, and more. The variety of topics covered will help advertisers target a large audience through Hindustan Times Advertisement.

Hindustan Times Advertisement will help companies in brand recognition and improve traffic to their company landing page.

Hindustan Times Ads

Hindustan Times Ads help companies advertise their products and services in a budgeted approach. Hindustan Times Ads are a great way for businesses to reach out and boost visibility.

In today's competitive world, businesses are looking for the best way to advertise their products and services, making Hindustan Times Ads a good platform for them.

Hindustan Times Advertising Cost

Hindustan Times Advertising Cost will vary depending on the various ad options chosen by the brands. Our pricing models for Hindustan Times Ad Rates differ depending according to the chosen media option and the duration of the ads.

Hindustan Times Advertising Cost will be different as per the customizations made to the ad option the client chooses. Each advertising ad option will include various Hindustan Times Advertising Cost 

Hindustan Times Advertisement Rates

Want to Do Hindustan Times Advertisement Rates? Hindustan Times Advertisement Rates will depend on the chosen media options like sponsored articles, video ads, banner ads, roadblock ads, social media posts, and more. 

Our “Top Choice” section on “Hindustan Times Advertising” will include all the digital advertising ad options the companies can choose from according to their requirements.

Hindustan Times Advertising Rates

Hindustan Times Advertising Rates differ based on the chosen ad option and can vary according to the customizations made to the advertising option.

You can check out discounted Hindustan Times Advertising Rates on the official website of The Media Ant. Companies can pick the ad option most relevant to their needs and requirements. Our pricing models for Hindustan Times Advertising Rates differ depending according to the ad option chosen and the duration of the ads.

Get the best rates to place your ad on any digital platform on The Media Ant

Hindustan Times Advertising Agency

Looking to Place you Hindustan Times Advertisement? The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs.

With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs

We help you plan, buy, execute and monitor all your digital advertising campaigns across the country.

Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance of your Hindustan Times Advertisements. Our best rates for advertising on the digital platform are available online on our website. 

The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools

You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

Who Advertises On Hindustan Times?

Hindustan Times Advertisement is showcased on both the app and the website of the platform, providing the advertisers with a massive reach. Hindustan Times Advertisements help clients get the required reach for their products or services. 

Some past advertisers who have previously advertise in Hindustan Times are Avita, PropStrata, LexisNexis India, Dhruva Advisors, Perkins, Sesame Street, Montpellier, Etsy, HP, and more. 

  • E-Commerce: Hindustan Times Advertisement in digital space is the perfect place for e-commerce sites like Amazon, Myntra, and others to target their customers. Using unique ad formats, the companies can pull in customers by showcasing their deals and offers.
  • Electronics: Electronics companies use Hindustan Times to target consumers based on their preferences and interests. The news platform tries to target the right audience from the right demographic.
  • Automobile Sector: Companies like Mercedes, Tata Motors, Maruti Suzuki, and others use innovative advertising formats and planning ad strategies to increase brand and product awareness.
  • Telecommunications Sector: In telecommunications, companies like Airtel, Vodafone, and others use state-of-the-art innovative designs to showcase their products and services across their platforms. 

Why Should I Advertise on Hindustan Times Website?

Hindustan Times Advertisements cater to a premium audience who has access to good internet connection and more. 

  • Hindustan Time App Advertising caters to around 91.3% audience who are male and 8.7% who are female. 
  • Hindustan Times Advertisements on Website caters to around 56.6% around who are male and 43.4% who are female. 
  • Audience who are aged 35-44 years old dominate the user viewership on Hindustan Times App advertising with 38%, with audience aged 25-34 years having a total viewership of 35 percent.
  • Hindustan Times Advertisements on Website are viewed mostly by audience aged 18-24 years with a total of 42.25% viewership. 

Strong evidence suggests that Hindustan Times Advertisements are a good option for companies looking to target a specific mass audience.

Hindustan Time Digital Advertising Related Artwork

  1. Click Here to view The Media Ant’s Guide to Ad Sizes
  2. Click Here to view the detailed specifications for App Install Creatives.

Hindustan Times Advertisement Steps of Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, you can use the filters to customize your requirement and click the "Save to the Dashboard" button.
  3. In the Dashboard, select dates and click the "Submit for Approval" button.
  4. Once approved, upload the artwork and make the payment

*Offline help is available once the campaign is approved

Hindustan Times Advertisement Proof of Execution

When the campaign is live, you will get a link to the dashboard from which you can track the campaign delivery daily. After completion of the Hindustan Times Advertising campaign, a final report of the campaign will be shared with the advertisers. You can request screenshots of your Hindustan Times Advertisement to be shared on request but this is done manually and takes time.

Why Advertise on Hindustan Times?

As per recent ComScore Hindustantimes.com is India’s 2nd visited English news site. Hindustantimes.com is No. 1 in page views growth over the last year. 874 MN page views in June’20. 139 MN Indians Trust HT Media’s Digital Platforms for credible news. Hindustan Times allows brands to get in touch with their desired target audience. It offers a variety of news including global, business, entertainment, sports, business, weather, technology, and the like. 

HTDS comprises hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com. Hindustan Times garners a high amount of traffic from Millennials i.e. between the age of 25-34. Since this age group has high buying power, Dailyhunt becomes the perfect platform to target them.

How does Hindustan Times Work?

Different types of media ad options available for Hindustan Times Advertisements include:

  1. 1. Display Ads- There are three kinds of media ads available on Livemint- Banner ads, Roadblock, and Audience Buying They drive an average CTR of 0.10-0.20%.
  2. 2. Branded Content- Livemint offers brands to take up Articles, Comic Strips, Videos, and Infographics. They are premium ad types that have a higher engagement rate and CTR.

Who Should Advertise in Hindustan Times?

Hindustan Times being one of the best influential news brand platforms attracts audiences from various target audiences. Considering the targeting offered by Hindustan Times, the following brands can advertise on HT - 

  1. Brands from various industry backgrounds such as Education, E-com, Real estate, etc. 
  2. Brands aiming to increase sales.
  3. Brands aiming to increase brand awareness.
  4. Brands aim to engage their audience on social media.
  5. Brands aim to impact lives and society on a large scale.