Cinema

Location
AD Options
Cinema Chain
Screen Category
Mall Name
Screen Type
Recommended

Theatre Name


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The Media Ant

About Mumbai Cinema Advertising

Cinema advertising in Mumbai is one of the popular medium for local targeting. Mumbai Cinemas provide a good mix of multiplex as well as single screen advertising, thereby allowing advertisers to target either the premium segment or the mass. With Mumbai cinemas spread across the city, one can target either a local area or the entire city through Cinema advertising in Mumbai. The Media Ant is a leading Cinema advertising agency in Mumbai. You can get the complete Mumbai cinema list online at The Media Ant. We have the list of screens in Mumbai for all the popular cinema chains like PVR Cinemas, Inox, Gopalan Cinema, Cinepolis, and UFO Digital Screens. Through our long relationship with cinema chains, The Media Ant has emerged as the leading cinema advertising agency in Mumbai, offering best rates for cinema screens advertising in Mumbai.

There are also popular malls in Mumbai where one can advertise through Cinema. You can select the malls in Mumbai for Cinema advertising by using the Mall name filter in Cinema advertising planner. Kindly select the geography as Mumbai to see all the location of Mumbai. By default, you would see the recommended cinema screens for advertising. In case you want to see all the cinema screens in Mumbai to advertise, kindly change the planner selection to All Screens.

Advertising rates for all cinema screens in Mumbai along with their seating capacities can be found online at The Media Ant. We are the number one advertising agency in Mumbai and offer the lowest cinema advertising rate. Our expertise in Cinema advertising comes from serving more than 100 of clients and tie up for best rates with all cinema screens in the country. Off all the Cinema Advertising agencies in Mumbai, we differentiate ourselves by offering the best cinema advertising rates online and deepest discount. It is the only cinema advertising agency in Mumbai that offers lowest advertising rate without assessing your spending capacity.

 

Media Options to advertise in Cinemas of Mumbai

Mumbai Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. On screen ads in Mumbai cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.

There are 4 advertising options in Mumbai Cinemas available to advertise on screen in theatres:

 

Cinema Advertising Option

Description

1

On Screen 10 sec mute Slide

Static slides with 2 to 3 transitions within 10 seconds

2

On Screen 10 sec Audio Slide

Static slides with background score within 10 seconds

3

On Screen 30 sec Video

30 sec Video played on screen

4

On Screen 60 sec Video

60 sec Video played on screen

5

Off Screen Branding

Kiosk and Posters

6

Activation

Launch, Sampling, pamphlet distribution and ticket jackets

 

The Media Ant - A Cinema Advertising Agency in Mumbai

The Media Ant is Mumbai’s leading Cinema advertising agency. Get the best rates to place your ad in any of the cinemas across Mumbai. You can check the best advertising rates for Cinemas in Mumbai at our Cinema Advertising Planner on The Media Ant. You can contact The Media Ant for Mumbai Cinema advertising by sending a mail to Help@TheMediaAnt.com or by calling us at 08067415510

 

Advantages of Advertising in Cinemas in Mumbai

1. Huge cinema screen gives larger than life impact to the message. With the capability of playing video and slides with audio, an advertiser can talk to more senses of a viewer than print or radio.

2. The audience is captive and cannot change channel or flip the page. Chances of a viewer watching an ad on cinema screen is higher than other medium.

3. Mumbai Cinema with its huge reach makes it suitable to reach out to a small geography as well as complete city.

Useful facts about Cinema advertising in Mumbai

This section will provide you with an overview of Mumbai in terms of demography and geography, and will be helpful in planning Cinema advertising in Mumbai.

Mumbai also known as Bombay is the capital city of Maharashtra. It is the most populous city in India and the ninth most populous agglomeration in the world, with an estimated city population of 18.4 million. Along with the neighbouring regions of the Mumbai Metropolitan Region, it is one of the most populous urban regions in the world and the second most populous metropolitan area in India, with a population of 20.7 million. It is also the wealthiest city in India, and has the highest GDP of any city in India. Sixteen major languages of India are also spoken in Mumbai, most common being MarathiHindiGujarati and English. English is extensively spoken and is the principal language of the city's white collar workforce. Bollywood, the Hindi film industry based in Mumbai, produces around 150–200 films every year. The name Bollywood is a blend of Bombay and Hollywood. Studios in Goregaon, including Film City, are the location for most movie sets. The city also hosts the Marathi film industry which has seen increased popularity in recent years, and TV production companies.

 

 

Top areas for targeting through Cinema advertising in Mumbai are

 

 

Western Mumbai

Eastern Mumbai

South Mumbai

Andheri

Bhandup

Agripada

Amboli

Ghatkopar

Altamount Road

Chakala

Amrut Nagar

Bhuleshwar

D.N. Nagar

Asalfa

Breach Candy

Four Bungalows

Garodia Nagar

Carmichael Road

JB Nagar

Jagdusha Nagar

Cavel

Lokhandwala

Pant Nagar

Churchgate

Marol

Kanjurmarg

Cotton Green

Model Town

Kurla

Cuffe Parade

Oshiwara

Nehru Nagar

Cumbala Hill

Poonam Nagar

Mulund

Currey Road

Sahar

Powai

Dhobitalao

Saki Naka

Chandivali

Dongri

Seven Bungalows

Hiranandani Gardens

Kala Ghoda

Versova

Indian Institute of Technology Bombay campus

Kemps Corner

Bandra

Vidyavihar

Lalbaug

Bandra Kurla Complex

Vikhroli

Lower Parel

Bandstand Promenade

Gandhi Nagar

Mahalaxmi

Gandhi Nagar

Kannamwar Nagar

Mahim

Kherwadi

Vikhroli Park Site

Malabar Hill

Land's End

Harbour Mumbai

Marine Drive, Mumbai

Pali Hill

Chembur

Marine Lines

Borivali

Chembur Causeway

Mumbai Central

I.C. Colony

Dayanand Saraswati Marg

Nariman Point

Eksar Colony

P L Lokhande Marg

Prabhadevi

Shimpoli

Thakkar Bappa Colony

Sion

Magathane

Govandi

Walkeshwar

Nancy Colony

Deonar

Worli

Sukurwadi

Mankhurd

Antop Hill

Gorai

Trombay

C.G.S. colony

Kora Kendra

Other Areas

Byculla

Vazira

Anushakti Nagar

Dagdi Chawl

Babhai

Bori Bunder

Ghodapdeo

Chikuwadi

Dava Bazaar

Colaba

Dahisar

Dharavi

Navy Nagar

Mira Road

Gorai

Dadar

Goregaon

Jankalyan Nagar

Hindu colony

Aarey Milk Colony

Kajuwadi

Parsi Colony

Bangur Nagar

Koliwada

Fort

Gokuldham

Koombarwara

Ballard Estate

Pandurangwadi

Navi Mumbai

Girgaon

NESCO colony

Thane

Khotachiwadi

Jogeshwari

 

Kalbadevi

Jogeshwari West

 

Chira Bazaar

Jogeshwari East

 

Fanas Wadi

Juhu

 

Kamathipura

Kandivali

 

Chor Bazaar

Charkop

 

Matunga

Poinsur

 

King's Circle

Thakur Village

 

Parel

Mahavir Nagar

 

Lalbaug

Khar

 

Tardeo

Malad

 

Gowalia Tank

Dindoshi

 

 

Sunder Nagar

 

 

Santacruz

 

 

SEEPZ

 

 

Vile Parle

 

 

Irla

 

 

Juhu

 

 

 

 

Frequently Asked questions (FAQ) about advertising in Cinema

I. What do I get for these rates of Cinema Advertising?

1. Your ad is played minimum 3 times per day and maximum 5 times per day

2. Ad is played once during the show. You can choose interval or before the start of the movie

3. Mentioned rates are for playing your ad for 1 week Friday to Thursday

 

II. Are Theatre Advertising rates same for all the weeks in an year?

No. Multiplexes charge a premium for playing ads during blockbuster movies. The premium on rates can be 2X to 3X depending on the movie. Please check for the list of blockbuster movies with your cinema advertising agency.

 

III. Are there any costs involved in Cinema advertising outside of the Advertising rate card?

1. Cinema advertising requires your ad to be in a format that is compatible with cinema screen playing. Most of the Multiplex cinema screens require the ad to be in J2K format. However, this conversion is not freely available and specialist cinema format conversion agencies do that for a fee. Advertiser can provide their ad in .MOV or .JPEG format and then your cinema advertising agency can get it converted to J2K format. Another format used by certain cinemas is UFO. However, for this you do not need to pay anything as this conversion is for free. The conversion fee of video J2K is Rs 2,500 and for slides is Rs 1,750. The conversion to J2K takes a day.

2. Another cost involved with playing video ads is Censor certification. All video ads running in theatres require censor certification. There are Censor agencies that can help you apply for Censor certificates on your behalf. The Media Ant can help you get censor certificate and charges you a fee of Rs 8,500. Please plan for 2 weeks in obtaining a censor certificate.

3. Service tax and any other cess are applicable to cinema advertising.

4. In case of off screen adverting any collateral cost is involved.

IV. What are the timelines for Cinema Advertising?

Cinema advertising campaigns can only start on a Friday. It is synced with changeover of movies at the theatres. Ad needs to be provided and payment needs to be completed by Wednesday 5pm.

 

V. What is the proof that my ad in cinemas is being played as per the plan?

For Multiplex cinema advertising campaigns, Inspection pass will be provided on Monday morning. You can use Cinema inspection pass to visit the theatres and watch your ad being played. On request your cinema advertising agency can arrange for an In - person inspection.

Singles screens cinema campaigns do not come with inspection passes. Single screens share the contact number or log report at the end of the campaign.

Please note that cinema advertising in India, still involves a lot of manual intervention. This might cause your cinema campaign not being executed as per the plan. If you find any discrepancy, please inform your cinema advertising agency and they will get it corrected. Compensation in form of additional days/weeks is provided for any failure in executing the cinema plan as per the schedule.

 

VI. In what formats do theatres or Cinema advertising agencies accept Cinema ads?

Kindly refer to the table below in which advertisers can share the ad. Once this is shared the cinema format conversion agency will convert it to J2K, UFO or required cinema ad format.

 

Ad Type

Specification

Format

1

Slide

2048 pixel (W) x 858 pixel (H)
Image: Minimum 300 DPI

JPEG

2

Video

Minimum 1080 DPI

.MOV or MP4

3

Audio

High clarity

.WAV

Cinema Advertising Rates in Mumbai for 2022                           

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated Cinema advertising rates before booking your campaign. To find the updated Cinema Advertising Rates in Mumbai for 2022, please click on the media card on the page, visit the particular Cinema advertising option and look for the latest Cinema Advertising Rates in Mumbai for 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 10 Upcoming Movies for Cinema Advertising in Mumbai in the month January-March 2022
MovieLanguageCastYoutube Link
BACHCHAN PANDEYHindiAkshay Kumar, Kriti Sanon

https://youtu.be/D8kjSWMDQF0
BADHAAI DOHindiRajkummar Rao, Bhumi Pednekarhttps://www.youtube.com/watch?v=qqcBP_zCtNc
JHUNDHindiAmitabh Bachchanhttps://youtu.be/45lj-bGVOHE
JAYESHBHAI JORDAARHindiRanveer Singh, Shalini Pandey, Boman Irani, Ratna Pathak Shahhttps://youtu.be/r7_gMhfw6zE
BHOOL BHULAIYAA 2HindiKartik Aaryan, Kiara Advani,Tabuhttps://youtu.be/ycDl9eMhy7g
ANEKHindiAyushmann Khurranahttps://youtu.be/fo1nkasN1Ao
SHAMSHERAHindiRanbir Kapoor,Sanjay Dutt, Vaani Kapoorhttps://youtu.be/PyDPycvug6A
BLURRHindiTaapsee Pannuhttps://youtu.be/wTaBYj9PYJs
BALIMarathiSwwapnil Joshi, Pooja Sawant, Samarth Jadhavhttps://youtu.be/1aou7G5UchU
LUCK DOWN BE POSITIVEMarathiAnkush Chaudhari, Prajakta Mali, Shobha Khote, Sneha Raikar, Anand Ingalehttps://youtu.be/7RXcPfFcKJc


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