TMA Quick Insights for Q4 2025

Data shows PVR INOX Orion Mall(Navi Mumbai), Panvel, and PVR INOX Vega City Mall, Screen -4, BTM Layout, are top destinations for ad spend in cinema verticals, attracting premium audiences and advertisers. Further, notable market preference has been spotted for on-screen video and slide ads due to their outstanding reach, recall, and ROI. These platforms serve as ideal drivers for national campaigns, premium launches, and corporate branding—echoing the brands' ethos effectively.

Top Medias with Highest Ad Spend

PVR INOX Orion Mall(Navi Mumbai), Panvel

As the market leader in Panvel's cinema landscape, PVR INOX Orion Mall (Navi Mumbai) has a reach that advertisers covet. With a total spend of 2.01L, it's at the zenith of audience engagement and is favored for national campaigns, premium launches, and corporate branding. The distinct visibility and recall it provides guarantees an impactful ROI. Advertisers concur, there's no better platform for echoing their brand ethos with such a resounding resonance. Harness the power of cinema with PVR INOX Orion Mall (Navi Mumbai), Panvel.

PVR INOX Forum Mall(Bengaluru), Screen - 6, Konanakunte

Proclaiming market supremacy, PVR INOX Forum Mall(Bengaluru), Screen - 6, Konanakunte generated an impressive total spend of ₹77.64K, marking it as the preferred choice for national campaigns, premium launches, and corporate branding. This cinema powerhouse flaunts a rich audience profile, expansive reach, and excellent visibility - factors that drive superior recall and deliver high ROI. Its standing as an advertising stalwart befits its colossal stature in the cinema vertical. Choose us and witness amplification in brand impact.

PVR INOX Forum Mall(Bengaluru), Screen - 7, Koramangala

PVR INOX Forum Mall(Bengaluru), Screen - 7, Koramangala stands as a leader in the cinema vertical with the highest total spend of ₹75.52K, showcasing its impressive market dominance. Advertisers nationwide prefer this choice location for their premium launches and corporate branding due to its vast audience profile and remarkable reach. Not only does it guarantee exceptional visibility, it also ensures impactful recall and promising ROI, certifying its value as a top-rated advertising platform.

PVR INOX Vega City Mall, Screen - 4, BTM Layout

PVR INOX Vega City Mall, Screen - 4, BTM Layout stands as a market leader in the cinema industry, exhibiting impressive reach with the highest total spend of ₹73.4K. Its dominant audience profile makes it the preferred choice for advertisers designing national campaigns, premium launches, and corporate branding. Emphasizing its strong visibility, exceptional recall, and unmatched ROI, it offers a persuasive and impactful platform for effective brand promotion in the cinema vertical.

PVR INOX VR Mall(Bengaluru), Screen - 7, Mahadevapura

PVR INOX VR Mall, Screen - 7, Mahadevapura, proudly stands as a market leader in the cinema vertical, boasting the highest total spend of ₹72.34K. Our demographics contour a premium audience with impressive reach, making us a top choice for advertisers aiming at national campaigns, product launches, and corporate branding. Banking on unparalleled visibility and recall, we assure a considerable return on investment (ROI), encapsulating why we continue to be the definitive platform for influential promotion.

Top Media Options Used in Cinema Campaigns

Video Ad - On Screen

Emphasize your brand with Video Ad - On Screen, a market leader in the cinema vertical with an impressive record of 256 campaigns. Our premium platforms ensure superior visibility, unrivaled recall, and transformative ROI, targeting a diverse, broad-based audience profile. Scoring high on reach and efficacy, it's no wonder national campaigns, premium launches, and corporate branding choose us. Experience the powerhouse of cinema advertising today!

Slide Ad - On Screen

At the forefront of cinema advertising, Slide Ad - On Screen has established market leadership with an impressive portfolio of 44 campaigns. Our audience profile and unparalleled reach makes us the go-to choice for elite advertisers seeking high-recall national campaigns, premium launches, or astute corporate branding. We offer unquestionable visibility, ensuring notable recall, and delivering excellent ROI, all brilliantly harmonized to the cinema vertical. Count on us for a persuasive, impactful, and professional marketing experience.

Digital Screen

Digital Screen commands a robust position at the helm of the media industry, steering a record high of 7 successful campaigns in the cinematic realm. Our expansive reach caters to a varied audience spectrum contributing towards national campaigns, premium launches, and corporate branding. Advertisers align with Digital Screen for unparalleled visibility, recall, and fortified ROI. Attesting to our leadership are results that seamlessly adapt to the cinema vertical, making it the optimal choice for discerning marketers.

Censor Certificate - On Screen

Censor Certificate - On Screen is the market leader in cinema advertising, executing the top 5 campaigns with unparalleled visibility and recall. With an audience profile that spans diverse demographics, our reach extends nationally, making us a preferred choice for premium launches and corporate branding. Our proven track record of delivering high ROI cements our position in the industry, offering unrivaled prominence and impact in the cinema vertical. Drive your brand's perception with Censor Certificate - On Screen, where quality meets performance.

Standee

Standee is a market leader in the cinema advertising vertical, executing nation-leading campaigns with a deep audience profile and extensive reach. Well-known for its highest two campaigns in cinemas, it has become the go-to choice for advertisers executing national campaigns, premium launches, and corporate branding. The Standee's unmatched visibility ensures high recall and an impressive ROI. Experience the Standee difference, where cinematic innovation meets impactful advertising, masterfully designed to adapt to cinema’s dynamic landscape. Reveal the true potential of your brand today with Standee.

Top Categories by Ad Spend in Q4 2025

Why Choose Cinema Advertising?

• Captive, engaged audience — viewers are focused, with fewer distractions

• Big-screen impact — visuals + audio = memorability

• Cost-effective reach — one of the lowest cost-per-impression media among non-mass media

• Hyperlocal targeting possible — reach specific cities, neighbourhoods, single screens

• Suitable for all budgets — slide formats make it accessible even for small advertisers

What Is Cinema Advertising?

Cinema advertising (aka theatrical advertising or screen advertising) refers to branded content — static slides, video spots, or ambient branding — displayed in and around cinema halls (pre-shows, intermissions, lobbies). The key difference from TV or digital is the captured attention of an audience seated in a dark hall with minimal distractions.

Why Is It Gaining Momentum in India?

• For years, cinema ads were niche. But with the expansion of multiplex chains and digital projection systems, screen advertising is now scalable and affordable.

• Brands of all sizes — from local restaurants to FMCG giants — are adopting cinema ads for high recall and local reach.

• The growth of multiplex chains (PVR, INOX, Cinepolis, Carnival, Wave, etc.) and digitization (UFO Moviez, etc.) has made cinema ads more accessible.

Formats & Options in Cinema Advertising

1. Static / Slide Ads

• Typically 10 seconds (mute or audio)

• Uses high-resolution JPEGs (2048×858 px minimum at 300 dpi)

• Low production cost, ideal for simple brand messages or promos

2. Video / Film Ads

• Ranges from 10 to 60 seconds, often placed in pre-show reels

• Supports storytelling, demonstrations, emotional connect

• Requires censor certification before screening

3. Hybrid Slide + Audio

• Combines visuals + ambient audio cue (e.g. jingles)

• Slight enhancement over mute slides without full video cost

Off-Screen & Ambient Branding

• Lobby digital screens, posters, standees, kiosks, ticket jackets

• Activation zones: sampling, pamphlet distribution, interactive booths

• Helps reinforce the on-screen message throughout the cinema journey

How Much Does Cinema Advertising Cost in India?

• Static / slide ads in smaller theatres: ₹500 – ₹2,000+ per screen, per week 

• video ads in multiplexes: ₹5,000 – ₹25,000+ per screen, per week 

• In premium multiplex or marquee locations, per-month costs can cross ₹1,50,000 – ₹8,00,000+ for lobby or on-screen branding. 

• Some sources note cinema advertising across India can cost ₹10,000 to several lakhs per week depending on scale.

Additional / Hidden Costs You Must Plan For

• Format conversion fees: e.g. slide conversion ~ ₹1,750, video conversion ~ ₹2,500 (industry standard) 

• Censor certification fees & process

• Production & creative costs

• Service tax / GST / other cesses

• Collateral execution (posters, kiosks) in off-screen branding

Why Does Cinema Advertising Work?

• High audience attention & recall — cinema ads are more memorable than many digital formats

• Captive, distraction-free environment (no skipping or switching) 

• Large screen + immersive audio creates emotional impact 

• Hyperlocal & demographic targeting — you can pick specific cities or theatre clusters 

• Cost per reach is favorable compared to many non-mass media channels 

Who Should Use Cinema Advertising?

• FMCG, electronics, tech launches, fashion, automobiles — categories benefiting from strong visuals

• Local / regional businesses — restaurants, retail stores, services wanting footfall in a geographic area

• Entertainment / media brands promoting movies, streaming, music, events

• Luxury & premium brands — to align with cinema’s aspirational environment

• Brand awareness campaigns especially in cities or neighborhoods

How Cinema Campaigns Are Executed with The Media Ant?

Running your cinema campaign with The Media Ant is simple, fast, and fully managed:

1. Plan & Choose Theatres – Share your goals and budget. Our experts help you select the best cinema screens and formats (slides, videos, or off-screen branding) from 8,000+ options across India.
   

2. Book & Confirm Slots – We handle rate negotiations, slot bookings, and scheduling aligned with movie release cycles (Fridays).
   

3. Submit Creatives – Upload your ad in .MOV or .JPEG format. We take care of conversion (J2K/UFO) and censor certification.
   

4. Campaign Launch – Your ad plays 3–5 times per day before or during movies in selected theatres.
   

5. Proof & Reporting – Receive inspection passes, photo proofs, and post-campaign reports ensuring your ad ran as planned.

💡 The Media Ant provides complete transparency, best rates, and full execution support — from booking to proof of play.

Why The Media Ant’s Execution Process Stands Out

• Transparency & Control — you see theatres, rates, slots, and proof via our dashboard / interface.

• One-stop solution — from media planning, booking, creative conversion, censor processing, to execution assurance.

• Scale & Reach — access to +8,000 cinema screens across India, multiplex and single screen.

• Support & Accountability — discrepancies are proactively handled with compensations or alternative placements.

🎥 Launch Your Cinema Campaign Today!💰 Get Your Free Ad Quote → Contact Us

Learn More About Cinema Advertising in India

Want to understand how cinema advertising really works and explore real campaign examples?
Check out our in-depth guide:
👉 Cinema Advertising in India — Types & Examples

Frequently Asked Questions

1) What is the cost of cinema advertising in India?

It varies widely: static slide ads start around ₹500–₹2,000+ per screen per week in smaller markets, while video ads in multiplexes often run ₹5,000 to ₹25,000+ per screen per week. In premium settings, monthly campaigns can cost ₹1,50,000 to ₹8,00,000+.

2) What formats can I use for cinema ads?

You can use static slides (mute or with audio), video ads (10–60 sec), or ambient branding in lobbies, kiosks, ticket jackets, etc.

3) How many times will my ad play per day?

Ads typically play 3 to 5 times daily depending on your package and the theatre’s show schedule.

4) Can small businesses afford cinema ads?

Absolutely — static slide formats in single screens or regional theatres provide entry points at modest budgets.

5) Do rates change weekly?

Yes — during blockbuster movie releases, rates may surge by 2× to 3× (or more). Always check the premium terms for those weeks.