Advertising in Airport - Kolkata Airport
Popular Media
Wall Branding - Arrival Area, Aero Bridge Walkway - 30 W x 6 H Ft

Arrival Area

Per Unit / Per Month

Card Rate

₹ 20,00,000

Offer Rate

₹ 17,00,000
Pylon - Approach to Terminal, Near Entry Gates - 6 W x 14 H Ft

Departure Area

Per Unit / Per Month

Card Rate

₹ 14,00,000

Offer Rate

₹ 11,90,000
Premium Media
Digital Vertical Standee

Lounge

Per Unit / Per Month

Card Rate

₹ 57,500

Offer Rate

₹ 50,000
Digital Screen - 20 W x 10 H Ft - After Exit Toll Going Towards City

Outside Area

Per Unit / Per Month

Card Rate

₹ 22,00,000

Offer Rate

₹ 18,70,000
Other Media
Grab Handles and Static Panels

Tarmac Coach - Interior

Per Month

Card Rate

₹ 72,222

Offer Rate

₹ 65,000

Newspaper Stickers - Economic Times

Per Unit / Per Day

Card Rate

₹ 7

Offer Rate

₹ 5

Newspaper Stickers - Times Of India

Per Unit / Per Day

Card Rate

₹ 8

Offer Rate

₹ 6

Tarmac Coach - Exterior

Per Unit / Per Month

Card Rate

₹ 1,11,000

Offer Rate

₹ 1,00,000
Trolley

Luggage Trolley

Per Unit / Per Month

Card Rate

₹ 1,100

Offer Rate

₹ 850
**18% GST is applicable on the above rates
**The above prices are exclusive of printing and mounting charges if applicable

Monthly Footfall

1658335

About Advertising In Kolkata Airport

Summary In 60 Words

Kolkata Airport, officially known as Netaji Subhas Chandra Bose International Airport is the fifth busiest airport in India according to passenger traffic. Kolkata Airport has two active terminals located in Dumdum which cater to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Why should You Advertise In Kolkata Airport?

Following are a few reasons why Kolkata Airport advertising would work the best for your brand:

1. Advertise to a captive audience:  An average air traveler spends about 3 hours following a fixed path for checking-in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Kolkata Airport can increase your chances of conversion.
How Does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following 2 important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.
ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Features Of Kolkata Airport

Who Should Advertise?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1Long term brand buildingYes
2Premium AudienceYes
3Frequent FlyersYes
4Key Business Decision MakersYes
5Travel Related BrandsYes
6Luxury Product LaunchYes
7National ReachNo
8City ReachNo
9Hyperlocal ReachNo
10Short Term PerformanceNo
11Low budgetNo
12FrequencyNo
Past Advertisers
Brand NameCategory
National InsuranceFinance
NokiaConsumer Electronics
Anik BuildersReal Estate
Avita LaptopsConsumer Electronics
ITMEducation

Facts And Figures Of Kolkata Airport

Reach

Total Annual Passengers Traffic in the Year 2018 - 2019- 19.9 million. (Source: AAI)

Domestic Flyers: 70%
International Flyers: 30%

Traveler profile:

Male: 60%

Female: 40%

Leisure Traveler:  33%

Business Travelers: 67%

Execution Details Related To Advertising In Kolkata Airport

Execution Process Flow

Step 1:Planning and Availability Check : Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2 : Artwork and Payment:  Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.
Images/Videos Of Past Execution

Click here to view the images of past executions.

Top Kolkata Airport Advertising Options

Following are popular Kolkata airport advertising options:

  • Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
  • Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
  • Wifi Package Advertising: Advertisers can advertise on the free Wifi network through banner ads, video ads, and roadblock.
  • Lounge Advertising: Ad can be displayed on various media options like digital vertical standee, tabletop display, LCD with sponsored content, mobile/laptop charging station, etc. inside airport lounges.
  • Digital Screen Advertising: Ads will be played on the Digital Screens placed across the airport.
  • Tarmac Coach Advertising: Advertisers have the option to advertise on the interior or exterior of the tarmac coaches. In the interior of tarmac coaches, one can advertise on grab handle, panel, and video screen. In the case of the exterior, the tarmac coach can be wrapped with the ad.
  • Newspaper sticker Advertising: In the airport, there are newspaper stands that carry newspapers for free for the passengers to read. Advertisers can place their ads as stickers on the newspaper.
  • Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
Kolkata Airport Advertising Rates

Looking for the best Kolkata Airport advertising rates? Consider The Media Ant for booking your campaign. Kolkata Airport advertising rates would vary across airports and airport advertising options based on a variety of factors like location, inventory size, campaign period, campaign dates, and duration. If you want to know the Kolkata Airport advertising rates, visit the "Media Options & Pricing" on the Kolkata Airport advertising page. To calculate the final Kolkata Airport advertising cost, select the media option, and click on the bag icon on the top right of the screen. Based on your requirements like dimension, campaign duration, media options, etc., you can change the pricing filters and get the final Kolkata Airport Advertising Rates.

Kolkata Airport Advertising Agency

Looking for  Kolkata  Airport Advertising Agency Contact? Consider The Media Ant. The Media Ant is one of the best  Kolkata  airport advertising agencies in India. With presence across all the airports in India, we are the best airport advertising agency in terms of airport advertising rates and campaign execution support. Our best rates for  Kolkata  airport advertising is available online under the tab "Media Options & Pricing". The Media Ant has a number of  Kolkata  airport advertising options ranging from display screens in the departure and arrival areas to tarmac coaches and luggage trolley advertising options. With several years of experience in running airport advertising campaigns for the biggest brands in India, The Media Ant is the best choice for your  Kolkata  airport advertising campaign. We not only get you the best  Kolkata  airport advertising rates but also help you plan and execute the advertising campaign.

Contact us on Help@TheMediaAnt.com or call us at 08067415510 to make The Media Ant your  Kolkata  airport advertising agency.

Media Kit
Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 


Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes

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