Advertising in Kolkata Airport
Tarmac Coach - Interior
Tarmac Coach - Exterior
Digital Screen - Tarmac Coach
Totally 15 Digital Screens are there among them 11 are Indigo Airline Coaches and 4 are Spice Jet Coaches.
When the passengers click for free WiFi the client's ad will be played on their mobile or laptop screen. In Wifi there are two types
Banner Ad : Banner ad will be there on the screen after entering the OTP also. Cost per Impression is Rs 1.3 and minimum billing is Rs 4,00,000.
Video Ad : The Video ad will be non skippable for 15 seconds. Cost per view is Rs 3.5 and minimum billing is Rs 4,00,000.
The above rates are for minimum units of Times Of India and Economic Times
Netaji Subhas Chandra Bose International Airport is an international airport located in Kolkata. The airport was earlier known as Dum Dum Airport. Kolkata airport is the largest in eastern India and one of three international airports operating in West Bengal, the others being in Bagdogra and Durgapur. It is the fifth busiest airport in India in respect of aircraft movement after Delhi, Mumbai, Bangalore and Chennai. The Airport is a major centre for flights to North-East India, Bangladesh, Bhutan, China and Southeast Asia. (Source: Wikipedia)
|Air India||Agartala, Aizawl, Bagdogra, Bangalore, Chennai, Delhi, Dibrugarh, Dimapur, Gaya, Guwahati, Hyderabad, Imphal,Mumbai, Port Blair, Silchar, Agartala, Guwahati, Lilabari, Tezpur and Shillong|
|GoAir||Ahmedabad, Bagdogra, Bhubaneshwar, Chennai , Delhi, Guwahati, Hyderabad, Lucknow, Patna, Port Blair|
|IndiGo||Agartala, Ahmedabad, Bagdogra, Bangalore, Bhubaneshwar, Chennai, Coimbatore, Delhi, Dibrugarh, Dimapur, Goa,Guwahati, Hyderabad, Imphal, Indore, Jaipur, Kochi, Lucknow, Mumbai, Nagpur, Patna, Port Blair, Pune, Raipur, Ranchi, Trivandrum, Udaipur, Varanasi, Visakhapatnam|
|Jet Airways||Aizawl, Bagdogra, Bangalore, Chennai, Delhi, Dibrugarh, Goa, Guwahati, Imphal, Jorhat, Mumbai, Port Blair, Pune,Silchar|
|SpiceJet||Agartala, Aizawl, Bagdogra, Bangalore, Chennai, Delhi, Goa, Gorakhpur, Guwahati, Hyderabad, Mumbai, Port Blair, Pune, Silchar, Visakhapatnam|
|Vistara||Bangalore, Delhi, Guwahati, Port Blair|
|60 and Above||8%|
|Corporate/ Business Travel||60%|
|1||No. of spots per Loop(One loop is 20 Minutes)||3|
|2||No of spots per hour||9|
|3||No of working hours||18|
|4||No. of spots per day per Screen||162|
|5||No of Spots for one Screens for One month (28 Days)||4860|
Click here to download the PPT
Step 1: Select Variables: Media Option, Number of Units, Campaign Duration and Start date
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||Backlit Panel/ Trolley|
|Number of Units||2/ 5/ 7|
|Campaign Duration||1 Month/ 2 Months/ 3 Months|
|Campaign Start Date||27th Feb/ 15th Aug/ 23rd Dec|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment
Once the campaign is live, the execution pictures will be shared within 2 working days
We are India’s first Kolakata airport ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Kolakata airport Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in Kolakata airport.
Q.Is there any possibility for further negotiation on the rates ?
A.Yes, based on the requirement package can be customized for lesser duration or volume which will further reduce the rates. Rates can also be reduced if other brands have booked the space.
Q.Will there be multiple brand ads?
A.Yes, there can be maximum of 3 clients who can book space.
Q.What are the different type of advertisement includes in a wifi package?
A.Package will consist of following different type of ads
i) SSID or Network Name Display : Ad will be displayed in the form of Network name ( for example : If The Media Ant is advertiser then "Free wifi by The Media Ant" will be on display ).
ii) Banner /Video ads: Ad will be displayed on Login page followed by OTP submission page and Timer page(Timer page shows the duration you are allowed to have free access of the wifi). In each page banner ad will appear for 10-20secs or a video ad of 20 secs can also be added in the package by substituting the last banner which will appear after OTP is submitted and before Timer page appears.
iii) Banner display through Roadblock: An unskippable banner ad of 5-10 secs will appear post timer page.
Q.What number of impressions/views an ad can get?
A. All though the number is not fixed but if the space is booked by a single brand then it can expect on an average 4 lack impressions/views per month. If the space is booked by multiple brands the impression count will change.
Q.Are the Banner or Video ads skippable by any user?
A.Yes, it can be skipped any time by the user whereas Road Block can only be skipped after 5 - 10 Seconds.
What is the ad duration for advertising in Airline and Airports?
Unless specifically mentioned, the rates are for a month.
I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?