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Advertising in Airport - Kolkata Airport

Advertising in Airport - Kolkata Airport
Popular Media
Wall Branding - Arrival Area, Aero Bridge Walkway - 30 W x 6 H Ft

Arrival Area

Per Unit / Per Month

Card Rate

₹ 20,00,000

Offer Rate

₹ 17,00,000
Pylon - Approach to Terminal, Near Entry Gates - 6 W x 14 H Ft

Departure Area

Per Unit / Per Month

Card Rate

₹ 14,00,000

Offer Rate

₹ 11,90,000
Premium Media
Digital Vertical Standee

Lounge

Per Unit / Per Month

Card Rate

₹ 57,500

Offer Rate

₹ 50,000
Digital Screen - 20 W x 10 H Ft - After Exit Toll Going Towards City

Outside Area

Per Unit / Per Month

Card Rate

₹ 22,00,000

Offer Rate

₹ 18,70,000
Other Media
Grab Handles and Static Panels

Tarmac Coach - Interior

Per Month

Card Rate

₹ 72,222

Offer Rate

₹ 65,000

Newspaper Stickers - Economic Times

Per Unit / Per Day

Card Rate

₹ 7

Offer Rate

₹ 5

Newspaper Stickers - Times Of India

Per Unit / Per Day

Card Rate

₹ 8

Offer Rate

₹ 6

Tarmac Coach - Exterior

Per Unit / Per Month

Card Rate

₹ 1,11,000

Offer Rate

₹ 1,00,000
Trolley

Luggage Trolley

Per Unit / Per Month

Card Rate

₹ 1,100

Offer Rate

₹ 850
**18% GST is applicable on the above rates
**The above prices are exclusive of printing and mounting charges if applicable

Monthly Footfall

1658335

About Advertising In Kolkata Airport

Summary In 60 Words

Kolkata Airport, officially known as Netaji Subhas Chandra Bose International Airport is the fifth busiest airport in India according to passenger traffic. Kolkata Airport has two active terminals located in Dumdum which cater to both domestic and international passengers. Advertising in areas like Retails & FNB, Baggage claim, Security Check-in, Boarding Gates, etc are most popular as dwell time of passengers in these locations is very high.

Rate for advertising in Kolkata Airport

The rate for advertising in Kolkata Airport is available in the Media Option and Pricing tab of this page. Pricing for different advertising options at Kolkata airport can be found there. Do note that the ad cost at Kolkata airport is updated periodically and one should check for the latest price before planning the campaign.

How to select the right agency for advertising in Kolkata Airport

We are a one-stop airport ad agency for all advertising requirements at Kolkata Airport. There are multiple agencies with rights to one or more media at the Kolkata Airport. The Media Ant is a specialist agency in Airport Advertising and works across multiple vendors to ensure a one-stop solution for all your advertising requirements at the Kolkata airport.
The Media Ant provides a data research-backed plan and ensures that you get the best rates for advertising at the Kolkata airport. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why should You Advertise In Kolkata Airport?

Following are a few reasons why Kolkata Airport advertising would work the best for your brand:

1. Advertise to a captive audience:  An average air traveler spends about 3 hours following a fixed path for checking-in, security check, and boarding. The majority of this time is spent waiting in a queue. The only engagement for passengers during this time is to watch advertisements
2. Advertise to a young, urban audience with high purchasing power: About 95% of air travelers in India belong to NCCS A and 70% of the passengers are millennials with high purchasing power. Hence, targeting air travelers in Kolkata Airport can increase your chances of conversion.
How Does Airport Advertising Works?

While planning to advertise in the Airport, one should consider the following 2 important factors :

i)Strategic Area: Whether one should advertise in departure or arrival area should be based on the dwell time of passengers in each location. Normally passengers spend more time in the departure area than arrival, so advertising in the departure area is most preferred by brands.
ii) Duration: Although most brands prefer to book any media for a minimum duration of 1 month but based on budget 1-week campaign can also be booked. In such cases rate is being calculated on a pro-rata basis.

Features Of Kolkata Airport

Who Should Advertise?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1Long term brand buildingYes
2Premium AudienceYes
3Frequent FlyersYes
4Key Business Decision MakersYes
5Travel Related BrandsYes
6Luxury Product LaunchYes
7National ReachNo
8City ReachNo
9Hyperlocal ReachNo
10Short Term PerformanceNo
11Low budgetNo
12FrequencyNo
Past Advertisers
Brand NameCategory
National InsuranceFinance
NokiaConsumer Electronics
Anik BuildersReal Estate
Avita LaptopsConsumer Electronics
ITMEducation

Facts And Figures Of Kolkata Airport

Reach

Total Annual Passengers Traffic in the Year 2018 - 2019- 19.9 million. (Source: AAI)

Domestic Flyers: 70%
International Flyers: 30%

Traveler profile:

Male: 60%

Female: 40%

Leisure Traveler:  33%

Business Travelers: 67%

Execution Details Related To Advertising In Kolkata Airport

Execution Process Flow

Step 1:Planning and Availability Check: Select the location, media option, number of units, duration and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment:  Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. Once mounting is done then start and end dated images will be shared with a newspaper.

Images/Videos Of Past Execution

Click here to view the images of past executions.

Top Kolkata Airport Advertising Options

Following are popular Kolkata airport advertising options:

  • Departure Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Departure Area.
  • Arrival Area Advertising: Ad will be displayed on the Media options such as Standee, Back Lit Scroller or Signage placed at the Arrival Area.
  • Wifi Package Advertising: Advertisers can advertise on the free Wifi network through banner ads, video ads, and roadblock.
  • Lounge Advertising: Ad can be displayed on various media options like digital vertical standee, tabletop display, LCD with sponsored content, mobile/laptop charging station, etc. inside airport lounges.
  • Digital Screen Advertising: Ads will be played on the Digital Screens placed across the airport.
  • Tarmac Coach Advertising: Advertisers have the option to advertise on the interior or exterior of the tarmac coaches. In the interior of tarmac coaches, one can advertise on grab handle, panel, and video screen. In the case of the exterior, the tarmac coach can be wrapped with the ad.
  • Newspaper sticker Advertising: In the airport, there are newspaper stands that carry newspapers for free for the passengers to read. Advertisers can place their ads as stickers on the newspaper.
  • Luggage Trolley Advertising: Ads would be pasted on the luggage trolley.
Media Kit
Question:

How much does it cost to advertise in Kolkata Airport?

Answer:

Kolkata Airport has advertising options starting for a budget as low as Rs 10,000. To get the ad rates for all options at the Kolkata airport, one should refer to the Media Options and Pricing tab of the Kolkata Airport Advertising page.


Question:

How to contact the media agency for advertising at Kolkata Airport?

Answer:

You can contact us at Help@TheMediaAnt.com. We are an aggregator of all advertising options at the Kolkata airport. As an airport agency, we help you with the planning, buying, and execution of your ad campaigns at the Kolkata airport.


Question:

What is the ad duration for advertising in Airline and Airports?

Answer:

Unless specifically mentioned, the rates are for a month. 


Question:

I am doing a campaign in an airline and on an airport for the first time. What all should I be aware of?

Answer:
  1. Post confirmation and payment,  it can take up to 3 weeks for a campaign to go live​
  2. Airline and Airports have strict guidelines on the kind of ads they can carry. Your ad might get rejected or you might be asked for changes

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