Advertising in Tata Sky TV

Advertising in Tata Sky TV
Other Options
Teleshopping Options

Teleshopping Options

Per 30 minutes slot

Card Rate

₹ 15,900

Offer Rate

₹ 13,800
Popular Options

Video Ad - Tata Sky Channels

Per Second

Card Rate

₹ 200

Offer Rate

₹ 100

Default Landing Channel

Per Five Minute Slot

Card Rate

₹ 37,000

Offer Rate

₹ 30,000
Premium Options
Guide Banner

Guide, Mon-Sun

Per Hour

Card Rate

₹ 2,34,000

Offer Rate

₹ 1,50,000
S&S banner

S&S Banner, Mon-Sun

Per Hour

Card Rate

₹ 2,34,000

Offer Rate

₹ 1,50,000
**18% GST is applicable on the above rates



Minimum Billing


T A T A Sky Reach (000s)


Teleshopping Options


About Advertising in Tata Sky TV

Advertising through Tata Sky TV is an effective advertising method in the Television media type. Advertising in Tata Sky TV will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through Tata Sky TV is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. Tata Sky TV is the leading Television Channel and is strongly recommended for all marketing campaigns.

Rates for Advertising in Tata Sky TV

You will get the rate for advertising in Tata Sky TV in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Tata Sky TV is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Tata Sky TV will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Tata Sky TV varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Tata Sky TV and Super Prime Time in Tata Sky TV is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Tata Sky TV

Media Agency can play a critical role if you are planning to advertise in Tata Sky TV. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Tata Sky TV is right for your brand. The agency uses BARC data to decide the TG and Tata Sky TV viewer profile matches. Once you have decided to go ahead with advertising in Tata Sky TV, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Tata Sky TV. The last role of the TV ad buying agency is to ensure that the ad is played on Tata Sky TV and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Tata Sky TV provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Tata Sky TV

The rate to advertise in Tata Sky TV is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Tata Sky TV a critical part of any Television campaign. Tata Sky TV advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Tata Sky TV has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Tata Sky TV at the lowest rate.

How does Advertising in Tata Sky TV works

Ads in Tata Sky TV are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on Tata Sky TV are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

How Pricing Works
  • Rates depend on the creative length, time band selected and duration of the campaign​​
  • Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning

Execution Details

Execution steps/Execution Process Flow

To advertise in Tata Sky TV you can follow the following steps

1. Get rates for advertising in Tata Sky TV on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. Tata Sky TV offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

4. We will check the ad space availability on Tata Sky TV and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on Tata Sky TV

6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on Tata Sky TV.

Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day3/4/5
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy
Guidelines for Artwork
Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720 x 576 pixels for SD & 1920 x 1080 pixel for HD
Frame Rate25 FPS
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz
Proof of Execution
  • ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
  • Telecast Certificate: at the end of the campaign, TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.
Videos of Past Execution

Click here to view the videos of campaigns executed in the past.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!


View the media kit of Tata Sky here.


For the cost mentioned on the site how many times would my ad be shown?


Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000