Media Ant
Advertising in Sun TV
Popular Options

Video Ad

Per Second

Card Rate

₹ 3,500

Offer Rate

₹ 2,800
Premium Options

Aston Band

Per Day

Card Rate

₹ 11,400

Offer Rate

₹ 9,500
Other Options
Packages

Packages

Per Week

Card Rate

₹ 280,000

Offer Rate

₹ 238,000
**18% GST is applicable on the above rates

Language

Tamil

Genre

Entertainment

Weekly Viewers (000s)
('000)

100,141

Teleshopping Options

No

About Sun TV Advertising

Why advertise on Sun TV?

Sun TV is Sun Network’s Tamil general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Sun TV was launched in 1992 and is one of the leading Tamil-entertainment channels today. Sun TV has got the highest viewership among other Tamil Entertainment channels according to the BARC viewership data. Sun TV also has the highest viewership amongst any channel across India.

Aston Bands can only be played before Sun Seithigal in the morning and evening between 7:29-7:30 and 17:59-18:00. The duration per exposure of an Aston Band is 10 seconds.

Facts and Figures of Sun TV
  • ​​Sun TV has a viewership share of 37% among the top 5 Tamil-Entertainment Channels.

Who should advertise on Sun TV?

Past Advertisers
AdvertisersCategory
CadburyFood and Beverage
BruFood and Beverage
RMKVApparel
Amman TRYB2B
Sathya ElectronicRetail
Rummy CultureEntertainment

Sun TV Advertising is apt for organisations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on Sun TV. This is mainly due to the audience profile of the channel and the reach Sun TV has across the country.

Execution Process

Steps in Execution

Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com

AttributesOptions
Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment


What should be the ideal creative length for my ad?

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

Commercial Specifications for Sun TV SD
ParticularsSpecifications
Video FormatMPEG-2 or .MOV
Resolution720x576 pixels
Frame Rate25 frames per second
Aspect Ratio4:3 or 16:9
How do I know my ad has been placed?

A Telecast Certificate is generated on the Letter Head of Sun TV (Sun Network) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.

Similar Media

In addition to Sun TV, the following options can be explored-

Star Vijay

Zee Tamil

Polimer TV

Other Tamil Entertainment Channels

Frequently Asked Questions

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds. 

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

  • Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates shoot-up during world television premieres, award shows and during the launch of popular shows.
  • Volume- Larger the campaign size, greater the discounts.
  • Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
  • Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on Sun TV. The rates are based on the time band you choose.

Q: What are Aston bands? How will they add value to my brand?

  • Aston Bands-It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen during the Timecheck before Sun Seithigal from 17:59- 18:00 and 7:29-7:30.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 8 AM- 5:30 PM pre-defined by the channel. 

Q: What is the lead time for advertising on Sun TV?

A. The lead time for advertising on Sun TV is 2-days.

Why Advertising In Sun TV Works

Sun TV is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Sun TV Television stands head and shoulders above other media in driving business results.

Sun TV Advertising Has Unbeatable Scale And Reach

Sun TV is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Sun TV Ads Are Vital For Long-Term Success

Sun TV advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Sun TV channel's power. The effects of Sun TV Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Sun TV Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Sun TV Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Sun TV channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Sun TV Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000


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