Advertising in STAR Gold (SD+HD)
Popular Options

Video Ad

Per Second

Card Rate

₹ 1,850

Offer Rate

₹ 1,500
Premium Options

Aston Band

Per Aston Band

Card Rate

₹ 14,500

Offer Rate

₹ 12,100
**18% GST is applicable on the above rates





Minimum Billing


Weekly Viewers (000s)


Teleshopping Options


About STAR Gold (SD+HD) Advertising

Why advertise on STAR Gold?

STAR Gold is a Hindi movie channel that is part of the Star India network of television channels. STAR Gold has a rich movie library consisting of popular Bollywood blockbusters. The world television premieres of popular movies happen on STAR Gold. Get Discounted Price, Reach and list of popular programs for STAR Gold (SD+HD) at The Media Ant.

Get rate to advertise in Star Gold on this page. Star Gold ad rates are available for placing your ads in prime time as well as non prime time. Advertising rates for Star Gold channel depends on two major factors namely Reach also known as Viewership and the time band when the ad plays. You can use the advanced pricing filter to check the rates for various time bands. Popular advertising options on Star Gold channel are video ads, Aston bands, scrollers, and L Bands. Advertising rates for all these media options are available in detail.

The Media Ant is the agency that can provide the best plan, flawless execution and discounted rate for advertising in Star Gold Channel.

What's New on Star!

Star has come up with integrative ways to advertise on their channels. The USP here is we can work around a client, their idea and budget to create something customized that works for them perfectly. 

Click here to know more! 

Facts and Figures of STAR Gold

STAR Gold has a viewership share of 17% among other Hindi movie channels.

Who should advertise on Star Gold?

Past Advertisers
AashirwadFood and Beverages

STAR Gold Advertising is apt for organisations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics an FMCG sectors majorly advertise on STAR Gold. This is mainly due to the audience profile of the channel and the reach STAR Gold has across the country. STAR Gold is majorly watched by young Indians in the urban parts of the country.

Execution Process

Steps in Execution

Step 1: Select the Media Option, Ad length, Time Band, Number of Ads per day, Campaign Duration and Campaign Start Date. 

In case you need any help with planning, please write to

Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

What should be the ideal creative length for my ad?

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand. For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

Commercial Specifications for STAR Gold SD
Video Format.mxf
Resolution720x576 pixels
Frame Rate25 frames per second
Aspect Ratio4:3 or 16:9
How do I know my ad has been placed?

A Telecast Certificate is generated on the Letter Head of STAR Gold stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.

Frequently Asked Questions

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds. 

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

  • Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates shoot-up during world television premieres, award shows and during the launch of popular shows.
  • Volume- Larger the campaign size, greater the discounts.
  • Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
  • Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on STAR Gold. The rates are based on the time band you choose.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 8 AM- 5:30 PM pre-defined by the channel. 

Q: What is the lead time for advertising on STAR Gold?

A. The lead time for advertising on STAR Gold is 2-days.

Why Advertising In STAR Gold (SD+HD) Works

STAR Gold (SD+HD) is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. STAR Gold (SD+HD) Television stands head and shoulders above other media in driving business results.

STAR Gold (SD+HD) Advertising Has Unbeatable Scale And Reach

STAR Gold (SD+HD) is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

STAR Gold (SD+HD) Ads Are Vital For Long-Term Success

STAR Gold (SD+HD) advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of STAR Gold (SD+HD) channel's power. The effects of STAR Gold (SD+HD) Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

STAR Gold (SD+HD) Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

STAR Gold (SD+HD) Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general STAR Gold (SD+HD) channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for STAR Gold (SD+HD) Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!


For the cost mentioned on the site how many times would my ad be shown?


Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000