Advertisers can place their ads in Radio One, Chennai a key player in the Hindi music space. Advertisements through Radio One in Chennai lets advertisers reach out to Hindi music listeners. Placing creative ads in Radio One gives your brand a comprehensive and efficient coverage across Chennai to deliver a high level of cost-effective response. Radio One, launched in 2006 is present in 7 Metro cities. The station's listeners are mostly youth and listeners below the age group of 35 years.

You will get the rate for advertising in Radio One, Chennai in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio One, Chennai is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio One, Chennai come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio One, Chennai varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio One, Chennai is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Media Agency can play a critical role if you are planning to advertise in Radio One, Chennai. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio One, Chennai is right for your brand. The agency uses IRS data to decide the TG and Radio One, Chennai listener profile match. Once you have decided to go ahead with advertising in Radio One, Chennai, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio One, Chennai. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio One, Chennai and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio One, Chennai provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Advertising in Radio One, Chennai would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio One, Chennai, are:

• Radio One, Chennai is one of the most popular radio stations in Chennai. Advertising on Radio One, Chennai would help brands reach out to maximum people in Chennai. 
• Radio One, Chennai can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
• Radio One, Chennai is popular for its RJs who are also some of the most trusted influencers of Chennai city. Advertising on Radio One, Chennai would help brands leverage this to build trust among their audience. 
• Radio One, Chennai is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio One, Chennai during morning and evening, advertisers can target working professionals, students, etc. 

Link to a show aired on Radio One, Chennai

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

• Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
• RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
• Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
• Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show

To know more about special events/concerts on Radio One, Chennai, click here

• Weekly number of listeners on Radio One, Chennai, as per IRS March 2021 is 3,78,000

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

• ​Creative Format: MP3

• ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
• ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month 

Click here to check the past campaigns