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Advertising in Radio Mirchi - Nagpur

Advertising in Radio Mirchi - Nagpur

Advertising in Radio Mirchi - Nagpur

1

City Rank

704K

Weekly Listenership

About Advertising in Radio Mirchi - Nagpur

You will get the rate for advertising in Radio Mirchi, Nagpur in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Mirchi, Nagpur is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Mirchi, Nagpur come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Mirchi, Nagpur varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Mirchi, Nagpur is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Key Insights

Frequency

98.3

Language

Hindi, Marathi

Prime Time

0700-1200, 1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 42 / Per Second / Per Second/Day / Per Day

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 6:45am - 13pm & 4pm - 11:15pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

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RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 10,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 1,500 / Per Mention

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A promotion medium that involves linking the name of the brand to any specific program or song.

Other Ad Options

Roadblock
Rack Rate
₹ 28,800 / Per Hour
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Studio Shift
Rack Rate
₹ 86,400 / Per Show
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Time Check
Rack Rate
₹ 1,500 / Per Mention
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

Top RJs and Shows in Radio Mirchi, Nagpur

RJ Shubham
RJ Shubham

Hi Nagpur

07:00AM - 11:00AM, Mon-Sat

RJ Meera
RJ Meera

Sunday Music Company

10:00AM - 12:00PM, Sun

RJ Nidhi
RJ Nidhi

Sunset Samosa Nidhi Ke Saat

5PM-9PM, Mon-Sat

RJ Dilpreet
RJ Dilpreet

Meethi Mirchi

11AM-5PM, Mon-Sat

RJ Divya
RJ Divya

Hi Nagpur

7AM-9PM, Mon-Sat

RJ Suren
RJ Suren

Mirchi Top 20

07:00PM - 09:00PM, Sat-Sun

Confused?
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Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertiser

1
Dalmia Cement (Bharat) Ltd.
2
Parekh Brothers Jewellers
3
AM Cinema
4
Cashgrail Pvt. Ltd.
5
PM Sport NV
6
Maruti Suzuki India Ltd.

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

59

41

Listenership Profile

Age Distribution

In %


16-19

14

20-29

33

30-39

19

40-49

15

50+

9

Others

10

Listenership Profile

NCCS Category Distribution

In %


A1

8

A2

14

A3

17

B1

18

B2

17

C1

14

Others

12

Listenership Profile

Mother Tongue

In %


Hindi

25

Marathi

69

Others

6


About Radio Advertising in Radio Mirchi, Nagpur

Radio Mirchi, Nagpur is one of the most popular radio stations in Nagpur. Advertising through Radio Mirchi, Nagpur allows the advertiser to reach out to their target audience. With a significant market share in Nagpur, Radio Mirchi, Nagpur is one of the top stations to advertise in. Placing creative ads in Radio Mirchi, Nagpur gives your brand a comprehensive and efficient coverage across Nagpur to deliver a high level of cost-effective response.

Rate for advertising in Radio Mirchi, Nagpur

You will get the rate for advertising in Radio Mirchi, Nagpur in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Mirchi, Nagpur is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Mirchi, Nagpur come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Mirchi, Nagpur varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Mirchi, Nagpur is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Mirchi, Nagpur

Media Agency can play a critical role if you are planning to advertise in Radio Mirchi, Nagpur. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Mirchi, Nagpur is right for your brand. The agency uses IRS data to decide the TG and Radio Mirchi, Nagpur listener profile match. Once you have decided to go ahead with advertising in Radio Mirchi, Nagpur, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Mirchi, Nagpur. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Mirchi, Nagpur and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Mirchi, Nagpur provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Mirchi, Nagpur

Advertising in Radio Mirchi, Nagpur would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Mirchi, Nagpur, are:

  • ​Radio Mirchi, Nagpur is one of the most popular radio stations in Nagpur. Advertising on Radio Mirchi, Nagpur would help brands reach out to maximum people in Nagpur.
  • Radio Mirchi, Nagpur can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience.
  • Radio Mirchi, Nagpur is popular for its RJs who are also some of the most trusted influencers of Nagpur city. Advertising on Radio Mirchi, Nagpur would help brands leverage this to build trust among their audience.
  • Radio Mirchi, Nagpur is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Mirchi, Nagpur during morning and evening, advertisers can target working professionals, students, etc.

How Does Radio Advertising Work?

There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2: Ad-option

Detailing of Factor 1:

Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:

Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.

  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works

Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning

Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Execution Details Related to Advertising in Radio Mirchi, Nagpur

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • Creative Format: MP3​
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live​​
  • Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month
Jingles Of Past Execution

Click here to check the past campaigns

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