Advertising in AIR FM Rainbow - Panaji

Advertising in AIR FM Rainbow - Panaji
Popular Options


Per Second

Card Rate

₹ 20

Offer Rate

₹ 17
Other Options

Content Creation

Per Jingle Recording

Card Rate

₹ 5,000

Offer Rate

₹ 4,000
**18% GST is applicable on the above rates



Radio Frequency




T M A Ranking


About Radio Advertising in AIR FM Rainbow, Goa

AIR FM Rainbow, Goa is one of the most popular radio stations in Panaji. Advertising through AIR FM Rainbow, Goa allows the advertiser to reach out to their target audience. With a significant market share in Panaji, AIR FM Rainbow, Goa is one of the top stations to advertise in. Placing creative ads in AIR FM Rainbow, Goa gives your brand a comprehensive and efficient coverage across Panaji to deliver a high level of cost-effective response.

Rate for advertising in AIR FM Rainbow, Goa

You will get the rate for advertising in AIR FM Rainbow, Goa in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in AIR FM Rainbow, Goa is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on AIR FM Rainbow, Goa come to Rs 300 X 10 = Rs 3,000. Advertising Rate for AIR FM Rainbow, Goa varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in AIR FM Rainbow, Goa is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in AIR FM Rainbow, Goa

Media Agency can play a critical role if you are planning to advertise in AIR FM Rainbow, Goa. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in AIR FM Rainbow, Goa is right for your brand. The agency uses IRS data to decide the TG and AIR FM Rainbow, Goa listener profile match. Once you have decided to go ahead with advertising in AIR FM Rainbow, Goa, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in AIR FM Rainbow, Goa. The last role of the radio ad-buying agency is to ensure that the ad is played on AIR FM Rainbow, Goa and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on AIR FM Rainbow, Goa provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in AIR FM Rainbow, Goa

Advertising in AIR FM Rainbow, Goa would help brands to reach out to their target audience in the most effective way. The advantages of advertising in AIR FM Rainbow, Goa, are:

  • ​AIR FM Rainbow, Goa is one of the most popular radio stations in Panaji. Advertising on AIR FM Rainbow, Goa would help brands reach out to maximum people in Panaji.
  • AIR FM Rainbow, Goa can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience.
  • AIR FM Rainbow, Goa is popular for its RJs who are also some of the most trusted influencers of Panaji city. Advertising on AIR FM Rainbow, Goa would help brands leverage this to build trust among their audience.
  • AIR FM Rainbow, Goa is the choice of entertainment for daily commuters while they travel to their work. By Advertising on AIR FM Rainbow, Goa during morning and evening, advertisers can target working professionals, students, etc.

How Does Radio Advertising Work?

There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2: Ad-option

Detailing of Factor 1:

Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:

Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.

  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works

Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning

Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Execution Details Related to Advertising in AIR FM Rainbow, Goa

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • Creative Format: MP3​
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live​​
  • Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month
Jingles Of Past Execution

Click here to check the past campaigns


Which all stations operate under Akashwani/All India Radio?


There are five different stations that operate under All India radio. They are as follows:

1. AIR Primary Channel: AIR  Primary Channel is a regional station that covers the entire region and has a higher reach. These stations can cover multiple cities within a given state and reach out to more people. The Regional Channels follow a composite programme pattern comprising of music - classical, light, folk and film, News and Current Affairs, Radio plays, features, Farm and Home programmes, programmes on Health & Family Welfare and programmes for Woman, Children etc.

2. AIR Local: AIR Local is a local station that covers a specific city or a locality. The program content is made as per the locality and its people and language. Local radio stations serve small communities, showcase local culture, and broadcast area-specific programmes for the benefit of the community.

3. AIR FM Rainbow:  AIR FM Rainbow features Hindi and regional language songs, while also playing English music and providing hourly news in English, regional language, and/or Hindi. Rainbow FM stations play ghazals, soundtracks, and a variety of programs featuring Western music, both popular music, and classical music.

4. AIR FM Gold: AIR FM Gold is an FM radio channel that only operates in Mumbai, Delhi, Kolkata, and Chennai. It features Hindi, English, and Tamil songs along with hourly news in English, Hindi, and Tamil for the respective cities.

5. Vividh Bharati: All the programmes featured in Vividh Bharati are produced centrally at Vividh Bharati Service, Borivali, Mumbai and up-linked to the satellite. Some local programme windows are also provided at these stations to give regional flavour to the listeners.  It presents a mix of film music, skits, short plays and interactive programmes.