TMA Quick Insights for Q1 2026

Nontraditional advertising leaders, led by Marketing Collateral, dominated ad spending with ₹35.95L, offering exceptional audience reach and high ROI. Simultaneously, prominent outlets such as Digital Screen and Auto Hood showcased superior ad execution, preferred for national campaigns and corporate branding. These platforms ensure remarkable brand visibility and recall, making them ideal choices for impactful, professional advertising, capable of persuasively targeting diverse audiences across the country.

Top Medias with Highest Ad Spend

Marketing Collateral

As market leaders, Marketing Collateral underscores a colossal total spend of ₹35.95L in the nontraditional vertical, seamlessly adapting itself to offer unrivalled reach to diverse audience profiles. Endorsed nationwide for premium launches and corporate branding, it ensures stellar visibility, exceptional recall, and robust ROI. Choose Marketing Collateral, not just for its scale; choose it for a persuasive, professional, and impactful ad strategy.

Non AC Bus Bangalore

Non AC Bus Bangalore dominates the nontraditional sector, leading with a staggering Total Spend of ₹34.5L. Our unmatched reach and precise audience profiling give advertisers an edge, making us a favorite for national campaigns, premium launches and corporate branding. We offer exceptional visibility and recall value, delivering an impressive ROI. Non AC Bus Bangalore is where persuasive branding meets an impactful, professional approach. Be seen, be remembered.

Vande Bharat Train

Marking a paramount presence in the nontraditional vertical, Vande Bharat Train dominates the market with the highest spend of ₹23.8L. Enabled with an expansive reach and a distinct audience profile, it has become an advertisers' favourite for national campaigns, premium launches, and corporate branding. The unparalleled visibility and potent recall promise significantly high ROI. Choose Vande Bharat Train and transform your advertising effectiveness.

Zepto India

Consider Zepto India for unrivalled market leadership in the nontraditional sector, with an impressive total spend of ₹22.99L. Advertisers nationwide prefer Zepto for high-profile campaigns, premium launches, and impactful corporate branding. Our extensive audience profile ensures maximum reach, bolstering brand visibility and recall. Through Zepto, businesses are guaranteed an exceptional ROI, truly capitalizing on the nontraditional vertical. Choose Zepto India, the compelling choice for persuasive and professional advertising.

Mumbai Metro Train

Redefining the realms of nontraditional advertising, Mumbai Metro Train monopolizes the industry with a highest recorded Total Spend of ₹8.78L, reinforcing its market leadership. Its all-embracing audience profile and unparalleled reach make it a favored choice for launching national campaigns, premium products, and corporate branding. Offering unmatched visibility, astounding recall, and substantial ROI, Mumbai Metro Train is an evident game changer in the advertising sphere, strategically aligning with the unconventional vertical, thus creating significant impact and value.

Top Media Options Used in BTL Campaigns

Digital Screen

As a market leader, Digital Screen has successfully executed an all-time high of 51 campaigns in the nontraditional vertical, testament to our vast reach and understanding of audience profiles. Advertisers nationwide prefer us for major campaigns, premium launches, and corporate branding, with our offerings promising enhanced visibility, memorable recall, and solid ROI. Here's to conquering nontraditional spaces with persuasive, impactful, and professional prowess that only Digital Screen can deliver.

Auto Hood

Experience the unrivaled campaign reach of market leader Auto Hood: where visibility meets high recall and promising ROI. With a successful track record of 30 impactful campaigns in the nontraditional vertical, we consistently adapt to engage a diverse audience profile. Advertisers nationwide prefer us for premium launches and corporate branding, testament to our exceptional reach. Discover Auto Hood, where national campaigns transcend the ordinary.

Newspaper Insert

Newspaper Insert, the undisputed market leader, has successfully executed 13 premium campaigns in the nontraditional sector, curating to a diverse audience profile. Its unrivalled reach makes it the preferred choice among advertisers for national campaigns, ground-breaking launches, and corporate branding. The high visibility guarantees instant recall, leading to substantial ROI, making it an indispensable tool in the nontraditional vertical. Enjoy the power of persuasive communication with Newspaper Insert, to create an impactful and professional brand image.

Full Bus - Exterior

Asserting a pioneering stature in the nontraditional vertical, Full Bus - Exterior's audience profile and incomparable reach underpin its market leadership, having flawlessly executed an unparalleled 12 campaigns. Advertisers nationwide prefer it for its evident visibility, recall capabilities and lucrative ROI, making it the go-to avenue for premium launches and corporate branding. Experience a natural adaptation to nontraditional spaces, evoking persuasive, impactful associations with your brand. With Full Bus - Exterior, let your message be seen, remembered, and acted on.

Pamphlet Distribution

Leading the nontraditional vertical, Pamphlet Distribution is the preferred choice for national campaigns, premium launches, and corporate branding, thanks to its record of executing the highest 12 campaigns. With a deep understanding of its diverse audience profile, it ensures maximum reach, visibility, and recall. Advertisers count on us for significant ROI, cementing our market leadership. Let Pamphlet Distribution elevate your brand's impact today.

Top Categories by Ad Spend in Q1 2026

Transit Advertising Agency - The Media Ant

The Media Ant is India's best agency for advertising in Transit

Non Traditional Advertising Ideas

Non Traditional advertising is an idea that relies on new and unorthodox marketing methods. Non Traditional advertising ideas vary from guerilla marketing to use of transit medium. Few examples of Non traditional advertising methods are bus advertising, auto advertising and other innovative media vehicles. Non traditional advertising can encompass a variety of efforts and methods of getting your message seen.  Non-traditional advertising works well for people with a limited budget and an audience that is difficult to reach. Non Traditional advertising is an effective method of displaying your message and making it more memorable because of the unusual way in which it may be shown.

Non traditional Advertising Rates 2024

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated Non traditional advertising rates before booking your campaign. To find the updated Non traditional Advertising Rates 2024, please click on the media card on the page, visit the particular Non traditional advertising option and look for the latest Non traditional advertising rates 2024 under the tab “Media Options & Pricing” To know the last updated date for Non traditional Media 2024, please check the blue tick beside the Non traditional Advertising Rates under the Media Options tab.

List of popular Non Traditional Media in India

The list of top popular non traditional media in India for advertising is:

Advantages of Non Traditional Advertising

The goal of non-traditional advertising is to create striking advertising experiences that capture interest through creativity and unpredictably. Much of non-traditional marketing involves putting ads in unusual places, or displaying ads in unusual ways, hoping to command the attention of unassuming viewers.

Non traditional advertising can encompass a variety of efforts and methods of getting your message seen.  Non-traditional advertising works well for people with a limited budget and an audience that could be easily. It’s an effective method of displaying your message and making it more memorable because of the unusual way in which it may be shown. It is useful for a very targeted audience.

The Media Ant - A Non Traditional Media Advertising Agency

The Media Ant is a specialist agency in non traditional media and advertising. You can contact us for best non traditional advertising ideas and options. Our out of the box non traditional advertising ideas and options, would surely get your brand noticed. You can contact us online, by sending a mail to Help@TheMediaAnt.com or calling us at 08067415510