Video ads will be played on 38 digital screens in central line and 48 digital screens in western line installed in each train. A total of 58 Mumbai local trains are available for advertisement, divided as follows: 38 on the Central line and 20 on the Western line. Each 10-second ad slot runs every 6 minutes, approximately 160 times per screen per train a day, resulting in a total of 7,680 plays per train for all 48 screens. These screens operate 16 hours daily, with two options available for ad placement: Play Ad Anytime, where ads run continuously throughout the day without any time restrictions, and Play Ad at Specific Time, where ads run during selected time slots (e.g., 9 AM - 12 PM, 5 PM - 8 PM), offering targeted exposure during peak hours or specific periods.