Auto Back Panel
There are more than 200,000 autos in Mumbai. Total road length in Mumbai is about 2000 km making auto advertising a high reach medium. Auto advertising can be executed at the locality level and popular areas in Mumbai are Dahisar, Dadar, Bandra, Kurla, Kalyan, and others. Auto advertising in Mumbai is an unorganized sector and it is important to have a clear agreement on the deliverable before you go ahead with the campaign.
The rate for advertising in Auto Mumbai is available on the Media Option and Pricing section of the website. The ad rate is quoted per auto. One of the frequently asked questions regarding the advertising rate for Auto in Mumbai is "what is the duration for which the ad would remain on the auto?". There is no direct answer to this question regarding the duration of auto campaigns. The ads on auto stay as long as no new advertisers come for the same ad or the ad gets damaged. So your ad on auto in Mumbai can stay anywhere between a few days to a few months. On average we have seen the ads on auto in Mumbai to stay for a month. Ad rates mentioned for auto advertising in Mumbai are discounted. However, if you have large quantities, do not hesitate to ask The Media Ant for further discount. You can check the best rate for advertising in Auto Mumbai by adding your quantity to the bag and looking at the offer rate. We do not charge any fee for sharing the rate for and this service is absolutely free.
The Media Ant is the best agency for placing your ads in the autos of Mumbai. Most of the advertisers in Mumbai choose to work with us because of our low rates and flawless execution for any auto campaign. How do we manage to offer the best rate for auto advertising in Mumbai? The Media Ant has an advantage of volume. Because we work with a large number of clients, we manage to get the best rate, and then that cost gets passed on to the client. And how do we manage the flawless execution of our campaigns even at large volumes? Our tech-enabled approach helps us solve this problem. The Media Ant is the only auto advertising agency in Mumbai that provides images of all autos, with their registration number, date-stamped, and geotagged, to all advertisers in their online dashboard. The advertiser dashboard for auto campaigns in Mumbai is used to share pictures of execution, pricing details, and other campaign details like start date, end date, and person for contacting. You can contact The Media Ant if you are looking for an agency that can help you execute flawless execution of your auto campaign in Mumbai.
Mumbai is home to one of the slowest moving traffic in India. This makes outdoor advertising and transit advertising very lucrative options for advertisers. Popular transit advertising options in Mumbai are non-AC bus advertising, AC bus advertising, cab advertising, and auto advertising. When it comes to auto advertising, it is very popular among local brands like shops, restaurants as well as bigger brands looking for hyperlocal advertising due to the following reasons:
1. Hyperlocal Advertising: Autos usually travel a short distance within a particular region. This makes them the best hyperlocal advertising medium in Mumbai. Also, autos can travel to colonies and narrow lanes where cabs and buses don’t ply. This is one of the reason auto advertising is preferred by local shops, restaurants, events etc as well as brands who want to advertise in residential areas.
2. Apt for small budget advertising: Unlike other transit advertising mediums, auto advertising is economic and is apt for small brands who want to create an impact at a small budget or brands who want to give transit advertising a try.
While planning to advertise in Auto Advertising Mumbai, one should consider the following important factors :
i) Media Option: There are only 1 advertising options available for auto advertising in Mumbai. Stickers are small size ad formats but cheaper.
ii) Quantity: Minimum of 50 autos have to be selected.
iii) Targeting: Area wise targeting is possible to a certain extent.
Brands with the following applicable factors should advertise
|4||Short Term Performance||Yes|
|5||Long term brand building||Yes|
Click here to check dimension details for Auto exterior advertising.
Step 1:Planning and Availability Check: Select the number of autos, duration, media options, and send the details to firstname.lastname@example.org with the start date. We will check and confirm availability within 6 working hours.
Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. The day we share all images will be considered as the start date of the campaign and end dated images will be shared with a newspaper.
Advertisers using Auto Mumbai for their campaigns are primarily looking to reach their target group at the city level using transit nontraditional advertising options. The objective can either be to reach out to the entire city or to reach out to specific geographies within the city. Keeping these requirements in mind, other advertising options are Bus and Cabs.
Click here to explore Non AC Bus Advertising in Mumbai.
Click here to explore AC Bus Advertising in Mumbai.
Click here to explore Cab Advertising in Mumbai.
What is the cost of advertising in Auto Mumbai?
You can find the cost of advertising in Auto of Mumbai by going to the media option and pricing tab of the website. Rates are updated every 90 days or earlier.
How do I contact the agency to place an ad in Auto Mumbai?
You can contact The Media Ant to place your ads in Autos of Mumbai. We are an authorized agency to help you place ad Mumbai Autos. Our customers are supported through emails, Whatsapp, phone and the chatbot Anto. You can find the details in the Contact Us section of the website.
What can be provided as proof of execution?
Images can be provided as proof of execution.
Can we commit that the back panel will be there on autos for 30 days? if not, what is the minimum number of days that we can commit for?
Due to operational limitations, we cannot commit any duration on the campaign, However, based on the execution done in the past we have experienced that 50 - 60% of the visibility remains intact for 3 to 4 weeks. Please note, we can't assure the same percentage to be maintained for any upcoming campaigns.
Why can't we provide monitoring images ?
Due to the unorganised nature of media, It is impossible to track the auto drivers to get the end date mounting images.
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