Advertising in Mathrubhumi, Kochi, Malayalam Newspaper
About Advertising in Mathrubhumi, Kochi, Malayalam Newspaper
The name that translates itself as the motherland, Mathrubhumi is the second most widely read newspaper in the region. The readers consider it the best one in the business as it brings home news from all over the world to them every day. Advertising with them helps to place your brand creatively in the mind of its readers, increasing brand value and building awareness.
Key Insights
Top Choice
Custom Sized Ads
Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.
TMA Offer
₹ 836 Per Sq Cm
Half Page
Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 815 sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
TMA Offer
₹ 5,58,634 Per Insert
Full Page
Full Page Newspaper Ads cover an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1716sq. cm.
TMA Offer
₹ 10,17,879 Per Insert
Jacket Front Side
Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1516 sq. cm space, excluding the Masthead/Title Head
TMA Offer
₹ 15,90,436 Per Insert
Jacket Back Side
Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1650 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
TMA Offer
₹ 5,56,653 Per Insert
Jacket Both Sides
Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.
TMA Offer
₹ 19,08,523 Per Insert
Popular supplements
Popular Sections
Other Popular Editions
Digital Option to advertise: Mathrubhumi
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Media Demographics & Analytics
Creative Reference of Newspaper Ads
Advertisers
Aster Labs
Open Financial Technologies Pvt Ltd
User Reach & Demographics
Readership Profile in %
Gender Distribution
Male
Female
60
40
Readership Profile
Age Distribution
In %
12-15
5
16-19
8
20-29
17
30-39
19
40-49
19
50+
35
Readership Profile
Mother Tongue
In %
Malayalam
98
Others
2
Readership Profile
NCCS Data
In %
NCCS A1
6
NCCS A2
17
NCCS A3
24
NCCS B1
17
NCCS B2
17
NCCS C1
12
NCCS C2
5
NCCS D1
1
Readership Profile
Language read and understand
In %
Malayalam
100
English
64
Hindi
36
Tamil
7
Readership Profile
Area Covered
In %
Ernakulam
99
Alappuzha
1
Readership Profile
City wise Circulation Breakup
In %
Kochi
100
Mathrubhumi, Kochi, Malayalam Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Custom Sized Ads | ₹ 836 Per Sq Cm |
Quarter Page | ₹ 3,05,364 Per Insert |
Half Page | ₹ 5,58,634 Per Insert |
Full Page | ₹ 10,17,879 Per Insert |
Jacket Front Side | ₹ 15,90,436 Per Insert |
Jacket Back Side | ₹ 5,56,653 Per Insert |
Jacket Both Sides | ₹ 19,08,523 Per Insert |
Skybus | ₹ 6,36,174 Per Insert (s) |
Pointer Ads | ₹ 28,530 Per Insert |
Mathrubhumi Kochi Advertising
The name that translates itself as the motherland, Mathrubhumi is the second most widely read newspaper in the region. The readers consider it the best one in the business as it brings home news from all over the world to them every day. Advertising with them helps to place your brand creatively in the mind of its readers, increasing brand value and building awareness.
Mathrubhumi Kochi Edition was launched in 1962 and is a leading Malayalam newspaper owned by The Mathrubhumi Printing and Publishing Company Ltd. With 124K circulation, Mathrubhumi Kochi Advertising is a high-impact advertising option that will help target a wide range audience. Mathrubhumi Ads will be displayed along with the editorial content. Ranking 2nd in the city, Mathrubhumi Advertising will help showcase new products, services or seasonal offers. With approx. 349K readership, brands can target and engage a city-wide audience through cost-effective advertising.
The advantages of advertising in Mathrubhumi Kochi are:
- Mathrubhumi is one of the most read newspapers in Kochi . Ads placed in Mathrubhumi would reach maximum newspaper readers.
- Mathrubhumi Kochi covers news and articles on various topics and hence by placing ads in Mathrubhumi Kochi , advertisers can reach out to the audience having various interests.
- Mathrubhumi is one of the most trusted newspaper brands in Kochi . Advertising in Mathrubhumi Kochi will help advertisers build trust with their audience.
There are the following 2 important factors :
Following are the sizes for the jacket:
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)
- i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
- ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.
- iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.
Execution Details Related To Advertising In Mathrubhumi
Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.
Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
Why opt for Mathrubhumi Kochi Advertising Agency?
Mathrubhumi Kochi Advertising Agencies would be the point of contact between the advertisers and the Mathrubhumi Kochi Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Mathrubhumi Kochi Advertising makes a good choice for the following reasons:
- On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Mathrubhumi Kochi directly charges its customers.
- For first time advertisers, taking care of small details involved in Mathrubhumi Kochi Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
Why opt for Mathrubhumi Kochi Advertising Agency?
The Media Ant is one of the leading Mathrubhumi Kochi Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Mathrubhumi Kochi Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Mathrubhumi Kochi Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Mathrubhumi Kochi Ad contact number, or for more information on Mathrubhumi Kochi Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.
