<p>The advantages of advertising in Loksatta  Maharashtra are: </p><ul><li> Loksatta is one of the most read newspapers in  Maharashtra . Ads placed in Loksatta would reach maximum newspaper readers.</li><li> Loksatta  Maharashtra covers news and articles on various topics and hence by placing ads in Loksatta  Maharashtra , advertisers can reach out to the audience having various interests. </li><li> Loksatta is one of the most trusted newspaper brands in  Maharashtra . Advertising in Loksatta  Maharashtra  will help advertisers build trust with their audience.</li></ul>

Creative Specification: Newspaper:

The minimum ad size accepted is 20 Square cm for all pages except front page(Page 1), which should be a minimum of 240 Square cm.

Custom Sized Ads

Sq Cm

Width

Height

Page Number

Different sizes-Quarter page (400 sq cm), Half Page (825 sq cm) and Full Page (1716 sq cm) are possible. Edit flap(400 scm) is placed in case front page quarter page isn't possible.

Fixed Size

Insert

Quarter Page

Half Page

Full Page

Edit Flap

Ad Size

Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 702sq. cm space, excluding the Masthead/Title Head.

Jacket Front Side

Jacket Type

Creative Specifications: Newspaper:

Skybus appears as a fixed size horizontal ad (165 scm) mostly below the masthead. The dimensions might vary slightly.

Skybus

Creative Specifications

Pointer ads are small size ads of 20 scm which appear on the front page. Minimum 30 inserts needs to be taken .

Pointer Ads

Creative Specification

Public Notice Ads are government notices, tenders, announcements and more that can be displayed on any page. The minimum ad size for Public Notice Ads is likely to be 20sq. cm and it is customizable.

Public Notice

Loksatta, Main, Marathi

<p>Loksatta  Maharashtra with a circulation of around 249766 is one of the most popular  Marathi  newspapers in  Maharashtra . Loksatta  Maharashtra covers news in the  General Interest  category. Loksatta  Maharashtra offers one of the best newspaper advertising rates in  Maharashtra and hence is preferred for newspaper advertising by brands across industries.</p>

<p>There are the following 2 important factors :</p><div><b>Factor 1:</b> Newspaper Ad Sizes</div><div><b><br/></b></div><div><b>Factor 2:</b> Newspaper Ad Rates</div><div><b><br/></b></div><div><b>Detailing of Factor 1:</b></div><div><br/></div><div>Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-</div><div><br/></div><div>i) Fixed-size newspaper advertisement</div><div><br/></div><div>ii) Custom/variable size newspaper advertisement</div><div><b><br/></b></div><div><b>Fixed-size Newspaper Advertisements:</b></div><div><br/></div><div>Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:</div><div><b><u><br/></u></b></div><div><b><u>a.Full Page Newspaper Advertisement (32.9 cm X 52 cm):</u></b> Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.</div><div><u><b><br/></b></u></div><div><u><b>b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm):</b></u> Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.</div><div><u><b><br/></b></u></div><div><u><b>c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm):</b></u> Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.</div><div><u><b><br/></b></u></div><div><u><b>d.Quarter Page Newspaper Advertisement (16 cm X 25 cm):</b></u> A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.</div><div><u><b><br/></b></u></div><div><u><b>e. Skybus Newspaper Advertisement (32.9 cm X 5 cm):</b></u> Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.</div><div><b><u><br/></u></b></div><div><b><u>f. Pointer Newspaper Advertisement (4 cm X 5 cm): </u></b>Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.</div><div><b><u><br/></u></b></div><div><b><u>g. Jacket Newspaper Advertisement: </u></b>Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.<br/>Following are the sizes for the jacket:</div><div>Jacket Front Side: 32.9 cm width X 48 cm height</div><div>Jacket Back Side: 32.9 cm width X 52.5 cm height </div><div><br/></div><div><b>Variable/Custom-sized Newspaper Advertisements:</b></div><div>Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.</div><div><br/></div><div>Following are a few ad dimensions that are high in demand</div><div><br/></div><div>4 cm (wide) * 5 cm (long)<br/>8 cm (wide) * 8 cm (long)<br/>8 cm (wide) * 12 cm (long)<br/>12 cm (wide) * 20 cm (long)<br/>16 cm (wide) * 20 cm (long)</div><div><b><u><br/></u></b></div><div><b><u>Detailing of Factor 2:</u></b><br/></div><div><br/></div><div>Newspaper ad rates: Newspaper ad rates are based on the following few factors</div><ul><li> <b><u>i) Page Position</u></b>: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.</li><li> <b><u>ii) Total Ad Volume:</u></b> Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. </li><li><b><u> iii) Client Category & Brand Name:</u></b> Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.</li></ul>

<p><span style="font-size: 14px;float: none;">Readership - </span>624415 Approximately.</p><p></p>

<p><b><u>Step 1:Planning and Best Rate:</u></b>Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.</p><p><b><u>Step 2: Artwork and Payment:</u></b> Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.</p><p><b><u>Step 3: Execution: </u></b>We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.</p>

<p>Loksatta   Maharashtra Advertising Agencies would be the point of contact between the advertisers and the Loksatta   Maharashtra Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Loksatta   Maharashtra Advertising makes a good choice for the following reasons:</p><ul><li> On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Loksatta   Maharashtra directly charges its customers.</li><li> For first time advertisers, taking care of small details involved in Loksatta   Maharashtra Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.</li></ul>

<p>The Media Ant is one of the leading Loksatta   Maharashtra Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Loksatta   Maharashtra Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Loksatta   Maharashtra Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Loksatta   Maharashtra Ad contact number, or for more information on Loksatta   Maharashtra Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.</p><p><br/></p>

Public Notice on Loksatta, Main, Marathi

Used For

Reach

Ad Type

Image

Lead Time (in days)

2

Span

1 days

Public Notice Ads are government notices, tenders, announcements and more that can be displayed on any page. The minimum ad size for Public Notice Ads is likely to be 20sq. cm and it is customizable.

Rack Rate

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Min Billing

₹ 16,960

Min Billing

₹ 16,960

Execution Details

Creative Specification: image

4

5

cm

PDF/X1a

300

Click here to view the guideline to create artwork

ADDITIONAL INSTRUCTIONS

Click here to view

SOP

1

Every day the execution takes place

Not applicable since we are sharing the newspaper copy within the same day of execution

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