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Advertising in The Stat Trade Times Magazine

Advertising in The Stat Trade Times Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 59,455

Offer Rate

₹ 50,537
Half Page

Half Page

Per Insert

Card Rate

₹ 36,570

Offer Rate

₹ 31,084
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 26,400

Offer Rate

₹ 22,440
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Circulation

24,643

Readership

123,215

Category

Airline

About The Stat Trade Times Magazine Advertising

The Stat Trade Times published every month is dedicated to provide in-depth information coverage for the Aviation, Tourism, Shipping & Transport industries, globally. The Stat Trade Times is the only integrated transport and tourism news source which is appreciated and used by the decision makers for their commercial benefits since 1986. This magazine is useful to professionals from Aviation and Air Cargo Industries. Professionals from Tourism, Shipping and Transport Industries also will find information resources here.

Facts and Figures

Circulation- Area wise
RegionsCirculation
Australia551
Brunei32
Bangladesh81
China/Hong kong7,041
India11,459
Indonesia137
Japan892
Malaysia512
Maldives17
Macau62
Nepal113
New Zealand331
Pakistan105
Philippines87
Russia & CIS Countries813
Singapore1,026
South Korea548
Srilanka185
Taiwan233
Thailand257
Vietnam161
Total24,643
Circulation - Sector wise
SectorCirculation
Shippers17 %
Freight Forwarders23 %
Ground Handlers11 %
Associations9 %
General Sales Agents10 %
Airlines21 %
Ports & Shipping9 %
Editorial Calendar
ScheduleTopics
January 2017Global air cargo report, Load factorversusyield
February 2017Africa's flower export, Pharmaceutical transport
March 2017Air cargo Africa post event coverage, Women in air cargo
April 2017Aerospace logistics, E-fright
May 2017Pharmaceutical creating GDP-certified communities, Air cargo business on the transatlantic
June 2017Air cargo in Asia
July 2017Market for passenger to fighter conversions, Animal transportation by air
August 2017All cargo carriers Vs combination carriers, GSSA
September 2017Pharma logistics new trends, Air cargo in land locked regions/countries
October 2017Cargo ground handling, Air charter business
November 2017Perishables, East Africa
December 2017Air cargo safety and security, Oil & gas

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within 1 working week.

Why Advertise In The Stat Trade Times Magazine?

The Stat Trade Times Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. The Stat Trade Times Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. The Stat Trade Times advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of The Stat Trade Times Magazine Advertising

Message Impact

Full-page The Stat Trade Times Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of The Stat Trade Times Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of The Stat Trade Times Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of The Stat Trade Times Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep The Stat Trade Times for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since The Stat Trade Times Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which The Stat Trade Times Magazine Deliver Engagement

  • The strong positive brand values of the The Stat Trade Times Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in The Stat Trade Times Magazine.
  • Readers take action as a result of seeing advertising in The Stat Trade Times Magazine.
  • Targeting with precision and without wastage is a key strength of The Stat Trade Times Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in The Stat Trade Times Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For The Stat Trade Times Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • The Stat Trade Times Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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