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Advertising in SP's Aviation Magazine

Advertising in SP's Aviation Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 12,65,000

Offer Rate

₹ 9,29,775
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 25,30,000

Offer Rate

₹ 18,59,550
Cover Page

Cover Page

Per Insert

Card Rate

₹ 24,54,100

Offer Rate

₹ 18,03,764
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 100

Circulation

23,000

Readership

184,000

Category

Airline

Past Advertisers

Textron Aviation

CFM

Boeing

Readership Profile - Regions

RegionsSplit
South & Central Asia64%
America9%
Europe9%
West Asia & Africa8%
South East Asia6%
CIS4%

Readership Profile - Designation

ProfileSub-ProfileDescription
GovernmentMinister of External Affairs, Minister of Home Affairs
4 Governors, Chief Ministers, Members of Parliament
Diplomats
MilitaryMinistry of Defence (MoD)Defence Minister
Secretaries
Additional Secretaries
Joint Secretaries - DDP&S & DRDO
Economic Advisor
Financial Controller
Technical Managers
Financial Managers
DRDO (Defence R&D Organisation)Scientific Adviser to Defence Minister
Chief Controllers
Technical Directorates
Corporate Directorates
R&D establishments
Army, Air Force, Navy, Coast GuardChief of Air Staff
Chief of Army Staff
Chief of Navy Staff
Air Officer Commanding-in-Chief
Deputy Chiefs
Air Officer in Chief Maintenance
Assistant Chief of Air Staff - Plans
Chief Engineers
Chief Signal Officers
General Officer Commanding
Director General
Additional Director General
Deputy Director General
Quarter Master General
Assistant Chief of Air Staff, Finance
Principal Directors, Staff Requirements
Staff Officers
Assistant Controller
Principal Directors
Director Generals
Deputy Director General
Defence Public Sector Undertakings such as HAL, BELManaging Director
Executive Director
General Manager
CivilCivil AviationEngineers Association
Ministry of Civil AviationMinister of Civil Aviation
Joint Secretary
Under Secretary
Deputy Secretary
DGCA (Director General Civil Aviation, India)Deputy Director General
Deputy Director of Administration
Director
Deputy Director
Assistant Director
Section Officer
Senior Scientific Officers
Senior Pilots
Flying Training Directorate
Administration Directorate
Air Safety Directorate
Regulation & Information Directorate
Library Chief
Air Transport Directorate
Flight Inspection Directorate
Training & Licensing Directorate
R&D Directorate
Bureau of Civil Aviation SecurityCommissioner
Deputy Commissioner
Regional Deputy Commissioner
Controller of Explosive
Indira Gandhi Rashtriya Uran AcademyDirector
Aerodrome Officer
Instructor
Technical Officer
AAI (Airport Authority of India), Major Airports, Pilots GuildsAssistant General Manager
Airport Director
Assistant General Manager
Deputy General Manager
Pilots & Co-Pilots
Deputy Airport Director
Executive Director
General Manager
Joint General Manager
President
Senior Manager
Global Airlines (incl Domestic players), Cargo Carriers, Regional Operators, Scheduled and Non- Scheduled Operators/ Chartered Service OperatorsChairman
Vice Chairman
Directors
Executive Directors
CEOs, COOs, CFOs
Executive Vice Presidents
General Managers
Pilots & Co-Pilots
Corporates/ OEMsGlobal Fortune 500 companies
Chairman/CEOs/COOs/Mg Dirs/Gen Mgrs/Marketing Heads
Reg Mgrs/Tech Mgrs/Engineering/Scientific & Design Management
Heads - Aviation Department
Public Relation Departments
Delegation/Liaison Officials/Flight Operations and Maintenance
Purchasing/Procurement/Administrative Management
SpaceChairman ISRO
Scientific Advisers
Satellite Operators
Launched in 1998, SP's Aviation is a monthly magazine and provides well researched information on the aviation sector. Though its focus is on Asia, the magazine includes a wide range of aviation and space related issues from around the world as well. Both civil and military aviation are covered including commercial, business and military aircraft, avionics, airports, ATC systems, Aero shows and IT and financial services related to these areas. Civil aviation coverage also includes that of airlines and the civil aviation industry. The magazine has widespread circulation around the world including readers from the civil aviation industry, the military, and the space sector.

Why Advertise In SP's Aviation Magazine?

SP's Aviation Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. SP's Aviation Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. SP's Aviation advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of SP's Aviation Magazine Advertising

Message Impact

Full-page SP's Aviation Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of SP's Aviation Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of SP's Aviation Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of SP's Aviation Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep SP's Aviation for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since SP's Aviation Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which SP's Aviation Magazine Deliver Engagement

  • The strong positive brand values of the SP's Aviation Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in SP's Aviation Magazine.
  • Readers take action as a result of seeing advertising in SP's Aviation Magazine.
  • Targeting with precision and without wastage is a key strength of SP's Aviation Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in SP's Aviation Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For SP's Aviation Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • SP's Aviation Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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