Advertising in Smart Drive Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 40,000

Offer Rate

₹ 25,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 80,000

Offer Rate

₹ 68,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 90,000

Offer Rate

₹ 76,500
**5% GST is applicable on the above rates
Artwork Submission : 10th of every month
Booking Deadline : 1 week prior to the Artwork submission date
On Shelf Date : 22nd of every month

Language

Malayalam

Frequency

Monthly

Area Covered

India

Circulation

80,000

Readership

240,000

Category

Automobile

Ant Messages

  • The magazine is published in Malayalam Language but the e-magazine of Smart Drive comes in English as well.
  • Smart Drive has a circulation of 50,000 in Kerala and 30000 in others states put together.

About Smart Drive Magazine Advertising

Smart Drive is an Automobile Magazine, published in Malayalam language, which reaches the mass especially the decision makers of the family.

Past Advertisers
  • Honda
  • Volvo
  • Tata Tiago
  • Cruiser

Facts and Figures

Readership Profile
  • Readers: Students to Corporate Officials
  • Age Group: 18 to 60
  • Gender: Majority are Adult Male
Distribution Channel

Newsstands

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.

Why Advertise In Smart Drive Magazine?

Smart Drive Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Smart Drive Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Smart Drive advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Smart Drive Magazine Advertising

Message Impact

Full-page Smart Drive Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Smart Drive Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Smart Drive Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Smart Drive Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Smart Drive for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Smart Drive Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Smart Drive Magazine Deliver Engagement

  • The strong positive brand values of the Smart Drive Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Smart Drive Magazine.
  • Readers take action as a result of seeing advertising in Smart Drive Magazine.
  • Targeting with precision and without wastage is a key strength of Smart Drive Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Smart Drive Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Smart Drive Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Smart Drive Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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