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Advertising in Sananda Magazine

Advertising in Sananda Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 2,75,000

Offer Rate

₹ 1,33,880
Half Page

Half Page

Per Insert

Card Rate

₹ 1,80,000

Offer Rate

₹ 80,330
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 5,50,000

Offer Rate

₹ 2,67,750
Cover Page

Cover Page

Per Insert

Card Rate

₹ 5,33,500

Offer Rate

₹ 2,23,130
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

Bengali

Frequency

Fortnightly

Area Covered

India

Circulation

115,000

Readership

1,287,000

Category

General Interest

Past Advertisers

Max

About Sananda Magazine Advertisement

Sananda magazine a fortnightly magazine was started in 31st July 1986. Sananda magazine has always celebrated womanhood. Sananda magazine represents the modern Indian woman who balances her work and home perfectly. Sananda magazine helps her in bringing out the best in herself and guides her towards complete empowerment. Sananda magazine has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc.

Facts and Figures

Editorial Calender 2018
MonthIssue DetailsIssue on StandMaterial Deadline
15th April 2018Bengali New Year15th April2nd April
30th April 2018Regular Issue 30th April16th April
15th May 2018Summer special 15th May 30th April
30th May 2018Regular Issue 30th May16th May
15th June 2018Health Special15th June1st June
30th June 2018Regular30th June15th June
15th July 2018Style in Fitness /Supplements15th July2nd July
30th July 2018Regular issue 30th July16th July
15th August 2018Style/Beauty Special 14th Aug3rd Aug
30th August 2018Regular Issue 30th Aug18th Aug
Annual Issue Sananda Pujo 28th Sept10th Sept
15th September 2018Regular Issue 15th Sept3rd Sept
30th September 2018 Pujo Special 30th Sept17th Sept
15th October 2018Budhon (Pujo Special )15th Oct1st Oct
30th October 2018Regular Issue 30th Oct15th Oct
15th November 2018Regular Issue 15th Nov2nd Nov
30th November 2018Winter Special30th Nov16th Nov
15th December 2018Wedding Special 15th Dec3rd Dec
30th December 2018Regular Issue 30th Dec17th Dec
15th January 2019Parboni (New Year)15th Jan2nd jan
30th January 2019Regular Issue 30th Jan16th Jan
15th February 2019Regular Issue 15th Feb1st Feb
28th February 2019Women's Day Special 28th Feb15th Feb
15th March 2019Regular Issue 15th March1st March
30th March 2019Regular Issue 30th March15th March

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within 1 working week.

Sananda, the highest selling Bengali magazine, represents the modern Indian woman who balances her work and home perfectly. Sananda has sections dealing with fashion, interiors, health, recipes, relationships, travel, etiquette etc. Other sections such as a Consumers’ Forum, Aapnar Priyo Purush, Asadharon and Shaktirupena have been added to make the magazine more contemporary. Aapnar Priyo Purush deals with problems and their solutions, faced by the men in their lives. Asadharon is about extraordinary achievements by ordinary women, while Shaktirupena is all about women celebrities.

Why Advertise In Sananda Magazine?

Sananda Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Sananda Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Sananda advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Sananda Magazine Advertising

Message Impact

Full-page Sananda Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Sananda Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Sananda Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Sananda Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Sananda for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Sananda Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Sananda Magazine Deliver Engagement

  • The strong positive brand values of the Sananda Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Sananda Magazine.
  • Readers take action as a result of seeing advertising in Sananda Magazine.
  • Targeting with precision and without wastage is a key strength of Sananda Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Sananda Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Sananda Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Sananda Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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