Advertising in CIO & Leader Magazine
About Advertising in CIO & Leader Magazine
CIO & Leader is India’s leading fortnightly magazine for technology decision makers. It promotes the exchange of informed perspectives and insights on trends, management techniques and new IT business strategies, between CIOs and other stakeholders.
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CIO & Leader Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 1,00,625 Per Insert |
Half Page | ₹ 57,500 Per Insert |
Cover Page | ₹ 2,41,500 Per Insert |
Double Spread | ₹ 1,95,500 Per Insert |
Quarter Page | ₹ 40,078 Per Insert |
About CIO & Leader Magazine Advertising
CIO & Leader is India’s leading fortnightly magazine for technology decision makers. It promotes the exchange of informed perspectives and insights on trends, management techniques and new IT business strategies, between CIOs and other stakeholders.
About CIO & Leader Magazine Advertising
| Editorial Sections | Description |
| Leading Edge | Expert Speak / Leadership Article: A contributory article on leadership in the context of a CIO. It would be penned by leadership gurus. |
| My Story | The article / Interview will track the leadership journey of a CIO / CXO to the top. It will include Career milestones, Biggest challenges, Toughest decisions, Professional highs and lows, What keeps him going. |
| The Best Advice I Ever Got | Featuring CIOs / Technology Company Heads and the best guidance / recommendation they received with respect to personal or professional growth. The advice can be on how to deal with people, How to manage personal finance, How to balance work and life, Coping with transition. |
| Me And My Mentee | Cross Leveraging our strong traction in the IT manager community, this section will have interviews / features on IT Managers and CIOs talking about their expectations, working styles and aspirations. In this section a Mentor and a Mentee will Identify each other’s strengths and areas of development Opine on each other’s style of functioning recount biggest lessons learnt from each other. |
| Top Down | This feature focusses on how a CIO runs the IT organisation in their company as if they were its CEO. It will comment on IT’s separate P&L, expectation management of different Business Heads, HR policies within IT, operational issues, etc. This section will include: Challenges of putting a price on IT services, Issues of changing user mindsets, Squeezing more value out of IT, Justifying ROI on IT, Attracting and retaining talent, Competing against external vendors. |
| Shelf Life | Featuring a book on leadership or management. |
| I Believe | Is an interesting revelation of the pains and pleasures of a CIO. The opening piece of the magazine, herein a CIO shares titbits that keep him ‘awake at night’ (over some pressing concern) or allow him to sleep soundly (post a successful innings). |
| A Question Of Answers | Interrogates industry leaders, domain experts, pioneers, academicians and analysts on industry trends and issues pertaining to technology and management. |
| Cover Story | Is based on comprehensive research. In-depth features are written by editorial staff after much brainstorming on the selection and treatment of the theme for each issue. Contemporary issues including technology, people and management are taken up. Some of the stories follow from country wide surveys of the CIO community conducted by CIO & Leader. |
| Tech For Governance | Helps CIOs augment technology for better governance and compliance within enterprises. |
Who Should Advertise
CIO & Leader Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:
Who Should Advertise
| Client Name | Category |
| CSO Next | Electronics |
| Samsung | Electronics |
| Hewlett Packard | Electronics |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3 / 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Post release of your ad in CIO & Leader Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in CIO & Leader magazine's respective edition to be shared via email.
Similar Media
In addition to IT And Computer India magazine advertising, one can explore more similar options and they are provided below.
FAQs
Once the advertisement is printed in CIO & Leader Magazine, copies of CIO & Leader Magazine are sent to the client within one working week.
FAQs
With in 10-12 days of publishing CIO & Leader Magazine you will likely to get the Hard Copy on request.
Why Advertise In CIO & Leader Magazine?
CIO & Leader Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. CIO & Leader Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. CIO & Leader advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of CIO & Leader Magazine Advertising
Message Impact
Full-page CIO & Leader Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of CIO & Leader Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of CIO & Leader Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of CIO & Leader Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep CIO & Leader for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since CIO & Leader Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which CIO & Leader Magazine Deliver Engagement
- The strong positive brand values of the CIO & Leader Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in CIO & Leader Magazine.
- Readers take action as a result of seeing advertising in CIO & Leader Magazine.
- Targeting with precision and without wastage is a key strength of CIO & Leader Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in CIO & Leader Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- CIO & Leader Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
