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Advertising in Dataquest Magazine

Advertising in Dataquest Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 2,33,000

Offer Rate

₹ 1,00,000
Half Page

Half Page

Per Insert

Card Rate

₹ 1,79,000

Offer Rate

₹ 80,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 4,66,000

Offer Rate

₹ 1,40,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 4,52,020

Offer Rate

₹ 1,75,000
**5% GST is applicable on the above rates
Artwork Submission : 22nd of the previous month
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 50

Circulation

65,000

Readership

325,000

Category

IT, Computer And Animation

Past Advertisers

Redington

Hewlett Packard

About Dataquest Magazine

Started in 1982, Dataquest was the only publication devoted exclusively to the business of Infotech. Dataquest is one of the most recognizable brands, the most authoritative resource for the business of infotech. The DQ Top 20, the largest quantitative survey of the Indian IT industry and the prestigious DQ IT man of the year awards are today renowned issues. Since 2011, the magazine transformed itself to a complete publication on IT targeting the enterprise IT users such as CIOs and IT managers.

Magazine Soft Copy

Find Soft Copy of the Dataquest Magazine. You can download or view it to see the reader profile of Dataquest Magazine.

View/Download

Facts and Figures

Editorial Calender
IssueTopics
April - 2018Lead Story: India Cloud Story – from SMBs to Enterprises
May - 2018Lead Story: Digital Transformation – Best Practices & Success Stories
June - 2018T-School Survey
July - 2018Lead Story: India CIOs Top 5 Security Challenges
August - 2018Dataquest Digital Enterprise Conclave
September - 2018Lead Story: Data, The New Oil - 10 Steps CIOs Need to Monetize Data
October - 2018Defining 2020 Skill Agenda for Digital India
November - 2018Outcome Driven IT – The New Normal
December - 2018Lead Story: Tech Disruptions 2019 - Hottest technologies that will impact enterprise computing
January - 2019Digital Marketing – 10 Must Haves for Every CMO
February - 2019Lead Story: CIO Handbook
March - 2019Lead Story: Datacenter – New Age DC for Powering the Cloud

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.

Started in 1982, Dataquest was the only publication devoted exclusively to the business of Infotech. Dataquest is one of the most recognizable brands, the most authoritative resource for the business of infotech. The DQ Top 20, the largest quantitative survey of the Indian IT industry and the prestigious DQ IT man of the year awards are today renowned issues. Since 2011, the magazine transformed itself to a complete publication on IT targeting the enterprise IT users such as CIOs and IT managers.

Why Advertise In Dataquest Magazine?

Dataquest Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Dataquest Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Dataquest advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Dataquest Magazine Advertising

Message Impact

Full-page Dataquest Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Dataquest Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Dataquest Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Dataquest Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Dataquest for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Dataquest Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Dataquest Magazine Deliver Engagement

  • The strong positive brand values of the Dataquest Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Dataquest Magazine.
  • Readers take action as a result of seeing advertising in Dataquest Magazine.
  • Targeting with precision and without wastage is a key strength of Dataquest Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Dataquest Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Dataquest Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Dataquest Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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