TMA Quick Insights for Q4 2025

Advertisers prefer top influencers like Mayank Agarwal who holds the highest ad spend at ₹4.33Cr in the influencer-marketing vertical. His superb visibility delivers an exceptional ROI, making him the top choice for national campaigns and corporate branding. For follower reach, personalities like Virat Kohli dominate with a staggering 270.61Cr. Preferred media formats in campaigns include Combo Package and Instagram Reels, delivering unparalleled engagement and impact. Exploit these high-performing platforms to garner substantial audience engagement and enhance your brand's reach.

Top Influencers with Highest Ad Spend

Rahul Dravid

Rahul Dravid, the unrivalled leader in influencer-marketing with a record spend of ₹1.84Cr, is the first choice for national campaigns, premium launches, and corporate branding. With a strategic audience profile and outstanding reach, Dravid offers unprecedented visibility and recall delivering substantial ROI. His prime positioning in the influencer industry makes him the vanguard in his vertical. When it comes to creating a persuasive, professional, and impactful promotion, look no further than Dravid.

Mayank Agarwal

Dominating the influencer-marketing landscape with the highest total spend at ₹4.33Cr, Mayank Agarwal is the trailblazer businesses rely on for their national campaigns, premium launches, and corporate branding needs. Offering unmatched visibility, recall, and return on investment (ROI), Mayank's expansive reach and precise audience profiling set the standard for market leadership. Why settle for less when the best is just a click away? Trust in Mayank Agarwal for persuasive, impactful branding that resonates.

Kanan Gill

Under the impressive leadership of Kanan Gill, he stands out as a market leader in the influencer-marketing arena. With a highest total spend of ₹10.5L, he offers an expansive reach, attracting a highly-engaged audience, making him the go-to choice for national campaigns, premium launches, and corporate branding. Emphasized visibility, top-of-mind recall, and superior ROI are why advertisers prefer us. Drawing naturally from the influencer-marketing vertical, we deliver persuasive, professional, and impactful campaigns.

Shweta Rathore

Shweta Rathore's command in Influencer Marketing, with an unequaled total spend of ₹2.75L, makes her supremely superior and the prudent choice for national campaigns, premium launches, or corporate branding. Her adept understanding of the audience continued to expand reach, ensure prominent visibility, create lasting recall, offering advertisers an impeccable ROI. Shweta Rathore's influence seamlessly tailors to the marketing vertical, ensuring powerful and persuasive brand communication that resonates with the target market.

Nehal Karkera

Leveraging the power of influencer marketing, Nehal Karkera clinches market leadership with a total spend of around ₹2.5L. Advertisers nationwide particularly favor him for campaigns, premium launches, and corporate branding given his profound audience profile and extended reach. His effective strategies ensure augmented visibility, impeccable recall, and a promising ROI. In the rapidly evolving influencer-marketing vertical, Nehal Karkera delivers persuasive, professional, and impactful campaigns, setting a class apart.

Top Influencers by Followers

Virat Kohli

As an undisputed market leader in influencer-marketing, Virat Kohli boasts a colossal followers network of 270.61Cr, erecting him as an irresistible choice for advertisers. His unmatched reach and distinct audience profile amplify national campaigns, premium launches, and corporate branding. Given Kohli's towering visibility, ad recall is inevitable, guaranteeing incented return on investment (ROI). Take your brand to unprecedented heights by leveraging the prodigious impact of Virat Kohli's influencer-marketing prowess.

Sania Mirza

As a market leader, Sania Mirza, with an unparalleled influencer-marketing reach of 132Cr followers, offers unmatched visibility and recall for your brand. Her heterogeneous audience profile has generated incredible results for national campaigns, premium launches, and corporate branding avenues. Preferred by advertisers for her ROI potential, she seamlessly adapts to the influencer-marketing vertical. Team up with Mirza to make your ad campaign persuasive, professional, and impactful.

Urvashi Rautela

Urvashi Rautela, the pinnacle of influencer-marketing, commands an impressive audience profile spanning 69.7Cr followers. Advertisers nationwide prefer this charismatic leader's reach for their premium launches and corporate branding initiatives, due largely to inimitable market leadership. The unparalleled visibility ensures high recall and maximizes ROI, making Urvashi a monumental force-of-influence. Leveraging her stature delivers palpable impact and propels brands to new heights in the swiftly evolving influencer-marketing landscape.

Jannat Zubair Rahmani

Jannat Zubair Rahmani's influence is unmatched with an astounding 49.72M followers, cementing her as a powerhouse in influencer-marketing. Her wide reach and dynamic audience profile make her the go-to choice for advertisers embarking on national campaigns, premium launches, or corporate branding. With immense visibility and recall, Jannat guarantees a desirable ROI, adeptly catering to the nuances of the influencer-marketing vertical in a compelling, professional, and impactful manner.

M S Dhoni

Brand leaders consistently choose M S Dhoni for their national campaigns, premium launches, and corporate branding efforts for influential reasons. With a staggering count of 49.2M followers and unparalleled market leadership, Dhoni's powerful reach resonates across diverse audience profiles. Advertisers are captivated by the tangible visibility, impressive recall, and significant ROI he brings to the influencer-marketing sphere. Trust M S Dhoni for persuasive, professional, and high-impact branding solutions.

Top Media Options Used in Influencer Campaigns

Combo Package

Justly hailed as a market leader, Combo Package consistently excels in the influencer-marketing vertical, with an impressive track record of executing the highest number of campaigns at 71. Respected for their unrivalled audience profile and astounding reach, Combo Package proves to be the advertiser's top-pick for national campaigns, premium launches, and corporate branding tasks. Factors like heightened visibility, strengthened brand recall, and compelling ROI further enhance its desirability. Your story deserves the best tellers. Trust Combo Package. Let us influence your success.

Instagram Reels

Instagram Reels leads the influencer-marketing vertical, executing an unrivaled 42 campaigns. It draws an expansive and diverse audience, making it the top choice for advertisers for national campaigns, premium launches, and corporate branding. Instagram Reels offers unparalleled visibility and recall, boosting your ROI considerably. Embrace influencer-marketing with Instagram Reels to transform your brand's reach and impact. Witness the power of strategic and potent advertising firsthand with Instagram Reels.

Brand Ambassador Deal

Brand Ambassador Deal boasts a robust market leadership in the influencer-marketing space with an impressive record of 12 high-impact campaigns executed. Our discerning audience profile and unparalleled reach make us the preferred choice for national campaigns, premium launches, and corporate branding. Given our track record in delivering high visibility, outstanding recall, and significant ROI, we've established ourselves as the go-to platform for brands seeking impactful promotions. Choose Brand Ambassador Deal for a persuasive, professional influencer-marketing strategy that assures impactful outcomes.

Custom

Showcasing market leadership, Custom consistently executes top-tier influencer-marketing campaigns, with the highest 5 amassing substantial reach. Custom's audience, with its diverse yet targeted profile, provides advertisers optimal visibility, recall, and substantial ROI. It's no wonder national campaigns, premium launches and corporate branding prefer Custom. Offering remarkable adaptability within the influencer-marketing vertical, Custom promises persuasive and impactful results in a professional manner. Experience the power of Custom, where brands meet the perfect audience.

Instagram Post

Instagram Post leads in the realm of influencer-marketing, with its top 3 campaigns demonstrating unrivalled reach and audience engagement. Our affluent and discerning audience presents a lucrative opportunity for national campaigns, premium launches, and corporate branding. Advertisers consistently choose Instagram Post for its unmatched visibility, memorable recall and convincing ROI. It's more than just social media; it's a robust platform incorporated seamlessly into influencers' lives, promising persuasive, professional and high-impact branding solutions.

Top Categories by Ad Spend in Q4 2025

Micro(0-50k) Influencer Marketing 

Tapping into the phenomenal potential of social media for marketing in one way or the other depending upon your budget, is really important for any brand to survive the competition. It is very important for brands to have and maintain a strong social media presence to stay relevant in today's world where brand loyalty is harder to cultivate than it's ever been before.  

With Micro(0-50k) influencer marketing you can harness the power of social media and use it to stay on the minds of your specific target audience by appearing on the platforms of their favorite content creators. Most Influencers have niches among which they are fairly well respected and are seen as authority figures on the subject by their audience. 

By tying up with such influencers, you can use Micro(0-50k) influencer marketing you can significantly boost your brand image and be seen as a trustworthy brand. Being endorsed by someone who is well respected in their niche and whose niche is the same as your brand or intersects with it at some level, gives you ad authenticity in the eyes of the audience, which naturally makes them more likely to respond to the call to action.

Micro(0-50k) Influencer Marketing Examples

Micro(0-50k) influencer marketing is very popular among brands. You can find the best Micro(0-50k) influencers on The Media Ant platform. To see some of the popular Micro(0-50k) influencer marketing examples, you can visit one of the Micro(0-50k) influencers page and check out the Micro(0-50k) influencer marketing examples 

Effectiveness of Micro(0-50k) Influencer Marketing Platform 

The effectiveness of Micro(0-50k) influencer comes largely from the fact that influencers are seen as reliable figures of authority in their respective niches by their audiences and having your brand advertised by someone like that automatically gives your ad a lot of credibilities. 

With Micro(0-50k) influencer marketing you can run advertisements on enormous online platforms, build brand awareness, and drive conversions. It is one of the most efficient modes of advertising as you can easily target even a very niche audience and get a sense of the performance of your campaign in real-time through comments on the content of the influencer. 

Hardly any other mode of advertisement allows for such scope for creativity as influencer marketing does. With Micro(0-50k) influencer marketing, you can explore different types of content and experiment with different types of advertising like endorsements, sponsored content, and shoutouts. 

The effectiveness of Micro(0-50k) influencer marketing gets even more amplified in product placements in the actual content. This is also where the potential for creativity is the highest. 

Best Micro(0-50k)  Influencer Marketing Agency

The Media Ant is a ten years old media buying firm that is also the very best Micro(0-50k) influencer marketing agency you can find in the country. We help you get the best rates with top influencers like Nick, Barkha Singh, and Hasini Reddy from all around the country.

The Media Ant will help you pick out the media platform most suitable to your brand and the best influencers your budget can get you. We help you plan your influencer marketing campaign in such a way that it is executed most seamlessly. We pay painstaking attention to the brand’s product and marketing requirements and pick out a platform and an influencer accordingly.

Our team of experts ensures that everything from planning to execution all the way up to monitoring is done according to the highest standard so that you can rest assured and have to take on the minimum amount of hassle yourself.

We provide a myriad of Micro(0-50k) influencer marketing options at discounted prices that tend to be particularly appealing to most SMEs. With the kind of wide range of ad options we offer, advertisers are sure to find something that fits their budget and fulfills all their requirements, and even if they don’t, our talented team will. 

Frequently Asked Questions 

Why is Micro(0-50k) Influencer marketing important? 

Micro(0-50k) influencer marketing can be very useful in building a brand image and driving sales. Through influencer marketing, you can pick an influencer whose niche is related to your brand and target your specific target customers in exciting and creative ways.

What is the difference between influencer and Micro(0-50k) influencer?

An influencer is one who is a popular person in their respective field of interest/occupation and has a sizeable number of relevant followers who engage with the influencer’s posts and stories. Micro(0-50k) influencer is nothing but a subset of the influencer superset. Micro(0-50k) influencers are a categorization type of influencers based on the number of followers they have. 

How much do Micro(0-50k) influencers charge?

Micro(0-50k) influencers can charge from thousands to lakhs based on several factors. Even though Micro(0-50k) influencers are categorized based on their followers, within Micro(0-50k) influencers, the pay per post figure would change based on the engagement rate and popularity of the influencers. 

How do you find Micro(0-50k)-influencers?

To find Micro(0-50k) influencers, go to The Media Ant website and click on the influencer button. You will land on the influencer page on top of which you will find six buttons side by side right below the search panel. Click on the button that says type (second from right)  and choose Micro(0-50k) in the pop-up.