influencer-marketing

TMA Quick Insights for Q3 2026

Top influencers such as Kiku Sharda and Virat Kohli lead in ad spend and followers, making them powerful platforms for national campaigns, premium launches, and corporate branding. Their diverse audience and broad reach guarantee remarkable visibility and recall, yielding fruitful ROI. Media options such as Instagram Reels and Combo Package showcase robust engagement, highlighting influencer marketing's strategic worth. Brands should leverage these platforms for persuasive, professional, and impactful engagement.

Top Influencers with Highest Ad Spend

Kiku Sharda

Marketing titan, Kiku Sharda, dominates influencer-marketing with a whopping total spend of ₹8.5L. Attracting a diverse audience with far-reaching influence, he provides a valuable platform for national campaigns, premium launches, and corporate branding. Advertisers prefer Kiku for his unrivaled market leadership, providing high visibility, incredible recall rates, and impressive return on investment (ROI) in the complex influencer-marketing landscape. Brand promotion via Kiku Sharda is undeniably persuasive, professional, and impactful.

Ashna Chand

Steering the influencer-marketing vertical, Ashna Chand commands market leadership with the highest total spend of ₹5.74L. Advertisers prioritize Ashna's platform for national campaigns, premium launches, and corporate branding due to her extensive audience profile, superior reach, and unmatched visibility. Besides ensuring indelible brand recall, Ashna promises potent ROI, making her the preferred choice in a competitive market environment.

Disha Madan

Commanding an unprecedented total spend of ₹5.6L, Disha Madan stands as a market leader in influencer-marketing. Advertisers nationwide consider her for national campaigns, premium launches, and corporate branding, owing to her vast reach and distinct audience profile. Offering unrivaled visibility, Disha ensures remarkable recall. Her influence in advertisings triggers a compelling return-on-investment (ROI), naturally adapting her role in the industry, underscoring the strategic worth of influencer-marketing. Trust Disha Madan for persuasive, professional, and impactful brand promotion.

Mehak Bakshi

With a leading total spend of 4.4L in influencer marketing, Mehak Bakshi's platform guarantees prime visibility and top-of-mind recall, essential for national campaigns, premium launches and corporate branding. Influencer-marketing verticals shine brighter under her expertise, leveraging her broad audience profile for unparalleled reach. Advertisers unanimously choose Mehak Bakshi for delivering superior ROI, sealing her market leadership. Trust Mehak Bakshi, your ticket to persuasive, professional, and impactful brand promotion.

Epaphra Storyteller

With a record total spend of ₹4L, Epaphra Storyteller reigns supreme in the demanding influencer marketing landscape. Epaphra's expansive audience reach and insightful profiling resonate powerfully with advertisers aiming to spearhead national campaigns, premium launches, and corporate branding. Our unparalleled leadership is evidenced not only through heightened visibility and recall but also in visceral ROI, thereby solidifying Epaphra as a preferred choice that naturally adapts to this dynamic vertical's exigencies. Experience power, professionalism and impact with Epaphra Storyteller.

Top Influencers by Followers

Virat Kohli

With a colossal fan base of 270.61Cr, Virat Kohli's unprecedented market leadership in the influencer-marketing sphere is unrivalled. His diversified audience profile, extensive reach, and invincible recall create an optimal platform for national campaigns, premium launches, and corporate branding. Advertisers prioritize this lucrative avenue for its impeccable visibility and impressive ROI. Virat Kohli’s influencer-marketing power significantly enhances brand resonance and facilitates an organic transposition into the field, doubling the impact on prospective customers.

Sania Mirza

Sania Mirza, with a staggering 132Cr followers, owns the influencer-marketing space like no other. Her unrivaled reach and a robust, engaged audience profile offers incredible visibility and recall, making her the preferred choice for national campaigns, premier product launches and influential corporate branding initiatives. Advertisers prioritize her for the massive reach and uncompromising ROI she ensures. She is not merely an influencer, Sania is a leader, dominating the influencer marketing landscape with authenticity and impact.

Urvashi Rautela

Urvashi Rautela is a compelling market leader with an astounding reach of 69.7Cr followers in the dynamic arena of influencer marketing. Boasting a diverse audience profile, she offers prominent visibility and impeccable recall, making her a top pick for advertisers focusing on national campaigns, premium launches, and corporate branding. The high return on investment she assures stands testimony to her efficacy, explicating why brands nationally vouch for her unique edge. Opt for Urvashi Rautela today, and hook into the power of impactful persuasion.

Jannat Zubair Rahmani

Jannat Zubair Rahmani presents an unrivalled opportunity in the influencer-marketing domain, with an unparalleled reach of 49.72M followers. Her audience profile extends across demographics, ensuring exceptional visibility and recall for brands. Advertisers' first choice for national campaigns and premium launches, her influence amplifies corporate branding efforts, driving impressive ROI. Opt for Jannat Zubair Rahmani, the market leader, and experience the tangible impact of her commanding presence firsthand.

M S Dhoni

Among influencer-marketing leaders, M S Dhoni reigns supreme with a staggering 49.2M followers. Advertisers nationwide prefer his unparalleled reach and diverse audience profile for campaigns, premium product launches, and corporate branding. His visibility guarantees remarkable recall, driving effective campaigns and offer high ROI. Naturally adapting to the influencer-marketing realm, his pivotal role extends beyond individual campaigns, fostering brand loyalty and setting the tone for long-lasting market dominance. With M S Dhoni, brands don't just advertise, they resonate.

Top Media Options Used in Influencer Campaigns

Combo Package

Channel the market leadership of Combo Package in your marketing strategy, leveraging our unrivaled experience of executing 46 influencer-marketing campaigns. Our audience profile and extensive reach carve out a unique niche for us in national campaigns, premium launches, and corporate branding. Preferred by advertisers for superior visibility and recall, our strategically designed campaigns offer substantial ROI, keeping in stride with influencers' vertical. Trust Combo Package for persuasive, professional and impactful engagement.

Instagram Reels

As a market leader, Instagram Reels has raised the bar with its highest of 6 influencer-marketing campaigns. It offers huge reach, appealing to a diverse audience and cementing its storied reputation for premium branding on a national level. Advertisers consistently gravitate towards Instagram Reels for corporate branding & premium launches, given its profound visibility and recall. It optimizes your return on investment (ROI), fitting seamlessly into the influencer-marketing vertical. Seize the advantage, make Instagram Reels your choice for impactful advertising.

Video

Strengthen your brand's heartbeat with Video – the paragon of influencer-marketing! Cementing its spot as an industry leader, Video has successfully steered two high-profile campaigns, reaching an extensive audience of savvy consumers. Enjoy unsurpassed national visibility, ensure tantalizing recall, and relish impressive ROI. Advertisers nationwide prefer Video for premium launches, influential campaigns, and high-end corporate branding. Dive into the dynamic world of influencer-marketing with Video, where robust engagement meets powerful impact.

Influencer

Establishing market leadership with the highest 1 campaign successfully executed, Influencer has proven to be the premier choice for national campaigns, premium launches, and corporate branding. Capitalizing on a diverse audience profile, Influencer's exceptional reach guarantees unparalleled visibility and recall, delivering exceptional ROI. Ushering the influencer-marketing vertical into a new epoch, Influencer ensures a persuasive, professional, and impactful marketing experience.

Scripting and Video production

In the influencer-marketing vertical, Scripting and Video production hold prime leadership, executing an unmatched highest of 1 campaign. Harnessing a deep understanding of audience profiles and maximizing reach, they offer compelling reasons why top advertisers trust them for national campaigns, premium launches, and corporate branding. Ensuring unparalleled visibility, brand recall, and optimizing ROI, their persuasive, professional approach yields impactful results. Invest in Scripting and Video production - Scale new heights in your influencer-marketing journey.

Top Categories by Ad Spend in Q3 2026

Instagram Influencers Marketing in India
Instagram Influencer Marketing in India has been used extensively by advertisers. Instagram is a more youthful and image-based platform, advertisers from the category of fashion and lifestyle find it suitable for their brands. You can run influencer campaigns across categories and ad formats. Instagram supports both video and image formats. Popular ad types on Instagram are Images, Videos, carousels, and Stories. Depending on your requirement and the communication route, one can pick the right format for their campaign. 

Instagram Influencer Marketing Platform
The Media Ant provides a simple yet effective influencer marketing platform for Instagram. You can use the platform to view and shortlist top influencers on Instagram from your category. Once you have selected the influencers you want to go ahead with, add them to your dashboard. Share your message and make the payment for the campaign to go live. You can also write to us offline to get help in the selection of Instagram influencers or to take your campaign live. We also provide you with planning help in conceptualizing the concept for your Instagram influencer campaign. 

List of top Instagram Influencers in India
To get the list of top Instagram influencers in India, select the Instagram filter from Platform. The list of top influencers has been aggregated basis reach and engagement. Influencers with high reach and top engagement have been included in the list. You can further refine the list by using a combination of platform and the category. Say for e.g. you are looking for Fashion Influencers who can run your influencer campaign on FB. Select Fashion in the Category filter and Instagram from the platform filter. This selection gives you a list of the top travel influencers on Instagram.