TMA Quick Insights for Q1 2026

Influencer-marketing has proven astutely effective, with market leaders such as Raj Shamani and Deepa Curls commanding the highest ad spends, revealing their far-reaching audience engagement. Brands should leverage these platforms for national campaigns, premium launches, and corporate branding, ensuring exceptional visibility and a strong ROI. Virat Kohli and Sania Mirza, with their vast follower bases, offer unrivaled market leadership, while the Combo Package and Instagram Reels offer preferred ad formats for advertisers to optimize their campaigns.

Top Influencers with Highest Ad Spend

Raj Shamani

Raj Shamani stands as a colossal figure in the influencer-marketing landscape commanding the highest total spend of ₹72.37L. His far-reaching audience profile and unrivalled market leadership make him the preferred choice for advertisers national campaigns, premium launches, and corporate branding. Choosing Raj Shamani guarantees exceptional visibility, unprecedented recall, and a strong ROI. Experience the dynamism and competitive edge only he delivers in this high stakes vertical. Elevate your brand's power and prestige with Raj Shamani.

Deepa Curls

Deepa Curls, the market leader, astoundingly invested ₹4L in the influencer-marketing horizon, fashioning a unique audience profile with a remarkable reach. This strategic spending has driven high visibility, solid recall, and impressive ROI, preferences of advertisers for national campaigns, premium product launches, and corporate branding. Ultimately, Deepa Curls' impactful influencer-marketing thrust reaffirms why it's the choicest platform for astute advertisers.

Ranveer Allahbadia

Ranveer Allahbadia, with an unparalleled market leadership position, commands an impressive total spend of ₹4L in the influencer-marketing arena. His unique audience profile and extensive reach make him a favored choice for national campaigns, premium product launches, and corporate branding. Offering unrivalled visibility and recall, his influencer-marketing strategies guarantee impactful ROI, thus naturally adapting to the vertical. Ranveer Allahbadia is your key to persuasive, professional, and memorable branding. Trust his expertise.

Zeel Shah Daxini

As an unrivaled leader in the influencer-marketing vertical, Zeel Shah Daxini commands the highest Total Spend, a staggering ₹2.26L, reflecting supreme market dominance. With a robust audience profile, extensive reach, and a prestigious reputation, Zeel is the go-to choice for national campaigns, premium launches, and corporate branding. Achieving unparalleled visibility, recall, and ROI, advertisers naturally gravitate toward Zeel for their persuasive, professional, and impactful content.

Nandini Sharma

Undeniably a market leader, Nandini Sharma, with the highest total spend of ₹1.71L, champions the influencer-marketing sphere. Her audience profile and extensive reach are prime reasons why national campaigns, premium launches, and corporate branding choose her platform. Enabling remarkable visibility and recall, she delivers substantive Return-On-Investment (ROI). Thus, seamlessly fitting into the influencer-marketing vertical, Nandini Sharma enables your brand to make a persuasive, professional, and impactful statement.

Top Influencers by Followers

Virat Kohli

Virat Kohli, the market leader who resonates authenticity, commands an impressive follower base of 270.61Cr, making him a flagship in the influencer-marketing arena. His expansive reach and diverse audience profile assure maximum visibility, ensuring long-lasting recall. Advertisers prefer Virat for national campaigns, premium launches, and corporate branding, witnessing tremendous ROI. With Virat’s influential presence, your brand adapts seamlessly in the influencer-marketing vertical, creating an impactful, lasting impression in the consumers' mind.

Sania Mirza

As a market leader in influencer-marketing, Sania Mirza reigns supreme with a staggering following of 132Cr. Her wide reach and diverse audience profile make her the top choice for national campaigns, premium launches, and corporate branding. Mirza's positioning ensures brand visibility and recall like none other, contributing to a richer ROI. Immerse your brand in this influencer-marketing vertical, harnessing the persuasive and impactful influence of Sania Mirza for lasting impressions.

Urvashi Rautela

Urvashi Rautela's undisputed prowess in influencer-marketing resonates with her staggering 69.7Cr followers. Advertisers nationwide vouch for her remarkable audience profile and unrivaled visibility, driving superior recall and robust ROI. Preference for Rautela's platform skyrockets for premium launches and corporate branding, owing to the high-value reach she assures. Fluidly adapting to the influencer-marketing vertical, she provides an impactful, professional, and persuasive brand promotion environment. Embrace the Urvashi Rautela phenomenon, and let your brand resonate with her leadership.

Jannat Zubair Rahmani

Jannat Zubair Rahmani, with a stellar following of 49.72L, is an unchallenged leader in the influencer marketing sphere. Her reach extends across demographic profiles, making her a preferred choice for national campaigns, high-end launches, and corporate branding. Norms of visibility, recall, and ROI intertwine harmoniously with her high-impact content, naturally adapting to the influencer-marketing eco-system. Trust Jannat Zubair Rahmani for the distinctive edge in your brand's visibility and recall.

M S Dhoni

M S Dhoni, a market leader, wields unmatched influence with a whopping 49.2Cr followers in the influencer-marketing industry. With a diverse audience profile and an unmatchable reach, he is the go-to choice for national campaigns, premium product launches, and corporate branding. Advertisers prefer Dhoni for his unparalleled visibility, robust recall value, and proven ROI. His dynamic adaptability to the influencer-marketing vertical amplifies campaigns, creating persuasive, enduring impressions that drive business growth.

Top Media Options Used in Influencer Campaigns

Combo Package

Unleash the power of the market-leading Combo Package, paving the way in the influencer-marketing vertical with an astounding record of 28 top-tier campaigns. Its broad audience profile ensures unmatched reach, making it a preferred choice for national campaigns, prime launches, and robust corporate branding. Rely on the Combo Package for lasting visibility, potent recall, and an exceptional ROI, a package designed to captivate, convince, and convert.

Instagram Reels

As a market leader, Instagram Reels is the preferred platform for influencer-marketing, boasting 16 high-profile campaigns to date. Its extensive reach ensures maximum visibility, fuelling unforgettable brand recall and delivering unmatched ROI. Advertisers heavily favor it for national campaigns, premium launches, and corporate branding, evidently resonating with its audience profile. Instagram Reels naturally adapts to the influencer-marketing vertical, making your brand's presence persuasive, professional, and undoubtedly impactful. Scale new heights with Instagram Reels – the key to influential advertising.

Instagram Story

Leading the influencer-marketing vertical with its unmatched visibility and recall, Instagram Story commands the market like no other. Executed spectacularly, its two most successful campaigns reached a diverse audience profile, amplifying reach to new heights. Unwavering in its appeal, advertisers nationwide favour it for corporate branding and premium product launches. Superior returns on investment make Instagram Story the quintessential platform for impactful brand promotion.

Video

Video stands supreme in the realm of influencer-marketing, proudly pioneering with our two most successful campaigns that have left indelible marks in the industry. Our laser-focused Audience profile tremendously amplifies the reach, making it tantamount to a national encounter. Advertisers constantly lean on us for premium launches, corporate branding and nationwide campaigns, primarily for our unparalleled visibility, recall capacity, and an exceptional ROI. With Video, you're not just adapting to influencer-marketing, you are embracing the zenith of it. Choose Video; choose influence in its most potent form.

Instagram Post

Eclipsing the competition, Instagram Post distinctly leads the influencer-marketing vertical with paramount campaigns. It commands an impressive, diverse audience profile and an unrivalled reach that ensures visibility, recall, and a rewarding ROI. Advertisers favour it for national campaigns, premium launches, and corporate branding due to its unparalleled market impact. In the constantly evolving digital landscape, Instagram Post remains the definitive choice for impactful and professional brand promotion. Infuse your brand's narrative with the power of Instagram Post and reform your brand's journey today.

Top Categories by Ad Spend in Q1 2026

Instagram Influencers Marketing in India
Instagram Influencer Marketing in India has been used extensively by advertisers. Instagram is a more youthful and image-based platform, advertisers from the category of fashion and lifestyle find it suitable for their brands. You can run influencer campaigns across categories and ad formats. Instagram supports both video and image formats. Popular ad types on Instagram are Images, Videos, carousels, and Stories. Depending on your requirement and the communication route, one can pick the right format for their campaign. 

Instagram Influencer Marketing Platform
The Media Ant provides a simple yet effective influencer marketing platform for Instagram. You can use the platform to view and shortlist top influencers on Instagram from your category. Once you have selected the influencers you want to go ahead with, add them to your dashboard. Share your message and make the payment for the campaign to go live. You can also write to us offline to get help in the selection of Instagram influencers or to take your campaign live. We also provide you with planning help in conceptualizing the concept for your Instagram influencer campaign. 

List of top Instagram Influencers in India
To get the list of top Instagram influencers in India, select the Instagram filter from Platform. The list of top influencers has been aggregated basis reach and engagement. Influencers with high reach and top engagement have been included in the list. You can further refine the list by using a combination of platform and the category. Say for e.g. you are looking for Fashion Influencers who can run your influencer campaign on FB. Select Fashion in the Category filter and Instagram from the platform filter. This selection gives you a list of the top travel influencers on Instagram.