TMA Quick Insights for Q4 2025

As top media outlets, JioHotstar, YouTube, and the India vs Australia T20 Series on JioHotstar hold dominant positions, with ad spends above 1Cr, offering unparalleled reach and visibility. Their exceptional performances highlight the benefits of digital vertical for superior branding and customer retention. Their influential roles in steering national campaigns, premium launches, and corporate branding underpin the preferences for media platforms like Banner, Video, and Programmatic Advertising which recorded highest campaigns, promising persuasive, professional, and impactful branding.

Top Medias with Highest Ad Spend

JioHotstar

As the market leader in the digital sphere, JioHotstar has not only proven its dominance with a total spend of 208.35L, but also etched its impact in the minds of a diverse audience. Its unparalleled reach makes it the top pick for national campaigns, premium launches, or corporate branding. With high visibility, impeccable recall, and astonishing ROI, JioHotstar seamlessly adapts to the digital vertical. Its persuasive and deeply professional approach ensures impactful branding, making it the go-to platform for advertisers nationwide.

India vs Australia T20 Series on JioHotstar

The India vs Australia T20 Series on JioHotstar is leading the digital sphere with a staggering total spend of ₹1.89Cr, commanding the attention of a diverse national audience. Our platform offers unparalleled visibility and recall value, thus ensuring impressive returns on investment. Advertisers nationwide prefer us for premium launches, national campaigns, and corporate branding owing to our extensive reach and desirable audience profile. At JioHotstar, we adeptly champion the power of digital vertical, offering a persuasive, professional, and impactful advertising experience.

YouTube

Harness the unrivalled potential of YouTube, the digital market leader with a considerable total spend of ₹1.73Cr, for your national campaigns, premium launches and corporate branding. YouTube's superior reach, distinctive audience profile, and undeniable visibility guarantee exceptional levels of recall and impressive ROI. With its natural adaptation to the evolving digital sphere, YouTube remains the favoured choice for advertisers seeking impactful visibility and influential brand storytelling.

OTT Bundle CTV

OTT Bundle CTV is a market leader with impressive visibility, offering the highest total spend of ₹158.65L in the digital landscape. Appreciated for its vast reach and targeted audience profile, it becomes an advertiser's top choice for pivotal national campaigns, premium product launches, and corporate branding. Coupled with high recall rate and guaranteed ROI, OTT Bundle CTV naturally aligns with the digital vertical, forging a persuasive and significant impact.

India vs Australia ODI Series On JioHotstar

Experience the thrill of the India vs Australia ODI Series on JioHotstar, a front-runner in digital with a groundbreaking total spend of ₹1.21Cr. This platform offers marketers unrivaled reach, targeting an affluent, engaged audience spanning the nation. Our robust visibility, remarkable recall, and optimum ROI make it the preferred choice for national campaigns, premium launches, and corporate branding. Adapting seamlessly to the digital vertical, JioHotstar is where your brand deserves to shine.

Popular Medias with Unique Views

JioHotstar

JioHotstar, as a market leader, harnesses its commanding digital footprint by boasting the highest Unique views count of 8.3K. The platform offers unparalleled reach, with a rich audience profile catering to national campaigns, premium launches, and corporate branding. Advertisers prefer JioHotstar as it assures amplified visibility, enhanced recall, and tangible ROI. Swiftly adapting to the digital vertical, JioHotstar delivers power-packed, result-oriented advertising opportunities. Make every impression count, and choose JioHotstar for impactful promotion!

Book My Show

Experience the power of market leadership with Book My Show, the unparalleled digital titan with the highest Unique views at 4.6K. Our precisely defined audience profile guarantees widespread reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. With Book My Show, visibility, recall and ROI aren't just buzzwords, they're tangible results. Immerse yourself in the digital vertical and witness the stunning impact Book My Show can deliver for your brand.

YourStory

YourStory exemplifies market leadership in the digital spectrum, boasting the highest unique views at 4.17K. Our extensive reach, a premium audience profile, and superior visibility make us the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers trust us for palpable recall and impressive ROI. We adeptly adapt to ever-evolving digital verticals, delivering persuasive, professional, and impactful messaging. Partner with YourStory, lead your story.

Hindustan Times

Hindustan Times stands as a market leader in the digital space, boasting an unparalleled reach with 2.57K unique views. Our diversified audience profile allows advertisers to target precise demographics, amplifying their national campaigns, premium launches, and corporate branding initiatives. Chosen frequently for its promise of high visibility, enhanced recall, and stellar ROI, Hindustan Times naturally adapts to the digital vertical, delivering persuasive, professional, and impactful messages that resonate with viewers.

Money Control

With a commanding market leadership and the highest Unique views of 2.15K, Money Control stands at the forefront of the digital arena. It offers an unrivalaled reach and an audience profile that has consistently attracted national advertisers for premium launches and corporate branding. The reasons are clear: superior visibility, significant recall, and compelling ROI. With Money Control, your message not only resonates but also adapts effortlessly within the dynamic digital vertical, preserving its persuasive impact. Count on Money Control for potent and professional advertising solutions.

Top Media Options Used

Banner

Exemplifying market leadership, Banner has flawlessly executed an incredible 178 campaigns in the digital spectrum, effectively reaching varied audience profiles. Advertisers nationwide prefer Banner for premium launches and corporate branding, leveraging its extensive reach. Banner's assured visibility, powerful recall, and impressive ROI make it an inevitable choice. Seamlessly adapting to the digital vertical, Banner upholds a persuasive, professional, and impactful approach that sets it apart. Witness the undeniable Banner effect.

Video

Unleashing the power of digital, Video reigns as the uncontested market leader, boasting an impressive record of 125 campaigns of unmatched visibility and recall. Its expansive reach and distinctive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Its strong prominence in the digital vertical ensures exceptional ROI, making Video the quintessential platform for persuasive, professional, and impactful advertising. Experience the supremacy of Video.

Programmatic Advertising

With its market leadership in the digital vertical, Programmatic Advertising is recognized for executing the highest number of campaigns, standing at 21. The unique audience profiling enhances reach, making it a preferred choice for national campaigns, premium launches, and corporate branding. Emphasizing visibility and recall, it guarantees remarkable ROI, further solidifying its stance. Adopt naturally to the digital expansion with Programmatic Advertising, and craft your persuasive, professional, and impactful brand narrative.

Connected TV

Commanding the digital sphere with the highest record of 11 campaigns, Connected TV stands as the undisputed market leader. Our reach extends to an eclectic audience profile, making us the go-to platform for high-impact national campaigns, premium launches, and comprehensive corporate branding. Advertisers prefer us for superior visibility, enduring recall, and exceptional ROI. In the rapidly evolving digital landscape, Connected TV naturally adapts, setting the standard for persuasive, professional, and impactful messaging.

Agency fee

Agency Fee, the market leader in digital advertising, is renowned for executing the highest number of campaigns at 7. Our extensive audience profile guarantees superior reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our unparalled visibility and recall resonate powerfully with our clientele, promising high ROI. As we naturally adapt to the digital vertical, our aim is to imprint your brand vividly in the digital memory-space. Offering persuasive, professional, and impactful solutions, Agency Fee rules the roost in digital advertising.

Top Categories by Ad Spend in Q4 2025

What is Social Media Advertising?

Social media advertising is paid promotion on platforms like Facebook, Instagram, LinkedIn, Twitter (X), TikTok, and YouTube where you pay to display ads to specific audiences while they browse their feeds, watch videos, or engage with content. Unlike organic posts that rely on algorithms and followers, paid ads guarantee your message reaches your target audience based on demographics, interests, behaviors, and more.

Thinking about how to get your business in front of more of the right people? You're probably already posting on social media, but have you considered amplifying your reach with paid ads? With billions of people spending hours daily on social platforms, social media advertising has become essential for businesses looking to grow.

More and more businesses are shifting their ad budgets from traditional channels to social media. That's where social media advertising comes in, and it's a game-changer for businesses like yours.

Basically, social media advertising means paying to show your content – whether it's a product, service, or brand message – to people who are most likely to be interested. Think Facebook, Instagram, LinkedIn, TikTok – all those platforms where people spend their time. Your ads appear naturally in their feeds, stories, or between videos they're watching.

Types of Social Media Ads

Within the dynamic landscape of digital advertising, social media advertising offers a diverse range of formats to effectively engage target audiences. A clear understanding of these formats is crucial for maximizing the impact of any social media campaign. The following outlines the primary categories of social media ad units:

1. Image Ads: Simple yet powerful, image ads dominate social media advertising through visual appeal.

• Single Image Posts: These ads feature one high-quality image with compelling copy, appearing seamlessly in users' feeds. Perfect for product showcases, announcements, or brand awareness campaigns.

• Carousel Ads: Multiple images (typically 2-10) in a single ad unit that users can swipe through. Ideal for showcasing product catalogs, step-by-step guides, or telling a visual story.

• Collection Ads: Featured primarily on Instagram and Facebook, these combine a cover image or video with multiple product images below, creating a mobile storefront experience.

2. Video Ads: Leveraging motion and storytelling, video ads offer the highest engagement rates across social platforms.

• In-Feed Video Ads: These videos appear directly in users' feeds and auto-play as they scroll. Typically ranging from 15 seconds to 3 minutes, they're effective for demonstrations, testimonials, and storytelling.

• Story Ads: Vertical, full-screen video ads that appear between organic stories on Instagram, Facebook, Snapchat, and YouTube. These immersive ads last 15-30 seconds and command full attention.

• Reels/Short-Form Video Ads: Short, snappy videos designed for Instagram Reels, YouTube Shorts, and TikTok. Usually under 60 seconds, these ads blend seamlessly with organic content and drive high engagement.

• Live Video Ads: Sponsored live streams or ads appearing during live broadcasts, creating real-time engagement opportunities.

3. Interactive Ads: Designed to actively engage the viewer, these formats promote user participation and deeper connections.

• Poll Ads: Ads featuring interactive polls that invite users to vote on questions, increasing engagement while gathering valuable consumer insights.

• Lead Generation Ads: Forms built directly into the ad that pre-populate with user information, allowing seamless lead capture without leaving the platform.

• Messenger/DM Ads: Ads that encourage users to start a conversation via direct messaging, facilitating one-on-one interactions.

• AR (Augmented Reality) Filters: Interactive experiences on Instagram, Snapchat, and TikTok that let users "try on" products or engage with branded effects.

4. Shopping Ads: E-commerce focused formats that turn browsing into buying.

• Product Catalog Ads: Dynamically generated ads that showcase products from your catalog, often with real-time pricing and availability.

• Shoppable Posts: Organic-looking posts with product tags that users can click to purchase directly, available on Instagram and Facebook.

Social Media Advertising Platforms

• Facebook Ads: With over 2.9 billion monthly active users globally, Facebook remains the largest social advertising platform. Its sophisticated targeting capabilities and diverse ad formats make it suitable for reaching audiences across age groups and demographics, though it's particularly strong with users aged 25-54.

• Instagram Ads: Owned by Meta (Facebook), Instagram boasts over 2 billion monthly users and is ideal for visual storytelling. It attracts a younger, more engaged audience (primarily 18-34 years old) and is particularly effective for lifestyle, fashion, beauty, food, and travel brands.

• LinkedIn Ads: The premier B2B advertising platform with over 900 million professionals. LinkedIn is unmatched for reaching decision-makers, executives, and professionals based on job title, company, industry, and skills. It's more expensive but delivers high-quality B2B leads.

• Twitter (X) Ads: With approximately 550 million monthly users, X is effective for real-time marketing, trending topics, and conversations. It's particularly useful for brands wanting to engage in current events, tech announcements, or building thought leadership.

• TikTok Ads: The fastest-growing platform with over 1 billion users, predominantly Gen Z and young millennials. TikTok excels at viral, authentic, and creative short-form video content, making it ideal for brands targeting younger audiences.

• YouTube Ads: As the world's second-largest search engine with over 2.5 billion users, YouTube offers powerful video advertising through Google Ads. It's excellent for longer-form content, tutorials, and reaching audiences actively searching for information.

• Pinterest Ads: With around 450 million users, Pinterest is uniquely positioned for discovery and purchase intent. Users actively seek inspiration for home decor, fashion, recipes, and DIY projects, making it valuable for e-commerce brands.

• Snapchat Ads: Popular among younger audiences (primarily 13-24 years old) with approximately 600 million users. Snapchat's AR lenses and filters offer unique creative opportunities for interactive brand experiences.

What are the Advantages of Social Media Advertising?

• Precision Targeting: Social media platforms offer incredibly detailed targeting options that go far beyond traditional advertising. You can reach people based on age, location, gender, interests, behaviors, job titles, life events, and even their recent purchase activity. This granular approach minimizes wasted ad spend by ensuring your message reaches the most receptive audience, maximizing the impact of your campaigns. You can even create lookalike audiences based on your existing customers.

• Engaged Audiences: People actively choose to be on social media, scrolling through content that interests them. This intentional engagement means your ads reach users when they're in an attentive, receptive mindset. They're already engaged with their screens, making them more likely to notice, interact with, and remember your message compared to passive media consumption.

• Measurable Results: Social media advertising provides comprehensive analytics and performance metrics in real-time. You can track impressions, reach, clicks, engagement, conversions, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). This data-driven approach allows for continuous campaign optimization, enabling you to refine your targeting, creative, and budgets for maximum ROI. You know exactly what's working and what isn't.

• Cost Efficiency: Unlike traditional advertising with high minimum spends, social media advertising is accessible to businesses of all sizes. You can start with as little as ₹100-500 per day and scale based on results. The auction-based bidding system and precise targeting often deliver better ROI than traditional channels, as you're only paying to reach people most likely to convert.

• Brand Building & Community: Social media ads don't just drive conversions – they build relationships. Through consistent presence, engaging content, and interactive formats, you can create a community around your brand. User-generated content, comments, shares, and conversations all contribute to authentic brand building that extends beyond the ad itself.

• Retargeting Capabilities: One of social media advertising's most powerful features is retargeting. You can show ads to people who've visited your website, engaged with your content, or are in your customer database. This keeps your brand top-of-mind and significantly increases conversion rates by reaching warm audiences multiple times throughout their buying journey.

• Creative Flexibility: Social platforms support various formats – images, videos, carousels, stories, reels – giving you creative freedom to experiment and find what resonates with your audience. You can test different messages, visuals, and calls-to-action quickly and affordably.

Social Media Advertising Agency

The Media Ant has established itself as a leading agency in the social media advertising space. As social media advertising continues to evolve with new platforms, formats, and targeting capabilities, we work closely with both the platforms and advertisers to create custom solutions that deliver results.

Advertisers come to us to understand their audience, identify the right social media platforms for their goals, develop creative strategies, and execute campaigns at competitive rates. Whether you're looking to build brand awareness, generate leads, drive website traffic, or boost e-commerce sales, we have the expertise and platform relationships to make it happen.

If you're looking for an agency that can help you advertise effectively across any social media platform, The Media Ant is the right choice. You can Contact us through email, WhatsApp, or call. We provide assured flawless execution, best rates for your media buy, and strategic guidance on audience targeting, creative development, and campaign optimization. We'll recommend the right platforms, formats, and targeting filters to reach your target audience more effectively and achieve your business objectives.

Frequently Asked Questions

1. How much does social media advertising cost in India?

Social media advertising costs in India vary by platform. Facebook and Instagram ads typically cost ₹50-300 per CPM or ₹5-50 per click. LinkedIn is more expensive at ₹500-2,000 per CPM. TikTok and YouTube range from ₹100-500 per CPM. Small campaigns can start at ₹10,000-20,000 per month, while large-scale campaigns with advanced targeting can exceed ₹5,00,000. Costs depend on platform, targeting specificity, ad format, competition, and campaign objectives.

2. How does social media advertising work?

Social media advertising works by creating targeted ad campaigns on platforms where your audience spends time. You define your target audience using demographics, interests, behaviors, and other parameters. Your ads then appear in users' feeds, stories, or as sponsored content. You pay based on impressions, clicks, or conversions, depending on your campaign objective.

3. What are the types of social media ads?

Common types include:

• Image ads (single image and carousel)

• Video ads (in-feed, stories, reels)

• Story ads (full-screen vertical format)

• Shopping/product catalog ads

• Lead generation ads

• Poll and interactive ads

• Messenger/DM ads

4. Which social media platforms should I advertise on?

The best platform depends on your target audience and goals. Facebook and Instagram work for most B2C brands. LinkedIn is essential for B2B. TikTok and Snapchat are ideal for Gen Z audiences. YouTube suits video content and educational messaging. Pinterest works well for visual discovery in fashion, home decor, and lifestyle. A good agency can help determine the right mix.

5. Can social media ads be targeted by specific demographics?

Yes! Social media platforms offer highly sophisticated targeting including age, gender, location, interests, behaviors, job titles, income levels, education, life events, purchase intent, and more. You can also create custom audiences from your customer lists and lookalike audiences based on your best customers.

6. What is a good social media advertising agency in India?

The Media Ant is a top social media advertising agency in India, offering comprehensive solutions to run impactful campaigns across all major platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and more. We provide strategy, creative, execution, and optimization services tailored to your business goals.