TMA Quick Insights for Q4 2025

As top media outlets, JioHotstar, YouTube, and the India vs Australia T20 Series on JioHotstar hold dominant positions, with ad spends above 1Cr, offering unparalleled reach and visibility. Their exceptional performances highlight the benefits of digital vertical for superior branding and customer retention. Their influential roles in steering national campaigns, premium launches, and corporate branding underpin the preferences for media platforms like Banner, Video, and Programmatic Advertising which recorded highest campaigns, promising persuasive, professional, and impactful branding.

Top Medias with Highest Ad Spend

JioHotstar

As the market leader in the digital sphere, JioHotstar has not only proven its dominance with a total spend of 208.35L, but also etched its impact in the minds of a diverse audience. Its unparalleled reach makes it the top pick for national campaigns, premium launches, or corporate branding. With high visibility, impeccable recall, and astonishing ROI, JioHotstar seamlessly adapts to the digital vertical. Its persuasive and deeply professional approach ensures impactful branding, making it the go-to platform for advertisers nationwide.

India vs Australia T20 Series on JioHotstar

The India vs Australia T20 Series on JioHotstar is leading the digital sphere with a staggering total spend of ₹1.89Cr, commanding the attention of a diverse national audience. Our platform offers unparalleled visibility and recall value, thus ensuring impressive returns on investment. Advertisers nationwide prefer us for premium launches, national campaigns, and corporate branding owing to our extensive reach and desirable audience profile. At JioHotstar, we adeptly champion the power of digital vertical, offering a persuasive, professional, and impactful advertising experience.

YouTube

Harness the unrivalled potential of YouTube, the digital market leader with a considerable total spend of ₹1.73Cr, for your national campaigns, premium launches and corporate branding. YouTube's superior reach, distinctive audience profile, and undeniable visibility guarantee exceptional levels of recall and impressive ROI. With its natural adaptation to the evolving digital sphere, YouTube remains the favoured choice for advertisers seeking impactful visibility and influential brand storytelling.

OTT Bundle CTV

OTT Bundle CTV is a market leader with impressive visibility, offering the highest total spend of ₹158.65L in the digital landscape. Appreciated for its vast reach and targeted audience profile, it becomes an advertiser's top choice for pivotal national campaigns, premium product launches, and corporate branding. Coupled with high recall rate and guaranteed ROI, OTT Bundle CTV naturally aligns with the digital vertical, forging a persuasive and significant impact.

India vs Australia ODI Series On JioHotstar

Experience the thrill of the India vs Australia ODI Series on JioHotstar, a front-runner in digital with a groundbreaking total spend of ₹1.21Cr. This platform offers marketers unrivaled reach, targeting an affluent, engaged audience spanning the nation. Our robust visibility, remarkable recall, and optimum ROI make it the preferred choice for national campaigns, premium launches, and corporate branding. Adapting seamlessly to the digital vertical, JioHotstar is where your brand deserves to shine.

Popular Medias with Unique Views

JioHotstar

JioHotstar, as a market leader, harnesses its commanding digital footprint by boasting the highest Unique views count of 8.3K. The platform offers unparalleled reach, with a rich audience profile catering to national campaigns, premium launches, and corporate branding. Advertisers prefer JioHotstar as it assures amplified visibility, enhanced recall, and tangible ROI. Swiftly adapting to the digital vertical, JioHotstar delivers power-packed, result-oriented advertising opportunities. Make every impression count, and choose JioHotstar for impactful promotion!

Book My Show

Experience the power of market leadership with Book My Show, the unparalleled digital titan with the highest Unique views at 4.6K. Our precisely defined audience profile guarantees widespread reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. With Book My Show, visibility, recall and ROI aren't just buzzwords, they're tangible results. Immerse yourself in the digital vertical and witness the stunning impact Book My Show can deliver for your brand.

YourStory

YourStory exemplifies market leadership in the digital spectrum, boasting the highest unique views at 4.17K. Our extensive reach, a premium audience profile, and superior visibility make us the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers trust us for palpable recall and impressive ROI. We adeptly adapt to ever-evolving digital verticals, delivering persuasive, professional, and impactful messaging. Partner with YourStory, lead your story.

Hindustan Times

Hindustan Times stands as a market leader in the digital space, boasting an unparalleled reach with 2.57K unique views. Our diversified audience profile allows advertisers to target precise demographics, amplifying their national campaigns, premium launches, and corporate branding initiatives. Chosen frequently for its promise of high visibility, enhanced recall, and stellar ROI, Hindustan Times naturally adapts to the digital vertical, delivering persuasive, professional, and impactful messages that resonate with viewers.

Money Control

With a commanding market leadership and the highest Unique views of 2.15K, Money Control stands at the forefront of the digital arena. It offers an unrivalaled reach and an audience profile that has consistently attracted national advertisers for premium launches and corporate branding. The reasons are clear: superior visibility, significant recall, and compelling ROI. With Money Control, your message not only resonates but also adapts effortlessly within the dynamic digital vertical, preserving its persuasive impact. Count on Money Control for potent and professional advertising solutions.

Top Media Options Used

Banner

Exemplifying market leadership, Banner has flawlessly executed an incredible 178 campaigns in the digital spectrum, effectively reaching varied audience profiles. Advertisers nationwide prefer Banner for premium launches and corporate branding, leveraging its extensive reach. Banner's assured visibility, powerful recall, and impressive ROI make it an inevitable choice. Seamlessly adapting to the digital vertical, Banner upholds a persuasive, professional, and impactful approach that sets it apart. Witness the undeniable Banner effect.

Video

Unleashing the power of digital, Video reigns as the uncontested market leader, boasting an impressive record of 125 campaigns of unmatched visibility and recall. Its expansive reach and distinctive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Its strong prominence in the digital vertical ensures exceptional ROI, making Video the quintessential platform for persuasive, professional, and impactful advertising. Experience the supremacy of Video.

Programmatic Advertising

With its market leadership in the digital vertical, Programmatic Advertising is recognized for executing the highest number of campaigns, standing at 21. The unique audience profiling enhances reach, making it a preferred choice for national campaigns, premium launches, and corporate branding. Emphasizing visibility and recall, it guarantees remarkable ROI, further solidifying its stance. Adopt naturally to the digital expansion with Programmatic Advertising, and craft your persuasive, professional, and impactful brand narrative.

Connected TV

Commanding the digital sphere with the highest record of 11 campaigns, Connected TV stands as the undisputed market leader. Our reach extends to an eclectic audience profile, making us the go-to platform for high-impact national campaigns, premium launches, and comprehensive corporate branding. Advertisers prefer us for superior visibility, enduring recall, and exceptional ROI. In the rapidly evolving digital landscape, Connected TV naturally adapts, setting the standard for persuasive, professional, and impactful messaging.

Agency fee

Agency Fee, the market leader in digital advertising, is renowned for executing the highest number of campaigns at 7. Our extensive audience profile guarantees superior reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our unparalled visibility and recall resonate powerfully with our clientele, promising high ROI. As we naturally adapt to the digital vertical, our aim is to imprint your brand vividly in the digital memory-space. Offering persuasive, professional, and impactful solutions, Agency Fee rules the roost in digital advertising.

Top Categories by Ad Spend in Q4 2025

PR Release Digital Advertising

PR Release digital advertising can be defined as placing digital ads on websites and apps that are categorized under PR Release topic. 

PR Release digital advertising can prove to be very effective for brands/advertisers who work in the PR Release field or have the same target audience. For example, for sports and games websites and apps, we know that the primary audience is males. Hence, any brand looking to target a male audience like financial products or automobiles would opt for advertising on sports websites.

The reason why PR Release digital advertising is so popular is that advertising on PR Release websites and apps would mean showing the ads to a targeted audience which would lead to a higher click-through rate and hence a better conversion rate. 

PR Release Digital Advertisement Rates

PR Release digital advertisement rates depend on the following factors:

• Reach and Users of the website and app: Reach and users of the website and app decide how many people/users can be reached out to through advertising hence plays a major role in deciding the PR Release digital advertising price.

• Type of categories: The categories also define what kind of audience comes on the websites/apps. For example, news websites might have a less loyal audience than OTT apps. Hence, the category also helps decide the PR Release digital advertisement rates. 

• Targeting Options Available: The type of targeting options on the website/apps decide how precisely the apps/websites would be able to target the audience. Hence, a platform offering multiple targeting options would charge higher PR Release digital advertisement rates. 

• Advertising Format: The visibility of digital ads depends a lot on the types of ads offered by the websites and apps and hence are important to determine the PR Release digital advertising price. 

PR Release Digital Advertising Price

PR Release digital advertising price can be calculated based on the following factors:

• Cost per unit: The PR Release digital advertising rates would directly depend on the cost per unit of the ad. This cost per unit can be CPC, CPM, CPV, etc depending on the PR Release advertising platform and the digital ad format. 
• The number of units of ads: The other important factor can be the number of impressions, clicks, views, etc gathered on the ads that can be multiplied by the cost per unit to obtain the PR Release digital advertisement rates. 
• Targeting filters: Another factor that can add the premium to the total PR Release digital advertising price is the number of targeting options/filters.

 Advantages of PR Release Digital Platform Advertising

Following are some of the advantages of PR Release digital platform advertising:

• Targeted Audience: Since the ads are placed on specific topic-based websites/apps, for brands who cater to the same field, the audience are very relevant and hence brings better conversion. 
• High level of engagement: Specific topic-based websites/apps experience a very high level of engagement in terms of repeat users and time spent hence giving advertisers the opportunity to retarget the same audience hence creating high impact. 
• Real-time monitoring: One of the top advantages of PR Release digital platform advertising is that it provides real-time monitoring of campaign performance. 

 Top Platforms for PR Release Digital Advertising

To know the top platforms for PR Release digital advertising, follow these steps:

• Visit the Digital Tool Page.
• Select PR Release under categories filter.
• On the top right corner, you can find the option to sort the selections based on two factors- Top searched and price.
• On selecting the “top searched” method to sort the cards, you will get top platforms for PR Release digital advertising. 

Frequently Asked Questions

1. How much does it cost to advertise on a digital PR Release platform?

The cost to advertise on a digital PR Release platform would depend on many factors as discussed above. It may vary from 7.5 paise per impression for Hotstar (mid-roll video) to 25 lakh for YouTube masthead on per day basis. 

The Media Ant is the best digital PR Release advertising agency that provides more than lakh advertising options under digital advertising. One can find the cost of digital advertising on any of these platforms within a few clicks. 

 2.  How to know the campaign execution details of digital PR Release platform Ads?

One of the top reasons to opt for digital PR Release platform ads is that digital advertising campaigns can be tracked on a regular basis and in case of any requirement, the campaign can be edited. 

The Media Ant would share timely reports that would contain the campaign execution details of digital PR Release platform ads. The report would detail daily performance, spending, and cost per action for the digital PR Release platform ad campaigns. 

 3. How to select the best digital PR Release advertising platform?

The best digital PR Release advertising platform would totally depend on the brands’ requirements. The first question that the brands should answer is- who is their target audience?

Once the target audience is defined, the next step is to check which of the digital PR Release advertising platform has the ability to target this audience the best. Some of the platforms may cater to the exact audience or some of them might have the relevant targeting options to filter out the irrelevant audience. 

Once the target audience requirement is met, the next question to be asked is- What are the various ad formats offered by digital PR Release advertising platforms? This would help the brands select the appropriate ad format as per their budget and resources.

The last but most important question that remains is- What are the digital PR Release advertisement rates? This can be the deal breaker question and should be answered carefully. 

Once all these questions are satisfied, the brands can make a list of the best digital PR Release advertising platforms. 

 4. What is the effectiveness of digital PR Release advertising?

The effectiveness of digital PR Release advertising lies in the fact that these advertising platforms are relevant for brands who have an audience similar to those visiting the PR Release websites and apps. 

One common observation is that when the ads appear to be genuine content, they have more chances to be clicked. This is the rationale behind the growing popularity of native advertising and by advertising on the relevant PR Release digital platforms, brands can expect a higher number of conversions.