Women’s Premier League On Jiohotstar Advertising Cost
About Women’s Premier League On Jiohotstar Advertising Cost
Women’s Premier League On Jiohotstar Ads help reach more people and target consumers using online channels at every sales funnel stage. Women’s Premier League On Jiohotstar Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With monthly active users, Women’s Premier League On Jiohotstar Ads target a large-scale audience using precision retargeting.
Key Insights
Top Choice
Video
Base Rate
₹ 0.11 Per Impression
Banner
Base Rate
₹ 0.083 Per Impression
Connected TV
Base Rate
₹ 0.385 Per Impression
Squeeze Ups
Base Rate
₹ 19,800 Per Exposure
Patner Sponsorship Package
Base Rate
₹ 3,85,00,000 Per Package
Auctions Patner
Base Rate
₹ 27,50,000 Per Package
Feature Packages
Base Rate
₹ 1,65,00,000 Per Package
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Media Demographics & Analytics
User Reach & Demographics
Users
Expected Reach- 2026
In million
OTT
105
TV
245
Women’s Premier League On Jiohotstar Advertising Cost
Advertising Option | TMA Offer | Place Ads |
|---|---|---|
Video | ₹ 0.1 Per Impression | Book Ads Now |
Banner | ₹ 0.075 Per Impression | Book Ads Now |
Connected TV | ₹ 0.35 Per Impression | Book Ads Now |
Squeeze Ups | ₹ 18,000 Per Exposure | Book Ads Now |
Patner Sponsorship Package | ₹ 3,50,00,000 Per Package | Book Ads Now |
Auctions Patner | ₹ 25,00,000 Per Package | Book Ads Now |
Feature Packages | ₹ 1,50,00,000 Per Package | Book Ads Now |
Why Should Brands Advertise on WPL 2026 on JioHotstar?
WPL 2026 on JioHotstar is becoming one of India’s most influential digital sporting events, driven by rising women’s cricket fandom, balanced gender viewership, and strong urban + Bharat adoption. With free streaming, multi-language access, and fast-growing CTV consumption, WPL offers brands a rare opportunity to reach 120–150 million viewers during a high-engagement tournament.
Brands should advertise on WPL 2026 on JioHotstar to reach female decision-makers, premium CTV households, aspirational youth, and regional audiences — all within a brand-safe, highly engaging live-sports environment.
Here’s why advertisers prioritise WPL on JioHotstar:
Growing Digital Reach: WPL has seen double-digit growth each season, creating a scalable opportunity for national and regional brands.
Balanced Male–Female Audience: Nearly half of WPL’s viewers are women — making it ideal for categories normally underserved in cricket advertising.
Rising CTV Consumption: With 30–35% viewership expected on Connected TVs, brands get TV-like visibility with digital-targeting precision.
Regional Language Appeal: Multiple language streams allow brands to reach state-level audiences with localised creatives.
High Engagement During Live Matches: Women’s cricket enjoys growing loyalty and attention — leading to strong ad recall during breaks and key match moments.
Safe & Positive Brand Environment: WPL aligns naturally with themes like empowerment, progress, and inclusivity — enhancing long-term brand favourability.
Advertising Formats for WPL 2026 on JioHotstar
WPL 2026 provides a wide range of impactful and cost-efficient ad formats suited for national brands, regional advertisers, and digital-first businesses.
Ad Format | Where It Appears | Why It’s Effective | Best For |
Pre-Roll Ads | Before the live stream begins | Guaranteed visibility at the start of the match | Awareness campaigns, FMCG, fintech |
Mid-Roll Ads | During breaks, timeouts, inning transitions | Highest engagement; peak attention | National brands, e-commerce |
CTV Video Ads (Premium) | Full-screen on Connected TVs | TV-like branding + premium household reach | BFSI, Auto, Tech, Consumer Durables |
L-Band Overlay Ads | Non-intrusive on-screen branding | Strong recall at lower cost | Retail, apps, quick commerce |
Branded Slates / Static Screens | Between overs or interruptions | Cost-efficient mass visibility | Regional brands, multi-city campaigns |
In-App Display Banners | Homepage, tiles, browsing pages | Geo/language targeting for discovery | App installs, promo campaigns |
Skin / Takeover Ads | Full app interface domination | Maximum impact during match days | Big launches, festive bursts |
Audience Profile for WPL 2026 Streaming on JioHotstar
The WPL audience reflects India’s modern, digitally active viewer base — with strong female participation, metro penetration, and rising adoption in emerging markets.
Audience Metric | WPL 2026 Projection |
Total Digital Reach | 120–150 Million Viewers |
Connected TV (CTV) Share | 30–35% |
Mobile Viewership | 65–70% |
Gender Split | 52% Male • 48% Female |
Metro + Tier 1 Cities | 50% |
Tier 2 + Tier 3 + Rural | 50% |
Age 18–34 | 58% |
Age 35–44 | 26% |
Age 45+ | 16% |
Languages Available | Hindi, English + Regional Streams |
This makes WPL an ideal platform for brands targeting families, women, young professionals, regional audiences, and CTV-first viewers.
What Are the WPL Advertising Rates in 2026?
WPL 2026 advertising rates on JioHotstar start from approximately ₹120–₹180 CPM for mobile pre-roll and mid-roll inventory, going up to ₹200–₹240 CPM for premium or high-demand matches. Standard display and banner ads typically range from ₹50 to ₹90 CPM, depending on geo targeting, language selection, and app placement depth.
Connected TV (CTV) inventory carries a premium, starting around ₹350–₹400 CPM and reaching ₹500–₹600 CPM for marquee matches, evening games, and finals. For fixed 10-second CTV spot buys, brands can expect a range of ₹2–4 lakhs for regular matches and ₹5–7 lakhs (or more) for prime fixtures with higher concurrency.
High-impact formats such as app takeovers, skins, and branded UI placements generally begin at ₹8–15 lakhs and may extend up to ₹20–25 lakhs, depending on match importance, frequency of exposure, and inventory availability. These ranges vary based on demand, match type, targeting depth, and category competition during the tournament.
WPL Advertising Agency-The Media Ant
If you’re planning to advertise during WPL 2026, The Media Ant makes the entire process smooth, transparent, and impact-driven. With teams across Mumbai, Delhi, and Bangalore, we help brands of all sizes plan, buy, and run WPL campaigns seamlessly on JioHotstar and other digital platforms.
Our performance specialists monitor your campaigns closely—especially on Connected TV—to ensure strong delivery, accurate pacing, and meaningful engagement. From creative guidance to real-time optimizations, you get full support throughout the tournament.
As a leading digital advertising partner, we offer competitive WPL 2026 ad rates and hassle-free execution powered by our in-house monitoring tools. You can check the latest WPL rates directly on our platform and track your campaign performance anytime through our live dashboard.
Whether you’re aiming for high-impact visibility, regional targeting, or a full-funnel digital plan, our planning tools help you compare options and choose the right combinations.
To get started, simply reach out to us via chat, phone, or email—our contact details are available on the website.
How Can You Easily Book WPL 2026 Ads Through The Media Ant?
Step 1: Share Your Goals & Budget
Tell us your audience, objectives, and budget so we can shortlist the right formats.
Step 2: Get a Custom WPL Media Plan
We share recommendations for ad formats (pre-roll, CTV, L-band, takeovers), match selection, and pricing.
Step 3: Confirm Inventory & Final Costs
We check live availability with JioHotstar and confirm the best-value slots.
Step 4: Submit Your Ad Creatives
Send your video or banners — we help optimise creatives if needed.
Step 5: Launch & Monitor Your Campaign
Your ads go live during WPL matches, with real-time tracking for delivery and performance.
If you want your brand to stand out during one of India’s fastest-growing sports properties, now is the right time to plan your WPL 2026 strategy. Partnering with The Media Ant gives you access to transparent rates, dedicated support, multiple ad formats, and complete monitoring — ensuring your brand makes a lasting impact.
Frequently Asked Questions
1. How much does it cost to advertise during WPL 2026?
Mobile video CPMs start at ₹120–₹180, while CTV ranges from ₹350–₹600 CPM.
2. What is the minimum budget for WPL 2026 advertising?
Most brands begin with ₹3–5 lakhs for mobile-only campaigns.
3. Are WPL 2026 ads cheaper than IPL ads?
Yes — WPL is more cost-effective, with lower CPMs and flexible packages.
4. Do WPL ad rates increase for finals and big matches?
Yes, marquee matches typically have higher CPMs and limited inventory.
5. What ad formats can brands use during WPL 2026?
Pre-roll, mid-roll, CTV video, L-band overlays, banners, and app takeovers.
6. Can I target specific cities or states during WPL?
Yes — JioHotstar supports geo-targeting down to state and city clusters.
7. Is regional language targeting available for WPL?
Yes, brands can target users in Hindi, English, and additional regional feeds.
8. Is WPL good for female-focused brands?
Absolutely — WPL has one of the highest female viewership ratios in cricket.
9. Are CTV ads effective during WPL 2026?
Yes — CTV offers premium households, big-screen impact, and high recall.
