Scratch card ads on the RailYatri platform give brands a fun and interactive way to engage users during their ticket booking and travel tracking journey. These ads appear after key actions like booking a train or bus ticket, checking PNR status, or tracking a live train. Users can “scratch” a digital card to unlock offers, discounts, or rewards. Pricing is usually based on a cost-per-engagement (CPE) model, and may vary depending on the page type and targeting level.