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Advertising in IPL 2020 on Hotstar, App

Advertising in IPL 2020 on Hotstar, App
Popular Media

Banner

Unavailable

Video

Per Impression

Card Rate

₹ 0.22

Offer Rate

₹ 0.22
**18% GST is applicable on the above rates

Language

English

Reach

250 Million

New Audiences

100 Mn +

Category Name

Gaming And Sports

About IPL 2020

Indian Premier League, popularly known as IPL is one of the major sporting events held annually in India since 2008. 8 teams named after 8 states and cities of India battle it out among huge fanfare. IPL 2020 is going to be held from 19th September 2020 to 8 th November 2020.

About Hotstar Advertising

Hotstar is the most popular digital and mobile entertainment platform in India. Owned by Star India, it has an extensive collection of the original content of channels under Star India as well as popular International movies and series. Also, Hotstar is the one-stop destination for watching live streaming of various popular sports events like the Indian Premier League, ICC Cricket World Cup, and Pro-Kabbadi.

About advertising in IPL 2020 on Hotstar app

Not only is IPL the biggest cricket event of the year in India but also the biggest opportunity for advertisers to stand out. From sponsorship to stadium activation to advertising on TV and Hotstar, IPL 2020 is undoubtedly going to be one of the major advertising seasons for brands. About 462 million people watched IPL 2019 with more than 300 million people watching it on Hotstar. And if trends are to be believed, this number would grow significantly in 2020.

Dimensions for Video Ads on Hotstar

Click here to view creative specifications. 

Some strict guidelines to keep in mind -

  1. 16:9 aspect ratio of video (with no pillarbox and black frames) 
  2. No Logo/watermarks in video which would conflict with hotstar concurrency view and/or player controls. 



Why should brands advertise in IPL 2020 on Hotstar App?

Advertising in Hotstar IPL 2020 is the best opportunity for both medium and high budget advertisersfor the following reasons:​

  •  Affluent audience with high propensity to purchase: Hotstar is the preferred OTT platform for
  • affluent audience. Following is a snapshot of Hotstar audience interest
  •  Travel & Holiday: 66% of annual travelers
  •  Education: 40% are graduates/diploma holders
  •  Online Shopping: 66% of monthly online shoppers
  •  Ownership: >70% penetration in premium durable
  •  Entertainment: 90% penetration in paid OTT apps audience
  •  Financial: 70% penetration in investors of stocks and MFs
  •  A universe of 300+ million viewers: IPL 2019 witnessed 300 million viewers on Hotstar. This year this number is expected to be much higher.
  •  Low barrier to entry: IPL Advertising has always been considered as a game meant for big-ticket advertisers. However, it’s going to change with IPL 2020 advertising rates which allow brands to start advertising at a starting package of INR 1 lakh.
  •  Targeting available: Compared to the previous year when the same ad was served to everyone during live streaming of match, this year the mid-roll ads (ads played during the live game) can be targeted using available filters.

Who should advertise in IPL 2020 on Hotstar?

IPL 2020 advertising on Hotstar is ideal for- 

1. Brands having an audience who is

  •  Digital first
  •  Young
  •  Urban
  •  Predominately male

2.Brands looking for ways to create a long-lasting impact on audience mind

3. Brands with a new product/service launch

4.Brands who are expecting a big boost in sales during the festive season


Hotstar IPL 2020 Advertising Options

Following are the most popular Hotstar IPL 2020 advertising options:​

  • Mid roll video ads: Mid-roll video ads are 10-30 sec non-skippable ads that would be played during the over breaks, drink breaks and other breaks during the live streaming of matches.
  • Pre roll video ads: Pre-roll video ads are 6/10-sec long non-skippable ads that are played before the live streaming of a game starts.
  • Branded Cards: Branded Cards are simple banners that carry the brand logo and message. These are placed just below the live streaming of match in the social live feed.

Hotstar IPL 2020 Advertising Rates

The ad rates for all Hotstar IPL 2020 advertising options are in terms of CPM. CPM is the cost of 1000 impressions i.e. total number of times the ad is played on the screen (one personal account). The Hotstar IPL 2020 Advertising Rates are INR 180 CPM for mid-roll video ads (10-sec), INR 200 CPM for pre-roll video ads and INR 75 for branded cards. The exact Hotstar IPL 2020 advertising rates would vary based on various factors like ad length (in case of mid roll video ads) and number of targeting levels.
To know the exact advertising rates for your selected Hotstar IPL advertising option, please check the  “Media Options and Pricing”  tab, select the required ad options and visit the bag. In the bag, you can customize the campaign as per your requirements like number of impressions and targeting options.

The Media Ant: Hotstar IPL 2020 Premier Advertising Agency Partner

The Media Ant is one of the very few preferred Hotstar IPL 2020 Advertising Agencies. Several years of association with Hotstar and experience of running several campaigns for brands like Tata Motors, Vicco, BBC News, Practo makes The Media Ant the best IPL 2020 Advertising Agency for carrying out your advertising campaigns. IPL 2020 advertising rates mentioned on our site are the best rates and there is no additional charges or commission except GST. Apart from the guaranteed best rates, The Media Ant also specializes in media planning, on-time execution, and reporting. Hence, be assured of a hassle-free advertising campaign on IPL 2020 with The Media Ant.

Facts & Figures

- India United on Hotstar with a 300 Mn overall reach during Vivo IPL 2019
- A record of 18.6 Mn simultaneous online viewers were seen during IPL 2019
- 64 million people played Watch n Play live along with the match and 44 million comments were
shared on the social feed during IPL 2019.

About Advertising in IPL 2020 on Hotstar, App

Digital advertising in the  IPL 2020 on Hotstar, App is one of the most popular advertising options. The portals cater to the audience looking for content that would suit their product. Frequent content updates on the portals keep the user engagement high. The content of the IPL 2020 on Hotstar, App  attracts a high-quality audience with good engagement and repeat visits. If you are looking to reach out to your audience digitally, advertising on the IPL 2020 on Hotstar, App  is a good option.

Advertising Rate for IPL 2020 on Hotstar, App

You can find the advertising rate for the  IPL 2020 on Hotstar, App  in the media options and pricing tab of the page. The section has detailed pricing for all media options available on the portal. You can also use the advanced pricing filters to check the targeting available while advertising digitally on the  IPL 2020 on Hotstar, App . To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. Rates for digital ads can be quoted in terms of CPM, CPC, or a fixed price. CPM rate for IPL 2020 on Hotstar, App varies with the page position and the ad size. However,  IPL 2020 on Hotstar, App  provides one of the lowest CPM in its category.

Advertising Agency for IPL 2020 on Hotstar, App

The Media Ant is a recognized media agency to place your ads digitally on  IPL 2020 on Hotstar, App . We help advertisers plan, buy, execute, and monitor their digital campaigns on the  IPL 2020 on Hotstar, App . Our in-house performance team ensures that your digital campaigns are monitored and tweaked to ensure the best performance. The parameters we monitor but not limited to are Impressions, views, and clicks. In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital agency, The Media Ant assure the best advertising rate and flawless execution of your campaigns in  IPL 2020 on Hotstar, App . Our online monitoring dashboard will help you monitor the campaign from your phone. In case you are looking for an agency that can help you place ads in  IPL 2020 on Hotstar, App , The Media Ant is the right choice. You can contact us over Whatsapp, Phone, or emails. Contact details are mentioned in the Contact Us section of the website. 

Other Media similar to advertising in IPL 2020 on Hotstar, App

Other advertising options similar to  IPL 2020 on Hotstar, App  are advertising in the cabs of Bangalore are auto advertising, outdoor advertising in Bangalore, and AC Bus Bangalore advertising.

What is the process of placing an ad in IPL 2020 on Hotstar, App

if you are looking to book your digital campaign in the  IPL 2020 on Hotstar, App  with The Media Ant, you can use either the online or the offline process.  I will explain here both the online as well as the offline process of booking the campaign. If an online booking is what you would prefer, go to the media page of  IPL 2020 on Hotstar, App . Select the media option of your choice. Add your selected media options to the bag. You can customize your requirement in the bag by specifying the targeting options. Best cost of advertising in the  IPL 2020 on Hotstar, App  is shown for your selection. You can then add this to the dashboard. Once in the dashboard, you can schedule dates, upload artwork, and make the payment and take your campaign live. Once the payment has been made and artwork uploaded, it can take up to 48 hours to take the campaign live.  To book the ad offline you can contact us through Whatsapp, email, or phone. You can also fill the planning requirement form and share your requirement. Our client servicing team will reach out to you. Once you confirm your digital campaign, a client servicing or account manager is assigned to you who will remain your point of contact through the period of the campaign. Once the campaign is over, we will provide you with a final report of the execution. Digital reports include impressions, clicks, CTR, and cost. 

Advertising Options available in IPL 2020 on Hotstar, App

Popular advertising options in  IPL 2020 on Hotstar, App  includes video ads and images ads. Image ads are also known as banner ads. 

Execution Process and Media Specifications

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.

Media Kit

IPL 2020 on Hotstar, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore IPL 2020 on Hotstar, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges IPL 2020 on Hotstar, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With IPL 2020 on Hotstar, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

What is the minimum billing for advertising in IPL 2020 on Hotstar?

Answer:

The minimum billing for advertising in IPL 2020 on Hotstar is 1,00,000rs.


Question:

What are the targeting options available for Branded cards in IPL 2020 on Hotstar?

Answer:

Branded Cards offer 3 targeting options, namely Geographic, Audience, and Interest level targeting. Branded Cards allow picking all 3 targeting options for campaigns. The CPM rate varies as per the targeting chose. Add the media option "Banner" to check the rates. 


Question:

Does IPL 2020 have an option of choosing instream banner as a media option?

Answer:

No, Advertising in Indian Premier League 2020 on Hotstar does not have Instream Banner as a media option. 


Question:

Can we schedule creatives match wise?

Answer:

Yes, Advertising on IPL 2020 on Hotstar does allow scheduling creatives as per matches. 


Question:

Will the ad be shown to users who have paid for Hotstar?

Answer:

Yes, Ads will be shown to users who have paid to watch IPL 2020 on Hotstar. 


Question:

Can I select the frequency capping for my ads?

Answer:

No, Advertising in IPL 2020 on Hotstar does not allow for choosing the frequency capping. 


Question:

Can I retarget the audience on entertainment content on Hotstar after IPL advertising?

Answer:

Yes,  Users who have watched your ad on IPL 2020 can be retargeted with ads on the entertainment content on Hotstar. 


Question:

Can we get Carousel and CTA on Video ads in IPL 2020?

Answer:

Advertising in IPL 2020 on Hotstar allows for CTA button. However, it does not have the option to get Carousel Ads. 


Question:

Can I select the number of approx impressions to be delivered in each match?

Answer:

No, You cannot choose the exact number of impressions to be delivered in each match, However, 


Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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