Advertising in IPL 2020 on Hotstar, App
Popular Media

Banner

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.12

Video

Per Impression

Card Rate

₹ 0.12

Offer Rate

₹ 0.12
**18% GST is applicable on the above rates

Language

English

Reach

400 Million

New Audiences

100 Mn +

Category Name

Gaming and Sports

All About IPL 2020

About Hotstar Advertising

Hotstar is the most popular digital and mobile entertainment platform in India. Owned by Star India, it has an extensive collection of the original content of channels under Star India as well as popular International movies and series. Also, Hotstar is the one-stop destination for watching live streaming of various popular sports events like the Indian Premier League, ICC Cricket World Cup, and ProKabbadi.

 India holds cricket close to its heart. IPL is the biggest celebration of cricket in the country. Advertising in IPL would mean capturing the attention of a highly engaged male-dominated Indian audience across the country, especially urban areas.


About IPL 2020

IPL or Indian Premier League is the biggest extravaganza of cricket of India. 8 teams named after 8 states of India battle it out among huge fanfare. IPL 2020 is going to be held from 29th March 2020 to 24th May 2020. 

Advertise in IPL 2020

Not only is IPL the biggest cricket event of the year in India but also the biggest opportunity for advertisers to stand out. From sponsorship to stadium activation to advertising on TV and Hotstar, IPL 2020 is undoubtedly going to be one of the major advertising seasons for brands. About 700 million people watched IPL 2019 with more than 200 million people watching it on Hotstar. And if trends are to be believed, this number would grow significantly in 2020

Why advertise in IPL 2020?

Advertising in Hotstar IPL 2019 is the best opportunity for both medium and high budget advertisers for the following reasons:

  • A universe of 200+ million viewers: IPL 2019 witnessed 202 million viewers on Hotstar. This year this number is expected to be much higher.
  • Low barrier to entry: IPL Advertising has always been considered as a game meant for big-ticket advertisers. However, it’s going to change with IPL 2019 advertising rates which allow brands to start advertising at a starting package of INR 5 lakh.
  • Targeting available: Compared to the previous year when the same ad was served to everyone during live streaming of match, this year the mid-roll ads (ads played during the live game) can be targeted using available filters.
  • Integration: Advertising on Hotstar gives you an opportunity to integrate your product page on the platform making it possible for your audience to browse through your information without leaving the match.
  • Advertising to Engagement: Apart from the usual video ads during IPL 2019, brands can choose other advertising options like brand cards and games.
  • Opportunity to retarget the audience in non-IPL programs: The audience who have interacted with the ads during IPL 2019 can be retargeted while watching other programs on Hotstar.



Facts and Figures

- India United on Hotstar with a 202 Mn overall reach during Vivo IPL 2019
- A world record of 10.3 Mn simultaneous online viewers were seen during IPL 2019
- Hotstar launched world's first "Watch n Play" games on cricken where 2.1 Bn questions were answered
- The social TV below the streaming saw 2.4 Mn hotstar emoji shares

Ad Specifications

Execution Process and Media Specifications

Execution Process

Step 1: Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

Filters availableExample
Placement PageRun On Site/ Home Page/ Movie Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a link of dashboard from where you can track the campaign on daily basis.

After the completion of campaign,  a Video Plaza Report will be shared with you.

Media Kit

IPL 2020 on Hotstar, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore IPL 2020 on Hotstar, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges IPL 2020 on Hotstar, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With IPL 2020 on Hotstar, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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