Hindustan Times Website is a reliable news source offering a wide range of topics, like national and international news, politics, business, sports, etc. It offers access to exclusive news on the go, which attracts millions of visitors and offers specific locations, interests, and demographics-based targeting. Regarded as a trusted news site, ads on HT website will build awareness and credibility for brands.

Male

Female

Gender Distribution

Users in %

18-24

25-34

35-44

45-54

55-64

Age Distribution

Users

Mumbai

Delhi

Kolkata

Bangalore

Chennai

Hyderabad

Ahmedabad

City Wise Distribution

Lucknow

Patna

Pune

Bhubaneswar

Jaipur

Chandigarh

Agra

Bhopal

Faridabad

Ghaziabad

Kanpur

Ranchi

Surat

Visakhapatnam

Other Area Covered

User

High

Income Level Distribution

Advertisers

Case Studies

CREATIVE SPEC

Hindustan Times provides Banner Ads which are rectangular ads that are displayed along with the content.  Advertisers can place their ads in 3 types: Standard Banners like Medium Rectangle, Mobile Leaderboard, Leaderboard, and Mobile Interstitial which will run across the site, and Rich Media Banners like  Expandable banners, Half Page Banners, Billboard, and Skinner Banner which will be displayed on the homepage and also will be running across the site, and Interstitial Banners which will be displayed on Homepage. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Banner

Impression

Hindustan Times, Website - Banner Advertising - Option 1

Hindustan Times, Website - Banner Advertising - Option 2

Buy Type

Banner Types

Screenshots

1 Level Targeting

2 Level Targeting

3 Level Targeting

Creative Spec

Article Ads in Hindustan Times are brand content ads that will show a detailed description of products and services. The article will have a 24-hour link to the home page before being permanently moved to the relevant section. Advertisers can place their articles on different social media platforms like Facebook, and Twitter, and the charge will be varied accordingly. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Article

Hindustan Times, Website - Article Advertising

Page Views

Roadblock Ads in Hindustan Times are high-impact ads that will block all the ad placements on the platform for 24 hours. Roadblock Ad allows advertisers to place their ads on the homepage and also across the site in various dimensions some of which include Push Down Banner, Leaderboard Banner, Expandable Banners, Skinner Banners,  Medium Rectangle Banner, and Interstitial Banners. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

RoadBlock

Campaign

Hindustan Times, Website - RoadBlock Advertising

Video Ad in Hindustan Times  are displayed on all pages across the platform and will be played automatically. Advertisers can promote their brand through Video Ads which greatly impact the audience. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Video

Hindustan Times - Video Advertising

Video Type

Video Ads on Hindustan Times YouTube channel will feature Skippable Video Ads, Bumper Ads, and Non-skippable Video Ads. HT YouTube Video Ads can be displayed as pre-roll, mid-roll, and post-roll along with a companion banner. These video ads can be showcased on Desktop, Mobile, and Connected TV and will include embedded CTA links to the brand landing page in the description.

YouTube

Skippable Ads

Non Skippable ads

Creative Specs

Hindustan Times provides Social Media Posts, and ads displayed as images or videos and can be uploaded on various social media platforms like Instagram, Facebook, Twitter, and more for a duration of 10 seconds. For more details on placing your advertisement on this platform, kindly contact us at help@TheMediaAnt.com or call us at 080-67415510.

Social Media Post

Hindustan Times, Website - Social Media Post Advertising

This advertising campaign is currently unavailable as the platform is not taking any requests for the same. If the platform decides to resume the media option we will update the same on the site.

Catalog Sale

Clicks

Hindustan Times - Catalogue sale - Option 1

Hindustan Times - Catalogue sale - Option 2

Hindustan Times

<h1>Hindustan Times Website Advertising </h1>

Hindustan Times website is a leading comprehensive news portal that covers international, national, and local news on a real-time basis. Hindustan Times news website was launched on 1997 and is owned by HTMedia Group.  Hindustan Times Advertising will provide the advertisers with increased traffic and brand awareness to a large-scale audience. Hindustan Times Advertising will include various ad options such as banner ads, roadblock ads, video ads, sponsored articles, and more.

<h2>Hindustan Times Advertisement</h2>Hindustan Times Advertisement provides companies with an opportunity to advertise their products and services in a budgeted approach. Hindustan Times covers various topics that include politics, entertainment, local news, sports, business, lifestyle, and more. The variety of topics covered will help advertisers target a large audience through Hindustan Times Advertisement.Hindustan Times Advertisement will help companies in brand recognition and improve traffic to their company landing page.<h2>Hindustan Times Ads</h2>Hindustan Times Ads help companies advertise their products and services in a budgeted approach. Hindustan Times Ads are a great way for businesses to reach out and boost visibility.In today's competitive world, businesses are looking for the best way to advertise their products and services, making Hindustan Times Ads a good platform for them.<h2>Hindustan Times Advertising Cost</h2>Hindustan Times Advertising Cost will vary depending on the various ad options chosen by the brands. Our pricing models for Hindustan Times Ad Rates differ depending according to the chosen media option and the duration of the ads.Hindustan Times Advertising Cost will be different as per the customizations made to the ad option the client chooses. Each advertising ad option will include various Hindustan Times Advertising Cost <h3>Hindustan Times Advertisement Rates</h3>Want to Do Hindustan Times Advertisement Rates? Hindustan Times Advertisement Rates will depend on the chosen media options like sponsored articles, video ads, banner ads, roadblock ads, social media posts, and more. Our “Top Choice” section on “Hindustan Times Advertising” will include all the <a href="https://www.themediaant.com/digital">digital advertising</a> ad options the companies can choose from according to their requirements.<h3>Hindustan Times Advertising Rates</h3>Hindustan Times Advertising Rates differ based on the chosen ad option and can vary according to the customizations made to the advertising option.You can check out discounted Hindustan Times Advertising Rates on the official website of The Media Ant. Companies can pick the ad option most relevant to their needs and requirements. Our pricing models for Hindustan Times Advertising Rates differ depending according to the ad option chosen and the duration of the ads.<a href="https://www.themediaant.com/digital">Get the best rates to place your ad on any digital platform on The Media Ant</a><h2>Hindustan Times Advertising Agency</h2>Looking to Place you Hindustan Times Advertisement? The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs.With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, <a href="https://themediaant.com/">The Media Ant</a> ensures you a one-stop solution for all your advertising needs. We help you plan, buy, execute and monitor all your <a href="https://www.themediaant.com/ad-campaign-brief">digital advertising campaigns</a> across the country.Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance of your Hindustan Times Advertisements. Our best rates for advertising on the digital platform are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. The Media Ant contact details are available in the <a href="https://www.themediaant.com/contact-us">Contact Us</a> section of our website.<h3>Who Advertises On Hindustan Times?</h3>Hindustan Times Advertisement is showcased on both the app and the website of the platform, providing the advertisers with a massive reach. Hindustan Times Advertisements help clients get the required reach for their products or services. Some past advertisers who have previously advertise in Hindustan Times are Avita, PropStrata, LexisNexis India, Dhruva Advisors, Perkins, Sesame Street, Montpellier, Etsy, HP, and more. <ul><li>E-Commerce: Hindustan Times Advertisement in digital space is the perfect place for e-commerce sites like Amazon, Myntra, and others to target their customers. Using unique ad formats, the companies can pull in customers by showcasing their deals and offers.</li><li>Electronics: Electronics companies use Hindustan Times to target consumers based on their preferences and interests. The news platform tries to target the right audience from the right demographic.</li><li>Automobile Sector: Companies like Mercedes, Tata Motors, Maruti Suzuki, and others use innovative advertising formats and planning ad strategies to increase brand and product awareness.</li><li>Telecommunications Sector: In telecommunications, companies like Airtel, Vodafone, and others use state-of-the-art innovative designs to showcase their products and services across their platforms. </li></ul><h3>Why Should I Advertise on Hindustan Times Website?</h3>Hindustan Times Advertisements cater to a premium audience who has access to good internet connection and more. <ul><li>Hindustan Time App Advertising caters to around 91.3% audience who are male and 8.7% who are female. </li><li>Hindustan Times Advertisements on Website caters to around 56.6% around who are male and 43.4% who are female. </li><li>Audience who are aged 35-44 years old dominate the user viewership on Hindustan Times App advertising with 38%, with audience aged 25-34 years having a total viewership of 35 percent.</li><li>Hindustan Times Advertisements on Website are viewed mostly by audience aged 18-24 years with a total of 42.25% viewership. </li></ul>Strong evidence suggests that Hindustan Times Advertisements are a good option for companies looking to target a specific mass audience.

<h4>Hindustan Time Digital Advertising Related Artwork</h4><ol><li><a href="https://blog.themediaant.com/digital-advertising-an-advertisers-guide-to-display-ad-dimensions" target="" style="background-color: transparent;">Click Here</a> to view The Media Ant’s Guide to Ad Sizes</li><li><a href="https://docs.google.com/presentation/d/1sBsWGZxqCTF2vvaa6Wkr9glly1fzZ6rbdLbDmd2eeY8/edit?ts=5d8cadb4#slide=id.g63c0d3048a_1_30" target="_blank" style="background-color: transparent;">Click Here</a> to view the detailed specifications for App Install Creatives.</li></ol>

<h4>Hindustan Times Advertisement Steps of Execution </h4><ol><li>Add the media to the bag by clicking &#34;Add to Plan&#34;</li><li>In the bag, you can use the filters to customize your requirement and click the &#34;Save to the Dashboard&#34; button.</li><li>In the Dashboard, select dates and click the &#34;Submit for Approval&#34; button.</li><li>Once approved, upload the artwork and make the payment</li></ol>*Offline help is available once the campaign is approved <h4>Hindustan Times Advertisement Proof of Execution </h4>When the campaign is live, you will get a link to the dashboard from which you can track the campaign delivery daily. After completion of the Hindustan Times Advertising campaign, a final report of the campaign will be shared with the advertisers. You can request screenshots of your Hindustan Times Advertisement to be shared on request but this is done manually and takes time.

<h4>Why Advertise on Hindustan Times?</h4>As per recent ComScore Hindustantimes.com is India’s 2nd visited English news site. Hindustantimes.com is No. 1 in page views growth over the last year. 874 MN page views in June’20. 139 MN Indians Trust HT Media’s Digital Platforms for credible news. Hindustan Times allows brands to get in touch with their desired target audience. It offers a variety of news including global, business, entertainment, sports, business, weather, technology, and the like. HTDS comprises hindustantimes.com, livemint.com, livehindustan.com, and desimartini.com. Hindustan Times garners a high amount of traffic from Millennials i.e. between the age of 25-34. Since this age group has high buying power, Dailyhunt becomes the perfect platform to target them.

<h4>How does Hindustan Times Work?</h4>Different types of media ad options available for Hindustan Times Advertisements include:<ol><li>1. Display Ads- There are three kinds of media ads available on Livemint- Banner ads, Roadblock, and Audience Buying They drive an average CTR of 0.10-0.20%.</li><li>2. Branded Content- Livemint offers brands to take up Articles, Comic Strips, Videos, and Infographics. They are premium ad types that have a higher engagement rate and CTR.</li></ol>

<h4>Who Should Advertise in Hindustan Times? </h4>Hindustan Times being one of the best influential news brand platforms attracts audiences from various target audiences. Considering the targeting offered by Hindustan Times, the following brands can advertise on HT -  <ol><li>Brands from various industry backgrounds such as Education, E-com, Real estate, etc. </li><li>Brands aiming to increase sales.</li><li>Brands aiming to increase brand awareness.</li><li>Brands aim to engage their audience on social media.</li><li>Brands aim to impact lives and society on a large scale.</li></ol>

Hindustan Times Advertising Rates

RoadBlock on Hindustan Times

Used For

Impact

Ad Type

Image

Lead Time (in days)

3

Span

1 day

Rack Rate

Login To View

Min Billing

₹ 8,80,000

Min Billing

₹ 8,80,000

Execution Details

CREATIVE SPEC: image

px

.JPG

300

ADDITIONAL INSTRUCTIONS

#JPEG/GIF 40KB MINIMUM #GWD 40KB Max #JPEG/GIF 70KB Max #GWD 80KB Max

Deliverables

Click here

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

1

At the start of the campaign only

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