Brand Integration Video is a premium ad format where your brand is promoted through an interview featuring an Hindustan times moderator along with your brand leader. It is available in two types: Virtual Interview, which is conducted online and published on YouTube via Hindustan time channels, and One-to-One Video Interview, which is recorded face-to-face and also published on the same platforms. Both formats include 1 video interview and 2 social media posts on LinkedIn and X (formerly Twitter) to promote the content. The estimated reach is 100K views on YouTube and 50K impressions per social media post.