Media Ant
Advertising in Book My Show, Website
Popular Media
Home Page

Banner

Per Thousand Impressions

Card Rate

₹ 225

Offer Rate

₹ 220
Premium Media
Carousel - Website

Carousel

Per Day

Card Rate

₹ 225,000

Offer Rate

₹ 200,000
Splash Screen

Splash Screen

Per Day

Card Rate

₹ 260,000

Offer Rate

₹ 230,000
Trailer Overlay (Website Launch)

Trailer Overlay

Per Day

Card Rate

₹ 200,000

Offer Rate

₹ 175,000
Innovation Banner

Innovation Banner

Per Day

Card Rate

₹ 250,000

Offer Rate

₹ 230,000
Other Media

Regional Movie Package

Per Campaign

Card Rate

₹ 105,000

Offer Rate

₹ 87,000
**18% GST is applicable on the above rates

Language

English

Impressions/ Month

20 Mn

Page Views/ Month

128 Mn

Category Name

Entertainment

Unique Id

116

Ant Messages

  • Bookmyshow can offer Carousel Ad only on home page and Movie page. Other Carousel Ads are not for sale.
  • Carousel on Event page is free of cost for the event brands which are registered on Bookmyshow
  • For any Event Listing, BMS charge Rs. 1000 + taxes for Registration and 10% of per ticket sold
  • Bookmyshow can take video ads only for Movie brands on Trailer Overlay.

    Historical Performance Data
    DateCampaign DurationClient CategoryMedia OptionAd TypeCTR
    Apr-166 DaysEducationBanner - ROSImage0.09%
    Jul-175 DaysMovieWeb Trailer OverlayVideo0.33%
    Jul-174 DaysMovieWeb Showcase BannerImage1.03%
    Sep-172 DaysGamblingBanner ad of 300x250 on ROSImage0.08%
    Sep-173 DaysHotel IndustryBanner - Ticket Confirmation Pag of AppImage1.06%
    Sep-173 DaysHotel IndustryBanner - Coming Soon Page of AppImage0.06%
    Sep-173 DaysHotel IndustryBanner Ad on App third CardImage2.70%

    About BookMyShow Website Advertising

    BookMyShow is India's biggest online movie and events ticketing brand. The website caters to ticket sales for movies, plays, concerts and sporting events via the online platform. Get all Media Option Details & Advertising Rates for BookMyShow Website at The Media Ant.

    You can get the details for advertising on Cinema ticket booking platforms other than Book My show at https://www.themediaant.com/digital/movie-ticket-booking-platforms-advertising


    Past Advertisers
    • BNO
    • Amazon
    • Micromax
    • ICICI Bank
    • Shameless is Good

    Advance Filtering Options

    Movie SpecificationsTransaction ValuesInterest Hyper Local TargettingSocial ConnectPlatform BasedTicketBank UsersRegistered Users
    Format0-500 INRMoviesStateFacebookWebCategoryMobile WalletsFacebook
    Genre501-1000 INREventsCityTwitterWAPTypeCard PaymentGoogle
    Language1001-2000 INRPlaysAreaLinkedinApp-iOS/AndroidSeat SelectionNet BankingLogged in
    Duration2001-4000 INRTheatreCinema HallsInstagram
    Industry4000 AboveConcertsMallsG+
    Trailors
    View Audience Profile Deck

    Facts and Figures

    • BookMyShow ticket for over 15,000 events every year across India
    • 5,000 screens across 2,500 cinemas in 650+ cities
    • 80 million+ unique users a month
    • 4 Million transactions a month
    • 70% of the transactions are done though the BMS App
    • Sells over 7.5 million tickets a month
    • 85% of total sales is from movie tickets
    • Average transaction value is INR 500 to 600
    • Over 12 million registered customer base growing at 30% every year
    • Core target group is of age 15 to 35 years
    Monthly Estimated Ad Views and Clicks
    PlacementViewsClicksCTR (%)
    Booking Interstitial33,686,084323,1610.959
    Cinemas Page5,887,7892,6410.045
    Ticket Confirmation Page - Right Banner910,5016660.073
    Ticket Confirmation Page - Left Banner906,4941910.021
    Ticket Confirmation Page - Middle Banner892,8683820.043
    Book Tickets Page444,6042,0770.467
    Total42,728,340329,1180.708

    *Above Data is from January 2016

    **Impressions or Clicks will vary according to the traffic of the website at the time of campaign

    Demographics - Gender
    GenderSplit
    Male68%
    Female32%
    Demographics - Age
    AgeSplit
    25 - 3440%
    15 - 2435%
    35 - 4420%
    45 - 543%
    55 & Above2%
    Demographics - Regions
    StateImpressions/Month
    Maharashtra7,500,000
    Karnataka5,500,000
    Uttar Pradesh1,800,000
    Gujarat1,500,000
    Madhya Pradesh700,000

    *Above Data is from January 2016

    **Impressions/Month will vary according to the traffic of the website at the time of campaign

    Audience Targeting Details
    AudiencesDescription
    Advance BookingUsers who book tickets prior to a movie release
    Android UsersMobile Users using Android OS
    APP - PurchaserUsers who buy tickets using their App
    Bangla MoviesBangla Movies
    Bank UsersUsers purchasing tickets using Credit card/Debit card or Net banking
    BMS - Purchase IntendersBMS users who are ahead of tickiting process but are dropped of brefore Transaction
    BMS - WomenUsers accessing women oriented content
    BMS APP UsersUsers accessing BMS site through their App
    BMS PurchasersUsers reaching confirmation page for ticket purchase.
    BMS Purchasers on Android APPUsers reaching the thank you page through BMS Android APP
    BMS Purchasers on iOS APPUsers who are using iOS platform and reaches Ticket Confirmation page
    Bollywood - RaabtaBollywood - Raabta
    Bollywood - TubelightBollywood - Tubelight
    Bollywood BuffsTo target particular movie Industry like Bollywood
    Card Payments - Pay NowUsers who make payments through their cards
    Cinema Halls - PVRUsers booking tickets at their favourite PVR Cinema
    CITI Bank Card HoldersCITI Bank Card Holders
    EntertainmentUsers opting for any sort of amusement
    EventsUsers browsing diverse events
    Events - AdventureEvents - Adventure
    Events - ConcertsUsers who are keen in diverse concerts
    Events - Food & DrinksEvents - Food & Drinks
    Fast & Furious 8 -FandomFast & Furious 8 -Fandom
    Genre - AnimationMovies comprising of animated content
    Genre - ComedyLight hearted movies with a peace of laughter
    Genre - DramaMovies that are subjective towards a dramatic represntation
    Genre - FamilyMovies with a message or family content
    Genre - FantasyMovies comprising of virtual content
    Genre - MusicalMovies that have music as their USP
    Genre - RomanceMovies that usually shows love content
    Genre - SciFiMovies Inclined towards scientific innovations
    Genre - ThrillerMovies with Edge of seat thriller and Suspense
    Gifts and OffersUsers viewing various gifts and offer options
    High Net-worth IndividualsRefined set of high end users that are more inclined towards luxurious choices
    Hollywood ClubUsers that have liking for English/overseas content
    Hollywood Club AND TY PageUsers who purchase a ticket for any hollywood movie and reaches the confirmation page
    Intenders- Buy TicketsUsers who reaches upto 'book ticket' Tab
    Intenders- MoviesUsers browsing various movies across the site
    Intenders- PaymentsUsers who reaches uptill payment options
    iOS User - BMS APPiOS User - BMS APP
    Jobs & CareersUsers who are seeking for a job
    KIDSContent specifically for kids
    Language - EnglishUsers selecting English as their preferred language
    Language - HindiUsers selecting Hindi as their preferred language
    Language - KannadaUser Selecting Kannad as their preferred Language on BMS
    Language - TamilUsers selecting Tamil as their preferred language
    Language - TeluguUsers selecting Tamil as their preferred language
    Location - AgraUsers who opts for Agra as their preferred location on BMS
    Location - AhmedabadUsers who opts for Ahmedabad as their preferred location on BMS
    Location - AndheriUsers who are situated in Andheri
    Location - Andhra PradeshUsers who opts for Andhra Pradesh as their preferred state on BMS
    Location - AssamUsers who opts for Assam as their preferred State on BMS
    Location - BengaluruUsers who opts for Bengaluru as their preferred location on BMS
    Location - BiharUsers who opts for Bihar as their preferred state on BMS
    Location - ChandigarhUsers who opts for Chandigarh as their preferred location on BMS
    Location - ChennaiUsers who opts for Chennai as their preferred location on BMS
    Location - ChhattisgarhUsers who opts for Chhattisgarh as their preferred state on BMS
    Location - Delhi NCRUsers who opts for Delhi as their preferred location on BMS
    Location - GoaUsers who opts for Goa as their preferred state on BMS
    Location - GoregaonUsers who are situated in Goregaon
    Location - GujaratUsers who opts for Gujarat as their preferred state on BMS
    Location - HaryanaUsers who opts for Haryana as their preferred location on BMS
    Location - Himachal PradeshUsers who opts for Himachal Pradesh as their preferred state on BMS
    Location - HyderabadUsers who opts for Hyderabad as their preferred location on BMS
    Location - J&KUsers who opts for J&K as their preferred state on BMS
    Location - JharkhandUsers who opts for Jharkhand as their preferred state on BMS
    Location - KarnatakaUsers who opts for Karnataka as their preferred state on BMS
    Location - KeralaUsers who opts for Kerala as their preferred State on BMS
    Location - KolkataUsers who opts for Kolkata as their preferred location on BMS
    Location - Madhya PradeshUsers who opts for Madhya Pradesh as their preferred state on BMS
    Location - MaharashtraUsers who opts for Maharashtra as their preferred state on BMS
    Location - MeghalayaUsers who opts for Meghalaya as their preferred state on BMS
    Location - MumbaiUsers who opts for Mumbai as their preferred location on BMS
    Location - OdishaUsers who opts for Odisha as their preferred state on BMS
    Location - PuneUsers who opts for Pune as their preferred location on BMS
    Location - PunjabUsers who opts for Punjab as their preferred state on BMS
    Location - RajasthanUsers who opts for Rajasthan as their preferred state on BMS
    Location - Tamil NaduUsers who opts for Tamil Nadu as their preferred state on BMS
    Location - TelanganaUsers who opts for Telangana as their preferred state on BMS
    Location - TripuraUsers who opts for Tripura as their preferred state on BMS
    Location - Uttar PradeshUsers who opts for Uttar Pradesh as their preferred State on BMS
    Location - UttarakhandUsers who opts for Uttarakhand as their preferred State on BMS
    Location - VijayawadaUsers who opts for Vijayawada as their preferred location on BMS
    Location - West BengalUsers who opts for West Bengal as their preferred state on BMS
    Location Mulund and Ticket PurchasersUsers who are situated in Mulund and buy tickets for that location itself
    M-Ticket CollectionUsers who opt for M-Ticket
    Movie Certificate - U/A or AMovie Certficate - U/A or A
    Movie Format - IMAX 3D/4DXMovies thta are projected in IMAX or 4D format
    Movies - 3DUsers who watches 3D movies
    Movies - ActionMovies that showcase intense combat sequence like F&F
    Movies - Coming SoonUsers who are interested in upcoming movies
    Movies : Bahubali 2 - The ConclusionMovies : Bahubali 2 - The Conclusion
    Music Listeners on BMSMusic Listeners on BMS
    My Wallet - Pay NowUsers who use BMS wallet while transacting
    Net Banking - Pay NowUsers who opt for Net banking payment mode
    NO - Book A SmileUsers opting for NO to Book A Smile
    Payment Mode: Mobile WalletsUsers paying through mobile wallets like paytm
    Plays FollowersUsers who are keen on watching plays
    Purchasers - Box Office Collection for TicketUsers who buy tickets and opt got box office collection
    Purchasers - Delhi - Cinema HallsUsers purchasing tickets from delhi cinema halls
    Registered UsersUsers accessing BMS site frequently
    Registered Users - BMS loginRegistered Users who logs in at BMS
    Review ReadersUsers who makes up their mind after reading a review
    Social Media JunkiesSocial activists accesing BMS site
    South Actor Followers South Actor Followers - Prabhas, Rana Daggubati, etc
    Spider ManThose users who are keen in action and sci-fi movies
    Sports EnthusiastsUsers showing liking for any sport activity
    Telecom ConnectionsTelecom Links
    Theatre EnthusiastsTheatre Enthusiasts
    Ticket Category - GOLD/Platinum/PremierUsers selecting specific Ticket Category - GOLD/Platinum/Premier
    Tollywood FanaticsUsers showing interest in telugu content
    Top 5 Cinema HallsDeluxe cinema halls like PVR, Cinepolis, INOX etc
    Transaction Value 1001 to 1500 INRUsers having their total transaction value between 1001 to 1500
    Transaction Value 1501 to 2000 INRUsers having their total transaction value between 1501 to 2000
    Transaction Value 2001 to 4000 INRUsers having their total transaction value between 2001 to 4000
    Transaction Value Above 5000 INRUsers having their total transaction value above 5000
    Transaction Value below 500Users having their total transaction value less than 500
    Video ViewersUsers who watch, share, like different Videos/trailors on BMS
    WAP - MoviesUsers accessing BMS movies section through Mobile web
    Young Minds Centric MoviesYoung Minds Centric Movies
    YOUTHPrimarily teenagers with a liking for movie/play.event/sport

    Execution Process

    Steps in Execution

    Step 1:  Add Media to the Dashboard

    Step 2: Customize it as per your requirement using the filters below:

    Filters AvailableExample
    Placement PageRun On Site/ Home Page/ Movie Page
    Dimension300 x 250/ 120 x 600/ 728 x 90
    Banner TypeLeaderboard/ Tower/ Rectangle

    Step 3: Select Start and end Date

    Step 4: Upload artwork and make payment

    How do I know my ad has been placed?

    When the campaign is live, you will get a screenshot of the ad within 24 hours.

    After the completion of campaign, an Excel Report will be shared to the client.



    FAQs

    How do I promote a Movie on Book My Show?

    Book My Show offers a wide portfolio of options to boost your movie on their platform. Find them below - 

    National Movie - View the deck 

    Punjabi Movie -  View the deck

    Marathi Movie - View the deck

    Tamil Movie - View the deck



    Media Kit

    Book My Show, Website Website advertising is utilized by variety of brands to reach out to their target audience. You can explore Book My Show, Website Website advertising rates, different types of media options and advertising cost here. Book My Show, Website advertising offers you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Book My Show, Website Website advertising campaigns, you will achieve your business goals quickly and easily.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

    Question:

    Are advertising rates different for movie promotions?

    Answer:

    Yes. Rates for promoting a movie trailer is higher as compared to regular ads. 


    Question:

    How do I promote a Movie on Book My Show?

    Answer:

    Book My Show offers a wide portfolio of options to boost your movie on their platform. Find them below - 

    National Movie - View the deck 

    Punjabi Movie - View the deck

    Marathi Movie - View the deck

    Tamil Movie - View the deck




    Question:

    What is the difference between CPM and CPC pricing?

    Answer:

    CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

    CPC stands for Cost per Click. You pay when someone clicks on your ad.


    Question:

    How long will it take for my ad to go live?

    Answer:

    Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


    Question:

    Is there a chance that my ad can get paused in the middle of a campaign?

    Answer:

    Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


    Question:

    Can the impressions be distributed equally across he campaign?

    Answer:

    Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


    Question:

    Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

    Answer:

    The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

    You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


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