About Media Ant
Media Ant is a 7-year-old media agency. Advertisers use TheMediaAnt.com to select, plan and buy advertising space. For e.g. One can choose the right radio stations and digital advertising avenues in Delhi, prepare a plan based on the budget and then pay & book online.
Media Ant site enables anyone with an internet connection to be able to create their own marketing plan and execute it. www.TheMediaAnt.com is also the world’s largest free online repository of media-related information.
Through the use of technology and the right mix of online-offline support, Media Ant is able to help any brand execute its ad campaign irrespective of their spend size and geography.
Media Ant is the winner of various startup awards including Economic Times Power of Ideas and Top Bootstrapped Startups in India.
What is the role of the Partnerships team in The Media Ant?
Team Partnerships is responsible for all the data available on TheMediaAnt website
Partnerships team is divided into multiple media verticals (total of 9 as of now) such as Digital, Radio, Television, Outdoor, etc.
Responsibility of the Partnerships team involves finding the vendors (Media owners), getting media related information from them (rates, images, reach, etc.), listing them on the site and updating this data on regular intervals.
The role also involves negotiating with these vendors when we are buying media from them.
For e,g: Partnerships team would find the point of contact for Auto advertising in Bhopal, get rates and images from them and list it on the site. The listing involves working with the product team and suggesting the best ways to showcase data for the users.
Every six months they would check with the vendor(s) on any rate change.
Now, Flipkart decides to advertise in Autos in Bhopal through The Media Ant. Partnerships team would get in touch with the vendors, negotiate a discount, get ads(creative) from Flipkart and share it with the vendors. Once the campaign is live, the Partnerships team gets in touch with vendors, collects pictures as proof of execution and shares it with the client.
Summary of the work involved are:
Role of Associate Manager, Team Partnerships
Everyday job involved - Manager Team Partnerships
MBA with more than 65% across 10th, 12th, Graduation and MBA
Work experience requirement
Other important skills and traits required to succeed in this role and The Media Ant, general:
Location : Bangalore
Vacancy : 1